What is Wa Kitchen?

At Wa Kitchen, our collective is rooted based on our experience in Zalora and many other notable online platforms, sharing our expertise to create a delivery-only food service that combines advanced technology, premium ingredients and innovative systems for an enhanced dining experience from the comforts of your home. 

Unlike other food and beverage service providers out there, our menu is derived from cutting-edge data that points out the most in-demand food item at competitive prices. We set ourselves apart through our current one cuisine, multiple model concept - taking advantage of the booming food delivery industry. 

You name it, we’ve got it! We leverage multiple brands, multiple models, promoting Japanese cuisine that suit your palate’s preference. We bank on our agility to market changes and can easily penetrate the ASEAN market. 

Come on! Who does not like Japanese food? Our numbers speak for itself as we have witnessed:

• An average revenue growth from month-to-month at 67%
• An average order growth from month-to-month at 31%
• An average traffic growth from month-to-month at 51%
• An average 1,348 number of users on a daily basis
• An average order value of RM162.00 per customer, plus returning customers

Understanding the customer’s needs for more menu selection and catering to different kinds of dinner service, from dine-in options to small parties, Wa Kitchen has evolved with the demands of post-MCO diners on the lookout for their next at home dining experience. 

Wa Kitchen takes advantage of the current optimization of food delivery, operating as a digital storefront, instead of a physical location. Our presence in the digital ecosystem allows us to reach more customers than we ever could with just a physical location. 

That’s what we are at Wa Kitchen. We focus not only on our cooking, but our endless possibility of launching new brands and/or manage multiple virtual restaurants in one place.

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About My Company and Me

Hi! My name is Felex Tan Jun Kong, FOUNDER and CEO of Wa Kitchen. Wa Kitchen was created with the customer in mind. It caters to those who demand restaurant quality Japanese cuisine from the comfort of their own homes. 

Realising that the traditional brick-and-mortar restaurant concept is no longer applicable post-MCO, Wa Kitchen adopts a delivery-only kitchen that optimizes the booming logistics industry as its main vehicle. Capitalising on expertise in software engineering and design, building Wa Kitchen that works based on current demands will pay dividends, without skyrocketing overhead costs in an uncertain economy. 

Following the shift in demand during the pandemic, our concept of “Delivering Happiness Through Great Food” caters to the new trend circling around delivery-only kitchens that are the lifeblood of many restaurants

Online Delivery and Multi-Channel Approach

“It is a Sunday. You have the time of your life the night before and are in need of some bento for your lunch. You open your phone and place an order on various apps for one affordable set lunch, and a rather premium Unagi.”

“20-minutes later, a cacophony of honking greets you at the gate. A rider decked in pink with a bulking bag passes you your order and zooms away in mere seconds.”

Sounds familiar?

Food delivery is an integral part of our lives. In total there are 12 food delivery services that 41 million Malaysians rely on, from those delivering the best pet food service to the best hawker delivery food service - there is always something for everybody and this is where Wa Kitchen can wrestle the market share.

Platform-to-customer and restaurant-to-consumer delivery service solutions for prepared meals is set to hit $137 billion globally by 2023. Yearly, demand for food delivery is increasing at the rate of 3.5%. 

How do we get a piece of the cake?

Data source: https://productmint.com/the-food-delivery-business-model-a-complete-guide/

Our multiple channels approach aims to serve different customers according to their segments. Not LIMITING ourselves to serve a fraction of our target market, we cater to every palate, at any price range through the utilisation of our website and third-party platform-to-consumer apps that lists our kitchens close to the customer’s proximity. 

What can we do together?

At Wa Kitchen, we offer a scalable business model that is mobile, and suitable at any location through the realisation of our e-commerce platform. Our sights are not limited to our own backyard but will expand to the ASEAN region with Singapore, Thailand and Indonesia being our next destination. 

Our five-year planning will look to maximise the Wa Kitchen capacity and empower the Wa Kitchen Hub strategy of operating our multiple brand and channel business model which will also include the production of Wa Kitchen’s EASYCOOK frozen food products. 

In 2023, our outlet expansion will be initiated to locations outside the Klang Valley, before the ASEAN expansion set in 2025 with a targeted profit of RM16 million in the same year. 

Here is where you come in!

Everyone knows the potential of having an online business these days. Frankly speaking, you can never go wrong with F&B. Despite its potential, not many are prepared to take the risk of opening a delivery-only kitchen anytime soon. 

If you don’t own it, be a part of it. There is potential in what we do. Limit your chances of crashing and burning, by taking a leap of faith with Wa Kitchen and witness what your investment can achieve with our five-year strategy. 

With a fund allocation of RM1 million from you, we aim to divide the pie into four workable and executable portions. 15% to website development, 35% for our working capital, 25% for our product development and 25% allotted for marketing. 

Be part of the Wa Kitchen team, where we do not just value you as a partner, but a part of our family!

Why do we need your help?

We want you to join us in our next success through an innovative for of alternative fundraising known as equity crowdfunding. Through this, our Wa Kitchen team will be able to offer our investors equity, in exchange for your investment. 

TAKE US TO THE NEXT STAGE by making Wa Kitchen your investment choice for the future.

Company Website: www.wa-sushi.com
FB: Wasushi Malaysia
Whatsapp: https://wa.link/wakitchen

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Term Sheet

Investment Packages

Core Team

Founder's Pitch Deck

For further enquiry
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For further enquiry
Please Contact Us