TY Market - Building the Leading Platform to Provide Fresh Ingredients | 打造餐饮食材一站式采购首选平台

RM 378,625
Investors 19
Minimum Investment RM 300,000
Funding Goal RM 500,000
Funding Period
26/04/2022 - 10/05/2022
Funded Successfully

TYTX Market Sdn Bhd

About the Founder


My name is Dato’ Lim, founder of TY Market. TY Market was inspired by the idea during my visit to China back in 2019 and I’ve found that most fresh ingredients merchants have adopted digital technologies and started utilising online platforms during day-to-day business operations. At that moment, I thought “What if Malaysia has a similar platform which could promote people’s health, good product qualities and at a best price?”. That’s why this concept was brought into Malaysia.


There is no ingredient that’s too hard to find

TYTX Market Sdn Bhd (TY Market) was founded by Dato’ Lim Poo Ling and incorporated in 17 September 2020 to focus on fresh vegetables, seafood and cold storage foods, hot pot ingredients, dry goods, seasonings, meat and eggs, and catering ingredients, etc.

It’s an O2O (Online to offline) E-Commerce platform which is able to eliminate non-value adding business activities and functions throughout the supply chain, eventually reducing unit costs. TY Market’s mission is to provide the best quality, best price and efficient service where consumers can easily purchase fresh ingredients on the platform without having doubts on product quality via their mobile phone.

 

Current Market Issues

Compared with traditional retail industry’s slowing rate of growth, online retail have been experiencing an explosive growth in the past few years, especially noticeable in the retail consumption’s total sales. Online retail’s uprising makes traditional retail’s penetration and loyalty falter to a certain degree. Especially in the new retailing, traditional consumer and commerce sales environment has changed.

Online retailing

  • New technology infrastructure takes shape: cloud computing, big data, mobile internet, smart device, AI, online payment.
  • Manual & long supply chains (3 to 5 parties along the supply chains) lead to high costs.

Consumers

  • No trusted and prominent channels for locally produced fresh food.
  • Often overpay for limited value in return.
  • No transparency on the traceability of the food purchased.

Industry

  • Global retail growth is getting slow, urgently need to find new growth forces.
  • Most retailer are currently in a early stage of becoming online retailer and the flow of goods is less smooth.
  • End-user feedbacks are less effective too.

MARKET PROBLEM STATEMENTS : 

Traditional retail is hitting a plateau…

1. Traffic growth is slowing down obviously: Online purchase’s volume has been steadily increasing. In 2018, online shopping users in Malaysia reached 16.53 million, which continued to slow in the last 2 years.

(Source: https://www.trade.gov/country-commercial-guides/malaysia-ecommerce)

2. Poor customer experience: Fresh food online is hard to be reached by consumers. Problem on economy supply chain (F&B): Go through middleman, hence, the price of the ingredients are much higher.

3. Traditional method’s cost is unstable: Different price level of groceries due to several supplier in the market.

Bricks-and-Mortar retail is in dilemma…

1. Operation cost is increasing: As an example of the fast-growing convenience store, the cost of the retail supply chain in 2019 increased, the annual cost of rent increased by 5%, the labour cost rose by 6% and the profit margin was squeezed.

2. Difficult to effectively utilize shop’s space: The impact of online retail results in the restrictions of the store space and customer numbers in expansion.

3. Vague Customers: The current user management methods are relatively rough, lacking in-depth understanding of users, lack of analysis of customer characteristics, behavioral preferences and purchasing habits.

 

 

OUR SOLUTIONS AND BUSINESS MODEL

TY Market utilize online retail business model, connecting e-commerce to physical store. Connecting front end purchase with backend delivery, cutting down middleman and reducing cost.

 

BENEFITS TO VARIOUS PARTIES -  Industry / Businesses / Consumers:

1. Less Wastage: We work with less wastage due to the shorter supply chain. Traditional food waste begins the moment it goes onshore produce are damaged through multiple supply chain all the way to throwing unsold produce in malls.

2. Efficiency with O2O: Our owned store efficiency is higher through the O2O model. Hybrid online/offline sales saves time in purchase & product management. Our offline stores operate as a store, fulfillment center & a retail outlet, decreasing our logistic cost and maintaining our products quality. Each store functions as a fresh product proximity port for consumers & enterprise management. 

3. True Convenience: Customers have the option of buying online or offline, through self-collect or courier. We offer a variety of products, from seafood to poultry, organic, imported and more. 

 

OUR PRODUCTS: This is what fresh food such as fruit, vegetable, frozen seafood, hot pot materials, dry goods, meat and eggs produced goods.

 

MARKET SIZE

With reference to Solidiance Research & Analysis, Total E-commerce Market: Emarketer 2019 and Solidiance Estimates, and E-commerce Retail Market: Statista Internet Retailing Database 2019, the total value of e-commerce in Malaysia in 2019 is estimated to reach one billion US dollars! Whereas, there is an average of 25% growth in food and personal health products each year.

(Source: https://www.statista.com/topics/871/online-shopping/)

 

OUR COMPETITIVE ADVANTAGES

At this enormous market, TY Market provides the best quality, price and highly effective service, through the creation of a new business model.

1. Quality Supply: The source of goods is provided directly from importers and manufacturers, and is personally selected by the food purchasing team to strictly control the quality.

2. Fast Delivery Services: Ensure the freshness of products and meet the timeliness needs of users.

3. Low Price: Sources of goods are provided directly from importers and manufacturers which is able to reduce supply chain costs

4. Online and Offline Connection: Easily have purchased goods delivered to your doorstep with the use of mobile. Information flow, cash flow, and logistics have formed a complete closed loop, bringing online flow and recording data on consumer behavior

What Makes Us Different? There is no other provider that has a strong value proposition for the market in terms of pricing, delivery speed, quality of goods, efficient operating costs and utilisation of digital channels.

 

 

REVENUE STREAM

TY Market will also provide the following revenue model to increase the income of the Company: 

1. Total sales commission >25%: Meal and Food Ingredients: Seasoning and Sauce, Vegetables and Fruits, Meat, Poultry and Eggs, Seafood and Aquatic Products, Frozen Foods, Cereals, Oils and Dried Foods, Food and Beverage Supplies, Drinks and Drinks.

2. Platform commission 5%-20%: The platform will collect commissions according to the product sales volume by merchants.

3. Franchise Fee: Expect to receive Rm188K (one-time licensing fee, incl. renovation, products, etc.)

4. Software subscription fee (RM2,500 per year): Representative from 14 states from Malaysia/ TY Market franchise.

5. Regional agent fee (renew every 3 years): Representatives in 14 states across Malaysia.

6. Other income: Supplier product/advertisement ranking in APP, monthly, daily, and rake fee, TY MARKET licensing wallet, strategic partnership with catering.

 

POTENTIAL AND FINANCIAL FORECAST

There is no doubt that the consumers would seek cheaper options with a greater quality of goods, and most importantly efficient delivery speed which our model and platform could provide.

Our model tends to also attract existing vendors to subscribe to our licensing deals where a large portion of revenue can be seen generated from it.

 

Our Traction: During the financial year ended 2021, TY Market has reported to reach RM 800,000 in revenue with an increasing number of active and new users purely based on organic growth. With upcoming expansion and brand awareness plans, TY Market expects significant growth in revenue.

Future Roadmap: TY Market aims to further expand across other regions of Malaysia, and also into other Southeast Asian countries by the year 2023 to become the leading platform for one-stop procurement of fresh ingredients.

The expansion plan could be through licensing deals or setting up self-owned physical stores.

 

INVESTMENT PACKAGE

NOTE: 

1. Each unit is valued at RM1.

2. Redemption period: within three (3)-years or by maturity date.

3. Interest to be paid annually in the following year respective of each year.

4. Voucher is subject to the maximum claim of RM20 per transaction/receipt of not less than RM100. One voucher per receipt.

5. Dividend Pay Out of up to 20% of Net Attributable Earnings by 3-months after the financial year end, at TYTX Market Sdn Bhd’s discretion.

6. Multiplier applies to a company's valuation as at the date of conversion at the end of maturity.

7. The Issuer may also at their sole discretion, declare dividend up to 20% of PAT to investors of Package B and Package C during the tenure of investment.

 

Fundraising Campaign: Through Equity Crowdfunding(ECF) campaign, TY Market aims to raise a minimum of RM300,000, allocated partially for expansion, branding and marketing, and operations.

Funds Allocation:

40% Expansion 

30% Branding & Marketing X 6 months

30% Operations X 6 months

MISSION AND VISION

Mission: Making prices of the Goods accessible.

TY Market’s mission is to provide the best quality, best price and efficient service to consumers

Vision: To be the leading platform in the Southeast Asia region for the retail of fresh ingredients.

 

THE TEAM


Company Website: www.tymarket.com.my
Facebook: www.facebook.com/TYMarketAPP
Instagram: www.instagram.com/tymarket_tytxmarket/
Whatsapp: Contact Us


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Term Sheet


Investment Packages


Core Team


Founder's Pitch Deck



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餐饮食材一站式采购首選平台

关于发行人 (大股东)

我姓林名高儂,是 TY Market 公司的创办人创办 TY Market 平台是我在2019年到中国考察 , 发现中国很多新鲜食材商家转成线上平台 , 当时在想 “如果马来西亚也有一个类似的平台 , 是可以带给人民健康 , 品质和最优价格” , 所以就把这个模式引进来马来西亚。

让天下没有难找的食材

林名高儂在2020年9月17日注册TYTX Market Sdn Bhd (TY Market) 只专注新鲜蔬菜水果 , 海产和冷冻食品 , 火锅食材 , 干货 , 调味酱料 , 肉蛋类 , 餐饮食材等等。

通过O2O 线上线下模式,TY Market 减少了多个传统供应链降低成本 ,TY Market 的使命是质量最好 , 价格最优 , 高效的服务 ,  用户轻松在平台以手机采购新鲜食材 , 无需担忧品质问题。TY Market 希望2022年可以扩展新马两地 , 2022~23年可以进军东南亚市场 , 成为餐饮食材一站式采购首选平台!

 

目前市场存在的问题

与传统零售业增速放缓形成对比的是,近年来网络零售呈现爆发式增长的态势,其在社会消费品零售总额的比例明显上升。网上零售的崛起使传统零售的渗透率和忠诚度有不同程度的下降。特别在互联网新零售、传统消费者和工商业销售环境很明显已经改变!

互联网新零售:

云计算、大数据、移动互联网、智能设备、人工智能、在线支付。

传统供应链长 , 成本高。

费者:

传统生鲜食品没有值得信赖的渠道。 通常付出过高的代价。

传统采购食品价格不透明。

行业:

全球传统零售增长趋缓,急需寻找新的增长动力。

大多数零售实体处于新零售发展的初期,流通效率相对较低。

终端消费者没有有效的反馈机制。


市场问题陈述:

传统零售正处于停滞期…

1. 传统2018年开始明显持续放缓。网购流量增速;而在马来西亚网购用户已经达到1653万活跃用户。

(来源: https://www.trade.gov/country-commercial-guides/malaysia-ecommerce)

2. 传统客户体验差:消费者很难接触到网上的新鲜食品。经济供应链(F&B)问题:通过中间商,因此原料价格要高得多。

3. 传统成本不稳定:由于市场上有多个供应商,新鲜食品杂货的价格水平不同。

痛点分析 : 实体零售陷入两难境地...

1. 运营成本不断增加: 以快速增长的便利店为例,2019年零售供应链成本增加,年度租金成本增长5%,劳动力成本上升6%,利润率受到挤压。

2. 难以充分利用商店空间: 在线零售的影响限制了商店空间的扩张和客户数量的增加。

3. 难以了解客户群: 目前的用户管理方法缺乏对用户的深入了解。譬如,客户特征,行为偏好和购买习惯的分析。

 

我们的解决方案、产品及商业模式

TY Market 以互联网新零售的商业模式,接连线上电子商务及线下实体店。更把前端所有采购,后端直接配送, 缩短供应链 ,减少了中间损耗成本也会降下来了。

 

互联网新零售的商业模式将会带给行业、企业及消费者许多好处:

1. 减少浪费:由于较短的供应链减少了浪费。传统的食物浪费从上岸的那一刻就开始了,农产品会通过多个供应链受损,一直到将未售出的农产品扔进商场。

2. 通过O2O 线上采购线下配送:线上线下销售效率更高  , 可节省采购和产品管理时间 ,  降低了物流成本并保持了产品质量。每家门店都充当消费者和企业管理的生鲜产品邻近端口。

3. 真正的方便:客户可以选择通过自取或在线购买。 我们提供各种产品,从海鲜到家禽、有机产品、进口产品等等。

TY Market 的产品,包括蔬菜水果 , 海鲜冻货 , 火锅食材,干货酱料、肉蛋类食材产品等。

 

市场规模

根据 Solidiance Research & Analysis, Total E-commerce Market: Emarketer 2019 and Solidiance Estimates 和 E-commerce Retail Market: Statista Internet Retailing Database 2019 的调查资料显示,在马来西亚估计 2019年的电子商务总价值,将会达到十亿美元! 在食品及个人保健品,每年平均将会有 25%的成长。

(来源: https://www.statista.com/topics/871/online-shopping/)

 

竞争优势

在这庞大的市场里,TY Market 透过创新的商业模式提供了质量最好,价格最优、高效的服务。

1. 产品质量要最好:货源直接从生产商 , 批发供应商提供 , 保证产品的新鲜度。

2. 价格要最低最便宜:前端所有采购后端直接配送, 缩短供应链 ,减少了中间损耗成本也会降下来了。

3. 高效的物流配送:满足用户的及时性需求

4. 线上采购线下配送 :(产品明码标价)一台手机轻松采购送货上门。信息流、现金流、物流形成了完整的闭环,带来线上流动,记录消费者行为数据。

相对于其他市场“竞争对手”,我们在价格、交货速度、品质、运营成本及数字渠道/客户数据都有其竞争优势:

 

 

盈利模式 / 收入流

TY MARKET 也会提供以下的盈利模式,增加公司的收入:

1. 综合销售额佣金  >25%:餐饮食材 : 调味酱料,蔬菜水果,肉禽蛋,海鲜水产,冻货,粮油干货,餐饮用品,酒水饮料

2. 平台佣金  5%-20%: 平台按产品销售额 / 大小收佣金

3. 加盟店 , 现优惠免加盟费: 装修+设备+食材全包 (只需 Rm188k起)

4. 系统服务费:(每年 RM2,500) 全马14个州代理 / TY MARKET 加盟店

5. 州代理加盟费  :(三年一次)全马14个州代理 / TY MARKET 加盟店

6. 其他收入:厂家推广费用、金融服务 ( Wallet )、餐饮加盟(协助对接)、APP 内供应商产品/广告排位,按月,日,抽成收费。

 

预计销售额

无可否认,消费者会寻求更便宜,更高质量的商品。除此之外,我们的生意模式和平台可以提供高效的配送速度。

我们的生意模式倾向于吸引现有的供应商成为我们的加盟商,进而成为大部分的收入来源。

 

我们的牵引力: 截止2021年的财政年度,TY Market的收入大约达到80万令吉,纯粹基于活跃用户和新用户数量的增加。随着将来的扩张和提高品牌知名度计划,TY Market的预计收入将大幅增长。

未来路线图: TY Market的目标是在2023年进一步扩展到马来西亚其他地区和其他东南亚国家,成为采购新鲜食材的领先平台。

扩张计划可以通过许可交易或建立自有商店来实现。

 

投资配套 (Investment Packages)

备注:

1. 每只股价值 RM1。

2. 赎回期:三(3)年或到期日。

3. 每年下一年支付的利息。

4. 每张RM20现金券的兑换需要最低消费RM100。每张收据只能兑换一张现金券。

5. 在财政年度结束后的 3 个月内,最多可从净归属收入的 20% 中支付股息。由 TYTX Market Sdn Shd 董事部决定。

6. 倍数适用于公司在转换之日或到期日的市值。 

7. 发行人亦可自行决定在投资期内向配套B及配套C的投资者派发股息高达税后利润的20%。

 

TY Market 恰逢重整旗鼓的阶段,为了加速落实品牌重塑工作,同时准备在餐饮食材采购行业掀起一股新势力,我们决定上线 MyStartr众筹平台展开股权众筹,目标是30 万令吉,资金用途为:

40%用于业务拓展 

30%用于品牌推广与营销 X 6个月

30%用于运营成本 X 6个月

 

 

TY Market 通赢天下公司使命、愿景、价值观

使命 : 让天下没有难找的食材价

值观 : 质量最好,价格最优、高效的服务

愿景 : 餐饮食材一站式采购首選平台

 

我们的团队


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Company Website     : www.tymarket.com.my
Facebook  : www.facebook.com/TYMarketAPP
Instagram  : www.instagram.com/tymarket_tytxmarket/
Whatsapp  : 联系我们


投资框架协议(Term Sheet)


投资配套(Investment Packages)


核心团队(Core Team)


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创办人募资简报(Founder's Pitch Deck)


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Packages
Invest
RM500
6
Investors

    Thank you for investing in us!

    You will also receive these shares:

    • Type of share: Redeemable Convertible Preference Shares (RCPS)
    • Maturity Period: 3 years
    • Number of shares: 500
    • Subscription Price per share: RM 1.00

    500 x RM 1.00 = RM 500

     

    Additional rewards:

    • Vouchers worth RM 500

     

    Remarks / Terms & Conditions: 

    • Vouchers are not transferable nor assignable by A, B and C and subject to the maximum claim of RM20 per transaction/receipt of not less than RM100.
    • RM 20 Voucher x 25 Piece(s)
Invest
RM5,000
16
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Redeemable Convertible Preference Shares (RCPS)

    • Maturity Period: 3 years

    • Number of shares: 5,000

    • Subscription Price per share: RM 1.00

    5,000 x RM 1.00 = RM 5,000

     

    Additional rewards:

    • Vouchers worth RM 5,000

    • 5.0% Interest per Annum

     

    Remarks / T&C

    • Vouchers are not transferable nor assignable by A, B and C and subject to the maximum claim of RM20 per transaction/receipt of not less than RM100. 

    • RM 20 Voucher x 250 Piece(s)

    • Interest to be paid annually in the following year respective of each year.

    • The Issuer may also at their sole discretion, declare dividends up to 20% of PAT to investors of Package B and Package C during the tenure of investment.

Invest
RM20,000
11
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Redeemable Convertible Preference Shares (RCPS)

    • Maturity Period: 3 years

    • Number of shares: 20,000

    • Subscription Price per share: RM 1.00

    20,000 x RM 1.00 = RM 20,000

     

    Additional rewards:

    • Vouchers worth RM 20,000

    • 5.0% Interest per Annum

     

    Remarks / T&C

    • Vouchers are not transferable nor assignable by A, B and C and subject to the maximum claim of RM20 per transaction/receipt of not less than RM100. 

    • RM 20 Voucher x 1,000 Piece(s)

    • Interest to be paid annually in the following year respective of each year.

    • The Issuer may also at their sole discretion, declare dividends up to 20% of PAT to investors of Package B and Package C during the tenure of investment.

Invest
RM75,625
1
Investors

    Thank you for investing in us!

    You will also receive these shares:

    • Type of share: Redeemable Convertible Preference Shares (RCPS)
    • Maturity Period: 3 years
    • Number of shares: 75,625
    • Subscription Price per share: RM 1.00

    75,625 x RM 1.00 = RM 75,625.00

     

    Additional rewards:  Customized


Disclaimer by Securities Commission

  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
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