Smile Plus - 全东南亚首家牙医诊所整合联盟 | Southeast Asia's First Consolidated Dental Clinic Alliance

RM 2,426,250
Investors 108
Minimum Investment RM 2,000,000
Funding Goal RM 10,000,000
Funding Period
29/07/2021 - 31/08/2021
Funded Successfully

Smile Plus


Southeast Asia's First Consolidated Dental Clinic Alliance

 

About Us

SMILE PLUS is the main brand of Oceanwealth Horizon Sdn Bhd, committed to building the first dental clinic integration alliance in Southeast Asia. With over 21 years of experience in the dental industry, our founder - Mr. Ng Kheng Ann and co-founder - Ms. Tan Kelly understands that the dental market has a high potential for future development. As we are moving toward the sharing of economy model and resource integration, we strongly believe that Smile Plus can break the existing plan and push the entire dental industry to the next level and improve the level of medical care.

Founder, Mr. Ng Kheng Ann, Bachelor of Marketing, 21 years' experience in the dental consulting sector. 

Mr. Ng Kheng Ann started his career in the dental sector in 2000. In 2007, he and his wife Kelly Tan founded Oceanwealth Horizon, as a one-stop solutions provider for dental practitioners. Through hard work and dedication, he created a success story by finding a gap in the dental market. Oceanwealth Horizon is now an innovative leader in the dental industry, and it has also helped many dentists in their own entrepreneurial journeys. Today, the company's growth and business is steady, but Mr. Ng's pursuit of excellence has not stopped. With his years of experience, he decided to build Smile+, the first Southeast Asian dental alliance. It will connect patients, practitioners and suppliers via an online platform to better integrate the industry.

Co-founder, Ms. Tan Kelly, Bachelor of Business (International Business) & MBA (Marketing), A Lecturer of School of Dentistry, 21 years' experience in the dental sector.

With her rich sales and marketing experience, Ms. Kelly Tan has helped build strong teams in leading positions in the dental industry, carrying the founder, Mr. Ng Kheng Ann's business vision across Malaysia. As the face of the team, Ms. Tan is responsible for building relationships with thousands of dentists and managing relationships with stakeholders, including government, industry partners and oversight authorities. She is good at grasping market trends with keen market insights. As such, she is leading the dental practice into transformation via digital marketing, bringing revolutionary changes to the profession.

 

Smile+ The mastermind behind

Smile+ was founded by Oceanwealth Horizon Sdn Bhd. Oceanwealth Horizon was formed in 2007, specialising in integrated solutions for the dental practice and helping them to grow. Every year, we will actively participate in the exhibition and introduce advanced medical equipment.

We provide the following services:

  • Business Consultation
  • Clinic Workflow and Interior Design
  • Equipment Supply
  • Financial Management
  • Marketing Support
  • Clinical Training
  • Service and Maintenance

14 years in the market, helping over 300 dentists across Malaysia, and being the top supplier of dental instruments and solutions. Over the last 5 years, we achieved 15.32% growth rate, has built a turnover of more than RM40 million! 

 

The Major Problem of the Dental Industry:

74% of the dental industry are solo dentists. They spend most of their time in clinical practice, ignoring the operations and marketing side of business. These clinics lack funds, technology and high-end medical equipment. Their business model still depends on walk-in customers, much like their predecessors. The problems are:  

  • Lack of Clinic Management

Dentists tend to focus on the clinical practice aspect, neglecting the clinic's commercial management.

  • Lack of Funding

Funding is hard to come by for dentists, and they cannot invest in cutting-edge treatments.

  • Insufficient Transparent Dental Information

There is limited dental information and dentist profiles for customers to make decisions.

  • Highly Competitive Market

There has been an increase of 1000 dentists every year since 2018, especially in first-tier cities. Existing practitioners can only gain an edge by innovating and improving their service.

  • Incomplete Dental Equipment in Independent Dental Clinics

Some treatments need to be done at several clinics and patients do not have a one-stop centre for their ailments.

 

How Do We Help Dentists?

Smile+ aims to offer consolidated resources to achieve multi-practice growth of the dental industry in Malaysia. We will organise recognised dentists in Malaysia into a single alliance, while working towards expanding our mission into Southeast Asia and beyond!

We provides the following for the dental clinics: 

  • Education and Training

Improve the skillset and specialisation of dentists and staffs

  • Patient Data System

Increase operation efficiency to manage big data customer analytics

  • Latest Dental Equipment

Supply the latest, integrated dental equipment of the market to provide comprehensive oral care services

  • Marketing Portal

Create awareness, branding and strategies to build customer loyalty

 

The Major Problem of Patients:

  1. Spending too much time looking for a suitable clinic
  2. Lack of oral care knowledge
  3. Complex procedures need visits to different clinics

Smile+ makes it easy for patients to search for the nearest dental clinic. At the same time, they can make a suitable choice based on reviews of other patients.

 

How Do We Help Patients?

  1. Offer a marketing portal that provides educative information to raise oral care awareness
    • Provide dentist profiles and dental services for customers to browse and make decisions that best suit their needs
  2. Increase mutual understanding among doctors and patients to provide precise, excellent dental care

 

Smile+ Integrates Resources, Builds a Sharing Economy

Operating with light assets, Smile+ will integrate resources, technology and know-how across the dental supply chain.

 

Benchmark - TC Medical

Our ultimate goal is to become the Malaysian version of Topchoice Medical and build a complete ecosystem for dentists. We will become a listed company and achieve the same market cap of USD87 billion as Topchoice Medical.

 

Why Equity crowdfunding?

We chose the Equity crowdfunding route (instead of venture capital or private equity) in order to open the investment opportunity to a bigger audience. This way, more members of the public can invest in the fast-growing dental industry. Since we are based on the concept of sharing economy, we want to increase and share the value by enabling more people to participate. This can also allow advanced treatments to be democratized.

 

How will the money be used?

We are aiming to raise between RM2 million and RM10 million this round. The fund will be allocated as below:

40% of the funds will be used to establish our flagship experiential outlet, as well as our Smile+ Corporate and Smile+ Neighborhood teams.

30% of the funds will be used to build the customer portal and sales funnel.

20% of the funds will be used to create the Patient Data System.

10% will be used for training and development.

 

Why invest in Smile+?

As we have been in this field for 21 years, we know the problems that both dentists and patients face. Uniquely, we also know the pain points of suppliers to the dental industry. We are in an exclusive position to not only solve these issues, but also bring them all together to achieve mutually beneficial outcomes. Through our model, the dental industry will be improved and enhanced. It is estimated that within 5 years, Smile+ investment return rate could be 5 times, so we would like to invite everyone to share a slice of this growing pie!


For further enquiry
Please Contact Us


Smile Plus FB: https://www.facebook.com/smileplusmy
Smile Plus WhatsApp: Contact Us


Term Sheet & Investment Packages

 


Core Team


Founder's Pitch Deck

 


For further enquiry
Please Contact Us


 

 


For further enquiry
Please Contact Us


 


For further enquiry
Please Contact Us



全东南亚首家牙医诊所整合联盟

 

关于我们

SMILE PLUSOceanwealth Horizon Sdn Bhd主推品牌, 致力于打造全南亚首家牙医诊所整合联盟,引领牙科医疗行业实现创新与全方位提升。创办人Mr. Ng Kheng Ann及联合创办人Ms. Tan Kelly,二人从事牙科医疗行业21年,发现当今的牙科医疗市场仍有巨大发展潜力与提升空间。Smile Plus 透过共享经济模式及资源整合,致力突破当今牙科诊所所面临的困局,并将牙科医疗行业推向更高的境界以及提高医疗水平。

创办人,Mr. Ng Kheng Ann,拥有市场营销学士学位及从事牙科行业和咨询工作长达21年。

2000年踏足牙科医疗行业,Mr. Ng Kheng Ann2007年与妻子Kelly Tan创造了Oceanwealth Horizon,提供牙科诊所一站式的服务。凭借过人的商业天赋,创办人成功以差异化商业模式让公司在同业中脱颖而出。他创建了一个完善的牙科实践管理解决方案,协助许多牙医实现创业梦,并将Oceanwealth Horizon打造成牙科医疗行业的创新领军者地位。如今,公司业务及财务上的已达到稳健成长,但他的追求却没有就此停步。以其多年在牙医医疗行业所累积的实战经验,他决定打造Smile+——首个东南亚牙医诊所联盟,透过互联网+牙科医疗与资源整合的模式,实现牙科、患者与牙科供应商之间的互联互通。

联合创办人,Ms. Tan Kelly,拥有国际商务学士学位及市场营销工商管理硕士,是一名牙科大学讲师,拥有21年医学和牙科领域的经验。

她凭着丰富的销售与营销经验,助力公司建立一支强大的团队,树立在牙科医疗行业的领导地位,同时坚持不懈地在全马各地把创办人的商业愿景发扬光大。身为创始团队中最善 于交际的成员,她负责与数千名牙科医生建立联系,以及管理与利益相关者的关系,包括政府、合作伙伴及行业权威者。她擅于把握大盘趋势凭借敏锐的市场洞察力,适时调整经营策略,带领牙科行业推进数字化营销转型,为牙科营销带来革命性的变化。

 

Smile+幕后团队

Smile+是由Oceanwealth Horizon有限公司打造的牙科诊所整合联盟,Oceanwealth Horizon有限公司创始于2007年,专为牙科诊所提供综合解决方案,帮助推动牙医职业发展。每年都会踊跃的参展及引进先进的医疗仪器:

我们提供的服务有:

  • 商务咨询
  • 诊所工作流程与诊所设计 
  • 设备供应
  • 财务援助
  • 营销支援
  • 培训与教育
  • 服务与维修 

成立14年,已成功帮助全马超过300名牙医,也是大马名列榜首的牙科医疗仪器与解决方案提供者!过去5年,平均复合年增长率为15.32%,已经打造了超过RM4千万的营业额!

 

传统牙科诊所的痛点:

市场上有74%的牙科诊所都属于独立从业者,绝大部分时间都花费在临床实践上,而忽略了管理与营销方面。这些诊所缺乏资金、技术与高端医疗设备资源,加上仍然采用坐门等客传统经营模式,以致面临门诊经营难题:

  1. 缺乏经营能力

牙医专注于临床实践,缺乏经商知识。

  1. 独立的牙医诊所缺乏资金

无法投资购入太多的仪器,导致技术落后。

  1. 资讯不透明

没有搭建口腔护理相关知识的分享平台,无法捕获更多潜在患者。

  1. 牙科诊所市场竞争越来越激烈

尤其是一线城市,每一年增加1000为牙医(从2018年开始)。只有不断优化服务,开拓创新才能避免被淘汰。

  1. 独立牙医诊所缺乏完善的高科技仪器/技能

必须其他诊所合作才可完成一个治疗,以致无法提供患者完整的医疗方案。

 

我们怎么帮助牙医师?

Smile+ 旨在通过整合供应链的医疗知识,科技与技术的资源,引领牙科医疗行业实现创新与全方位提升,优化医疗服务水平我们将全马具认证的牙科诊所整合联盟,致力把Smile+打造成东南亚首个牙科诊所整合联盟,实现医疗共享!

 

Smile+ 为牙科诊所提供的服务:

  1. 教育和训练 

提供医生与前线人员专业的管理,社交,销售等相关培训,以助提升经营和管理能力

  1. 医疗数据系统

将管理流程系统化

  1. 最新的牙科设备

提升医疗设备

  1. 设立知识分享平台

透过互联网打造一个可与大众互动的知识分享平台,搭建牙医与患者之间的沟通桥梁

 

患者的痛点:

  1. 花费长时间寻找合适的诊所
  2. 缺乏对牙齿护理与健康的资讯
  3. 需要拜访多家牙医诊才能获得完善的治疗

Smile+可以让患者轻松搜索到最邻近、最合适的牙科诊所,同时可参考其他患者对医生的评价才做出选择。

 

我们怎么帮助患者?

Smile+可以让患者轻松搜索到最邻近、最合适的牙科诊所,同时可参考其他患者对医生的评价才做出选择:

  1. 透过互联网平台,让咨询透明化

             使医患之间的信任达到高效互信,以助患者选择对的牙医

  1. 缩短医患距离、定向互助医疗、享受精准医疗

 

Smile+的运营模式

采用轻资产运营模式,Smile+透过整合牙科供应链的知识,科技与技术的资源,成立牙科诊所联盟,实行统一品牌管理,并以会员制模式引流消费者。

 

TC MEDICAL通策医疗——我们的标杆

我们追求的终极目标是成为大马版的TC MEDICAL,为牙医建立一个完善的医疗生态系统,成为一家上市公司,达到与TC Medical相同的870亿美元的估值。

 

为什么要股权众筹?

Smile+之所以选择走向股权众筹平台而不是选择风投(VC),私募(private Investor)是因为我们想开放给更多的民众也可以投资门槛更高的医疗行业。我们既然是以共享经济概念那就要让越多的人可以参与就越有价值。让医疗项目可以普及化。

 

目标金额是多少 ?

这一轮的融资,我们想集资最少200万最高1000万,用途如下:

40%的资金会用在建造模型店 (modelling shop)也就是 smile+ corporate smile+ neighborhood和打造团队;

30%的资金会用来打造综合的网络咨询平台和营销引流;

20%的资金会用来打造诊所系统 (医疗数据系统);

10%但是金会用来做培训发展。

 

为什么要投资Smile+?

我们在这个领域有21年,我们知道牙医师的痛点,我们知道患者的痛点,我们知道供应链的痛点。所以我们有能力解决他们的痛点而且把它们全部连在一起而达到互惠互利。通过这个模式让整个行业提升和增质。预估5年之内,Smile+投资回酬率估计可翻5倍,希望和大家共享这一个蛋糕,把市场做大!


欲知更多详情, 请联系我们


Smile Plus FB: https://www.facebook.com/smileplusmy
Smile Plus WhatsApp: Contact Us


投资框架协议(Term Sheet)& 投资配套 (Investment Packages)

 


团队(Core Team)


创办人募资简报(Founder's Pitch Deck)


欲知更多详情, 请联系我们



欲知更多详情, 请联系我们


 


欲知更多详情, 请联系我们


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Disclaimer by Securities Commission

  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
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