RegineHojiak - 开创大马国产特色美味速食 | Curating a Distinctive and Delicious Malaysian Convenience Food Brand

RM 1,516,250
Investors 128
Minimum Investment RM 500,000
Funding Goal RM 1,500,000
Funding Period
10/03/2022 - 11/04/2022
Funded Successfully

Reginehojiak Food Sdn Bhd

 

ReGineHojiak – The Story of Tourism Entrepreneur turned into Food & Beverage Retailer due to COVID-19

As the old saying goes: the only constant is change. While the pandemic remained, we changed to other industries. From a travel agency that changed into a stink bean bun seller, unexpectedly, we found a way of survival.

This was published in full page by Kwong Wah Daily on July 11, 2021. (https://www.kwongwah.com.my/20210711/旅行社转卖臭豆包-疫情不转人先转/)Pocketimes, the online media of Sinchew Daily, with over 700,000 subscribers, also interviewed us on June 19, 2021, on how we are moving forward despite the challenges and difficulties faced during the pandemic.

(Source: https://www.facebook.com/pocketimes/videos/224577819506866)

 

The COVID-19 is coming so sudden with no way to escape

With the speed of COVID-19 coming at us, no one can really do anything about it. Failing from sky to earth, further down to the valley. Especially for travel agencies. No matter how creative, whether online or offline. Their fate is to face adversity. Just like that, our business was hit on the pause button.We came from Puchong, Selangor and established a travel agency many years ago. Before COVID-19, we took a travel group abroad at least twice a month. Travel has been an important part of our life. In January 2020, when COVID-19 raging in China, we had this uneasy feeling. Until February 2020 during Chinese New Year, we still yet to see much improvement on COVID-19, resulting in us being increasingly nervous.

After all, March to April every year is the peak season for travel agencies. Europe is in Spring where snow just melts. Japan is in the season where Sakura just blossoms. This is when the opportunities for travel agencies are huge.

Only until March 16, 2020, we still vividly remember 10pm at night, when our Prime Minister announced the Movement Control Order (MCO) implementation in two days time. Having been around for nearly half a century, we have never heard of the word “lockdown”.

Coming up next is a swarm of customers inquiries and overwhelming refund procedures. At that time, we were still optimistic, thinking that 3 to 4 months later we still can recover the losses as we expect the situation to improve.

Unexpectedly, God made a joke on us. COVID-19 went out of control. For life and family, we decided to move into another industry, but after stepping out of the tourism industry, we walked into the maze and could not find a way out.

 

Crisis always presents an opportunity. It is never too late to start a new venture

There are two sayings which me and my wife with 25 years of marriage always shared: “If you want to change your life, just change your mind” and “You must be hungry for success”In the extremely difficult environment of the pandemic, we still have the desire to change our destiny and pursue success, that is why within the 18 months of adversity, we created miracles.

During the pandemic, it has become a norm to use smartphones more frequently than usual. On one occasion, we noticed that there are a lot of inquiries on selling fresh stink beans online. Our mother-in-law’s secret recipe of Sambal Petai (spicy stink bean) appeared in our minds. Whenever we have this dish on our dining table, we will have another bowl of rice.

We were surprised that we could not find any merchant selling Sambal Petai online, which made us think this would be a business opportunity. Therefore, we sought our mother-in-law for the recipe, and subsequently we improvised the recipe to make it more unique.

On May 19, 2020, we sold our first box of Sambal Petai, and the brand “Re: Gine Hojiak'' was born. The name consists of “Regine” (Wife’s name) + Ho (Mother-in-law’s surname) + Jiak (meaning “eat” in Hokkien).

Sambal + stink bean is a local delicacy and one of the favorite foods of Malaysians. Further to that, stink beans are also rich in nutritional value. From the start of business to order of more than 100 boxes per day, our team believes that this food has a promising future and unlimited potential.

But when we encountered our first bottleneck, we had to be courageous to overcome, whereby our food was cooked fresh every day and delivered. Due to this, our market share could not be increased.

In the next 3 months, we launched our first "Instant Sambal Petai", which was developed with the technology of rapid freezing and vacuum technology, and we began to deliver to the other states in West Malaysia.

 

Furthermore, after the research and development of our products, we noticed that there are few similar products on the market, thus enhancing our will to keep moving forward. Our goal is to enable people at any time, even during off season, to conveniently access and cook a delicious Sambal Petai meal with the maximum efficiency, achieving "Minimal cooking, Delicious taste".

New Products Development

To provide a variety of choices to our customers, our team has also creatively developed and produced a variety of food products, which allowed our customers to have more choices.

 

Customer Feedback

Our products are recognised by many customers, which also boosted our confidence

Customers’ feedbacks, extracted from: https://www.facebook.com/reginehojiak/reviews/?ref=page_internal

With blessing, our team comprised an excellent Muslim team, which immediately prompted us to develop a Malay-flavoured Sambal Petai. It turns out that Malays prefer stink beans. This has resulted in our market tripled. But "Halal" procedures and certification must be implemented and obtained, which is one of the main purposes of equity crowdfunding.

New Products Development

To provide a variety of choices to our customers, our team has also creatively developed and produced a variety of food products, which allowed our customers to have more choices.

Successfully Entered Singapore Market

Our products have also been able to tap into the huge Singapore market, successfully entering NTUC and REDMART, the largest supermarkets in Singapore, with more than 5 live broadcast platforms also assisting in developing the market.

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Purpose of Equity Crowdfunding and Future Goals

Based on evaluation of the potential of products, we are targeting overseas and Halal markets in the coming 5 years. Our goals include:

  1. establishes new factory
  2. setup new production lines
  3. attains products certifications such as Halal, MESTI, HACCP, Buatan Malaysia (“Made in Malaysia”) and others
  4. Original Design Manufacturer (ODM), research and development of Sambal Petai canned foods series
  5. research and development of instant products of Sambal Petai (no freezing required)
  6. research and development of related products such as stink bean pan mee, stink bean tea, stink bean health products and others.

Fund Utilization

  • 50% Productions & machineriesHalal, MESTI, HACCP, Buatan Malaysia  
  • 20% Recruitment
  • 15% Marketing
  • 15% R&D

Why invest in Us

The success of an enterprise is not by luck, but rather it is the result and combination of visions, abilities and persistence.

Before the COVID-19 outbreak, we had a successful small business and had a career that many people yearned for. However, a sudden pandemic totally suspended our business.

In this new venture, we still uphold the same spirit and perseverance, and can create another peak in our journey of entrepreneurship. We hope to find investors who believe in our project and the ability of our team, to join and participate, so that we can make good use of the capital to achieve success in near future, and to maximize investors’ return.


Website     : https://www.reginehojiak.com/
Facebook  : https://www.facebook.com/reginehojiak
Youtube    : https://www.youtube.com/channel/UC55sxyksYhYIWNILm_YqDBA/featured
Instagram : https://www.instagram.com/reginehojiak/?hl=en
Whatsapp : Contact Us


Core Team


Term Sheet


Investment Packages


Founder's Pitch Deck

视频参考

 


ReGineHojiak – 疫境下的绝处逢生,一个旅游创业者在疫情的影响演变成为一个餐饮业者的故事

还是套用那句话 - 山不转路转, 路不转人转, 疫情没好转, 那么行业先给转一转, 旅行社转卖臭豆包, 没想到竟转出了一条生路. 这段故事在2021711日被光华日报刊登了全版 https://www.kwongwah.com.my/20210711/旅行社转卖臭豆包-疫情不转人先转/拥有70万粉丝的星洲线上媒体百格于2021619日也访问了我们如何在疫情下面对重重挑战还依然奋力向前的故事 https://www.facebook.com/page/1437649929826890/search/?q=tommy%20looi

疫情来得太快, 就像龙卷风,离不开暴风圈, 来不及逃

新冠疫情就像龙卷风,这样的节奏,谁都无可奈何, 从辉煌跌入谷底,再被逼入死梧桐,尤其是旅行社, 再怎么搞创意, 线上线下都是红灯的宿命。就这样,我们的企业被按下了暂停键。来自雪兰莪蒲种的我们,成立了境外旅行社多年, 在疫情来袭之前,每个月至少带团出国两次, 旅游占据了生命重要的一环, 20201月, 当新冠肺炎在中国肆虐时,心底冒出了不详的预感, 直到2月农历新年,疫情仍未见好转,我们更是慌乱的坐卧不安,毕竟3-4月时旅游旺季, 欧洲是雪刚融化的春节, 日本是樱花盛开的季节,旅行团的数量庞大。直到316日晚上10时,首相宣布两天后全国实施行管令, 我们禁不住感慨,活了近半个世纪,都没听过lockdown这个字眼。

接踵而来的,是一窝蜂前来询问的顾客,以及应接不暇的退款手续。不过,当时我们的心态仍乐观。想说3-4个月后情况好转了再把这笔亏损数目给挣回来。没想到, 上天开了一个重大的玩笑,疫情一发不可收拾。为了生活与家庭, 决定转战另一个领域, 却在跨出熟悉的旅游业后,走入社会的迷宫,找不到出口。

 

危机即是商机, 没有迟开始的行业

英文有两句话是我和结婚25年的太太时常分享的,“If you want to change your life, just change your mind” “You must hungry for success”

在疫情的极具困难的环境下,我们还是要有一颗改变命运和追求另一项成功的大欲望,所以在18个月的逆境岁月里我们我们创造了奇迹。

在疫情期间,刷手机已经是家常便饭,偶然一次,发现网上卖新鲜臭豆的特别多人询问, 我们脑海瞬间浮现了岳母的秘制叁巴臭豆, 每回吃饭的时候只要有这道菜,我们就会添饭, 但惊讶的是网上搜寻不到有售卖叁巴臭豆的商家,这让我们觉得这将会是一个商机,于是太太就尝试向妈妈讨教了食谱, 再经过改良成独一无二的叁巴臭豆配方,2020519日, 我们卖出了人生第一盒热食叁巴臭豆, 而后也诞生了Reginehojiak 这品牌- Regine(太太名字)+ Ho(妈妈姓/好)+ Jiak ()

叁巴+臭豆本来就是马来西亚人爱吃和代表性的食品, 而且臭豆也富含营养价值, 从开始的网上销售到后来每天超过100盒以上的订单更让我们团队认定这食品的前景和潜能无限。但是当我们遇到第一个瓶颈的时候,我们必须勇于克服,就是我们的食品都是每天现煮, 然后由团队们分工合作去运送,如此下来,市场占有率不能提升。

在后来的3个月,我们推出了第一款速食装叁巴臭豆,配合科技采取急速冷冻和真空技术研发而成, 开始运送西马各州

 

更加由于这个产品的研发, 也让我们发现目前市场上很少有同类的食品, 从而提升了我们继续往前走的坚定意志,我们的目标是让人们在任何时候,即使不是臭豆季节的时候也能很方便的购买到和用最快的速度烹煮到一道美味的叁巴臭豆下饭, 达到 烹煮极简, 美味不减

新产品研发

为了提供更多选择, 我们团队也创意的自主研发生产出多款周边食品已让客人有更多购买选择。

 

顾客回馈

我们的产品也得到很多客人的认同,这也提升了我们信心。

客人留言摘自:https://www.facebook.com/reginehojiak/reviews/?ref=page_internal

运气更好的是我们原来团队里也有出色的穆斯林团队,也马上促使我们能够更快的研发出马来人口味的叁巴臭豆,也定位了专攻穆斯林市场的品牌,市场潜能可以倍数提升,也即将落实申请清真认证, 这也是众筹的其中目的。

生产线

为了迎合生产线的效率,我们也已经引进和投入半自动化生产,其中我们已经拥有两台每2秒可以生产出一粒臭豆包子的机器。

 

成功进驻新加玻

我们的产品也幸运的涉足新加坡这块庞大的市场, 成功入驻新加玻最大超市NTUC REDMART 超过5个直播平台也协助开发市场。

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股权众筹目的及未来目标

由于对产品潜能的评估,我们将未来5年发展瞄准在海外和穆斯林市场,必须落实的几项目标为:

  1. 迁入新的工厂,
  2. 设立新的生产线, 
  3. 申请 Halal, MESTI, HACCP, Buatan Malaysia  等认证
  4. 开展连锁加盟臭豆专卖店
  5. 开启对接代工厂(ODM), 研发罐头叁巴臭豆系列
  6. 开启研发即食叁巴臭豆食品(无需冷冻)
  7. 开启研发周边产品臭豆板面,臭豆茶, 臭豆保健品等等

 

股权众筹资金分配

  1. 50% 建设符合相关认证(Halal, MESTI, HACCP, Buatan Malaysia)的生产 线和引进机器
  2. 20% 引进人才及研发
  3. 15% 品牌营销
  4. 15% 新品研发

 

为何投资我们

企业的成功并非偶然,它是眼光, 能力和坚持的成果, 我们在疫情发生以前本事一家成功小企业,有着很多人向往的事业,但是一场突如其来的疫情把我们的企业暂停。

在这一项新企业里我们还是秉持同样的精神和毅力, 绝对能够再创造另一企业高峰。

我们也希望能够寻找一帮相信我们这个项目和对我们团队的能力有信心的投资者加入和参与,让我们善用这笔资金在最短的时间里达至成功,也使得投资者能够得到最大的回筹率


Website     : https://www.reginehojiak.com/
Facebook  : https://www.facebook.com/reginehojiak
Youtube    : https://www.youtube.com/channel/UC55sxyksYhYIWNILm_YqDBA/featured
Instagram : https://www.instagram.com/reginehojiak/?hl=en
Whatsapp : Contact Us


核心团队 


投资框架协议(Term Sheet


投资配套 Investment Packages


创办人募资简报(Founder's Pitch Deck)

视频参考

 

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Invest
RM2,500
36
Investors

    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary Shares
    • Number of shares: 250
    • Price per share: RM 10.00

    250 x RM 10.00 = RM 2,500

    Additional rewards:

    • Product Voucher worth RM 125

    【Note: Voucher (Terms & Conditions)】

    • Expiry Date: 1 year from the date of issuance.
    • Can be redeem at Reginehojiak Online Store www.reginehojiak.com & offline collaborater only.
Invest
RM5,000
17
Investors

    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary Shares
    • Number of shares: 500
    • Price per share: RM 10.00

    500 x RM 10.00 = RM 5,000

    Additional rewards:

    • Product Voucher worth RM 250

    【Note: Voucher (Terms & Conditions)】

    • Expiry Date: 1 year from the date of issuance.
    • Can be redeem at Reginehojiak Online Store www.reginehojiak.com & offline collaborater only.
Invest
RM10,000
14
Investors

    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary Shares
    • Number of shares: 1,000
    • Price per share: RM 10.00

    1,000 x RM 10.00 = RM 10,000

    Additional rewards:

    • Product Voucher worth RM 500
    • One (1) Lifetime Membership enjoy 10% VIP Discount

    【Note: Voucher (Terms & Conditions)】

    • Expiry Date: 1 year from the date of issuance.
    • Can be redeem at Reginehojiak Online Store www.reginehojiak.com & offline collaborater only.
Invest
RM25,000
3
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    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary Shares
    • Number of shares: 2,500
    • Price per share: RM 10.00

    2,500 x RM 10.00 = RM 25,000

    Additional rewards:

    • Product Voucher worth RM 1,250
    • One (1) Lifetime Membership enjoy 15% VIP Discount

    【Note: Voucher (Terms & Conditions)】

    • Expiry Date: 1 year from the date of issuance.
    • Can be redeem at Reginehojiak Online Store www.reginehojiak.com & offline collaborater only.
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RM50,000
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    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary Shares
    • Number of shares: 5,000
    • Price per share: RM 10.00

    5,000 x RM 10.00 = RM 50,000

    Additional rewards:

    • Product Voucher worth RM 2,500
    • One (1) Lifetime Membership enjoy 20% VIP Discount

    【Note: Voucher (Terms & Conditions)】

    • Expiry Date: 1 year from the date of issuance.
    • Can be redeem at Reginehojiak Online Store www.reginehojiak.com & offline collaborater only.
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Investors

    Early Bird Promotion

    (Pledge before 10th March 2022, 11:59 pm)

    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary Shares
    • Number of shares: 250
    • Price per share: RM 10.00

    250 x RM 10.00 = RM 2,500

    Additional rewards:

    • Product Voucher worth RM 125
    • Early Bird will enjoy additional product voucher worth RM125

    【Note: Voucher (Terms & Conditions)】

    • Expiry Date: 1 year from the date of issuance.
    • Can be redeem at Reginehojiak Online Store www.reginehojiak.com & offline collaborater only.
Invest
RM5,000
9
Investors

    Early Bird Promotion

    (Pledge before 10th March 2022, 11:59 pm)

    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary Shares
    • Number of shares: 500
    • Price per share: RM 10.00

    500 x RM 10.00 = RM 5,000

    Additional rewards:

    • Product Voucher worth RM 250
    • Early Bird will enjoy additional product voucher worth RM250

    【Note: Voucher (Terms & Conditions)】

    • Expiry Date: 1 year from the date of issuance.
    • Can be redeem at Reginehojiak Online Store www.reginehojiak.com & offline collaborater only.
Invest
RM10,000
25
Investors

    Early Bird Promotion

    (Pledge before 10th March 2022, 11:59 pm)

    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary Shares
    • Number of shares: 1,000
    • Price per share: RM 10.00

    1,000 x RM 10.00 = RM 10,000

    Additional rewards:

    • Product Voucher worth RM 500
    • One (1) Lifetime Membership enjoy 10% VIP Discount
    • Early Bird will enjoy additional product voucher worth RM500

    【Note: Voucher (Terms & Conditions)】

    • Expiry Date: 1 year from the date of issuance.
    • Can be redeem at Reginehojiak Online Store www.reginehojiak.com & offline collaborater only.
Invest
RM25,000
5
Investors

    Early Bird Promotion

    (Pledge before 10th March 2022, 11:59 pm)

    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary Shares
    • Number of shares: 2,500
    • Price per share: RM 10.00

    2,500 x RM 10.00 = RM 25,000

    Additional rewards:

    • Product Voucher worth RM 1,250
    • One (1) Lifetime Membership enjoy 15% VIP Discount
    • Early Bird will enjoy additional product voucher worth RM1,250

    【Note: Voucher (Terms & Conditions)】

    • Expiry Date: 1 year from the date of issuance.
    • Can be redeem at Reginehojiak Online Store www.reginehojiak.com & offline collaborater only.
Invest
RM50,000
1
Investors

    Early Bird Promotion

    (Pledge before 10th March 2022, 11:59 pm)

    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary Shares
    • Number of shares: 5,000
    • Price per share: RM 10.00

    5,000 x RM 10.00 = RM 50,000

    Additional rewards:

    • Product Voucher worth RM 2,500
    • One (1) Lifetime Membership enjoy 20% VIP Discount
    • Early Bird will enjoy additional product voucher worth RM2,500

    【Note: Voucher (Terms & Conditions)】

    • Expiry Date: 1 year from the date of issuance.
    • Can be redeem at Reginehojiak Online Store www.reginehojiak.com & offline collaborater only.
Invest
RM286,250
1
Investors

    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary Shares
    • Number of shares: 28,625
    • Price per share: RM 10.00

    28,625 x RM 10.00 = RM 286,250

     

    Additional rewards:  Customized


Disclaimer by Securities Commission

  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
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