MOVE-ON - 新常态运动也要新科技,让MOVE-ON 和你一起 IPO! The Technology You Need for The New Normal, Join MOVE-ON

RM 545,000
Investors 19
Minimum Investment RM 500,000
Funding Goal RM 4,000,000
Funding Period
27/07/2021 - 23/09/2021
Funded Successfully

Gisel United Sdn Bhd


MOVE-ON - The First Malaysian-based Virtual App Event Organiser

MOVE-ON is the first Malaysian-based virtual app event organiser for runners and cyclists. We aim to be the premier virtual race organiser that caters to sports lovers, and for them to participate in races everywhere and anytime. We offer comprehensive solutions from organising events, tracking race performance, to merchandising and brand promotion services. We have been in the market for 3 years since 2018, and we have started organising virtual races even before the pandemic. 

Our goal is to provide a premier virtual competition platform that allows sports enthusiasts to compete anytime, anywhere.

There is huge market potential in this industry. In Malaysia alone, there is an untapped market of 22.8 million audiences. MOVE-ON plans to launch various projects, including e-commerce platforms. The company is currently growing at a multiplier value. We are expanding into other countries in Southeast Asia in the next three years and list an IPO within five years, and reach a market value of RM100 million in 2025.

 

Public Awareness on Health

As society progresses, more people are adapting to a healthy lifestyle. We want to do more than just promoting the idea of health awareness. We want to provide a platform that gets people to “start” and “MOVE-ON”. Typically, in an actual race, participants will have to complete it in one go.

This has been a challenge for busy working adults who have always wanted to complete a marathon event on their wish list. We help them to achieve their goal by breaking down the race into one session or multiple sessions per user preference. Our application can track and accumulate the total distance and time of their running or cycling. Users only need to plan their activity and ensure that they complete the distance required within the time window of the event.

Even better, users can now initiate their racing events with the application. They can invite their friends, co-workers, and family members to join the event with them. MOVE-ON provides services for them to plan and launch private or open virtual race events, and most importantly, ensure a great seamless experience for both organiser and their participants. 

For MOVE-ON, it is not only about users starting the apps and clock in and out of their runs. Many applications in the market have been doing that, and users demand more than that. They need some boost that keeps them motivated. We want to provide them with a thrill of competition. This is where MOVE-ON comes in with a solution – a virtual ‘leader board’ in real-time. Our leader board does not just feature on specific runs, but every single run has a leader board to beat. This gives the users more choices on which run they would like to participate in and conquer the run!

 

MOVE-ON's Solution

The app keeps track of your progress by updating real-time personal race data such as the time and distance completed. This is a real seamless process when you compete virtually using this app. After each event, the results will be updated into the app’s virtual leader board immediately. This creates a competitive and engaging environment for the racers. The ranking system serves as a fuel that motivates them to run with or without support from friends and family who share the same interest.

 

Advantage: A Unique Virtual Event Management Platform in the Market

Hence, what makes us different from other platforms is that we offer a comprehensive solution to both users and event organisers, connecting their businesses to their customers. Our salient features are: 

  • A platform for both cyclist and runner to compete in several events at once, be it recreationally or professionally. 
  • A seamless experience for users as they can browse through the lists of virtual races available, 

        > Share the events with their friends, 

        > Register and make payment, 

        > Track the results of their race. 

  • We also offer an analysis of users’ race to improve their performance for the next event. It has been shown that performance measures are incredibly helpful to users as it is motivating. People want more than just results.

Figure: Market demand vs MOVE-ON's advantages and solutions

 

The Market Potential for Virtual Event Is Huge

During the Movement Control Order (MCO) period under the pandemic, all sports and recreational activities are not allowed except for jogging and non-contact personal sports. Hence, the popularity of non-contact sports such as running, and cycling has risen sharply. Virtual sports have become the new normal in people's lives.

Figure: Doubled their numbers of users in past days

 

We are not talking only about the small-scale event, there are major marathons such as London, Boston, and Tokyo marathon that went virtual for 2020 due to the new normal. There are more organisers like Standard Chartered Bank and OCBC are planning the same for 2021 and years after. Recently, the OCBC Cycle annual event that we held had gained huge success where all 4,700 tickets got snapped up in a short period.

 

The Benefits of Virtual Sports Competitions

The participation rate in virtual sports competitions has increased by more than 100% over the past two years. One of the key benefits of virtual sports competition is that it resolves the concerns that some participants have about traditional competitions.

There are a lot of advantages for races going virtual. The participation rate for a virtual event is higher because participants can be certain that the virtual races will not be postponed or canceled last minute.

Virtual events are also more environmentally friendly as it creates less waste from physical events and no car pollution from traveling from your house to the event place. Busy bees do not have to miss pushing back their checklist of completing a marathon run or cycling event just because they could not afford to schedule long hours to complete a full marathon.

Our events have been a success over the past 3 years. The successes are not only from our public events on running or cycling. We have various organisations from Corporate Companies, NGOs, and Government Agencies approached and engaged us in organising virtual races for them. 

 

Collaboration with Trusty Partners

We have worked with International Islamic University Malaysia (IIUM) where they used the MOVE-ON app platform to organise a virtual run called the “IIUM Twenty Virtual Run and Ride”. We have also worked with numerous corporate companies such as WIPRO Malaysia to organise virtual race events for their employees which aims to keep their employees on the move to stay physically and mentally healthy. 

Another highlight is Vegan Run M0.07 Virtual Run which is one of the first vegan-theme virtual runs held in Malaysia that has to gain huge supports from renowned businessmen, artists, and influencers. A portion of the run revenues was then donated to charity organizations. We wanted to play a part in raising awareness of the benefits of a vegan diet for your health and the environment.

 

Marketing Strategy with A Strong Social Media Portfolio

A good marketing strategy is extremely important to growing our profit and we have our robust marketing strategy. Our companies own three well-known media in Malaysia, namely Running Malaysia Magazine, Cycling Malaysia, and The Entrepreneur Magazine. These strong marketing arms combined with our social media efforts have consistently generated great exposure to our brand nationwide and boost the success of our campaigns.

  • MOVE-ON (FACEBOOK) – 10K Followers
  • Running Malaysia Magazine (Facebook) – 58k Followers
  • Cycling Malaysia Magazine (Facebook) – 142k Followers 
  • The Entrepreneur Magazine (Facebook) – 36 K Followers  

 

MOVE-ON's Target Market, Launching an E-Commerce Platform, Yearning for Diversified Development

Virtual and on-site competitions are the main source of income for MOVE-ON. The target market comes from the general public, government ministries, non-government organizations, business circles, and academics. Secondly, there are advertisements revenue from the corporate companies and the sports brands, and then there are merchandise/peripheral goods.

In terms of revenue, contest registrations accounted for 55%, project fees were 30%, and 15% came from advertising and peripheral products. The MOVE-ON platform also provides users with a large number of exclusive sports-related merchandise. Users can easily purchase limited edition costumes for competitions through the platform.

 

Future Planning, Three-Year Plan

MOVE-ON plans to launch various projects one after another to increase the company's revenue channels, including increasing the number of APP users, cooperating with the government, corporate companies, and education institutions, and increasing virtual and on-site activities to increase profitability. We also plan to launch e-commerce platforms in Cycling Malaysia and Running Malaysia. The goal is to expand into other countries in Southeast Asia within 3 years and to list the IPO within 5 years.

Currently, we have an existing base of over 11,000 registered users in the application and monthly active users of 3,000. We have a strong team in-house that develops and improves on the software, coupled with a dedicated support team that facilitates the technical glitches. We expect that MOVE-ON will grow to 297,000 users at least in the next three years, also we are expecting this market to grow exponentially, especially now that the public is adapting to virtual events and even liking virtual events more than physical events

Figure: Estimated user growth in the next 3 years

 

Figure: Valuation projection of the company in the next 5 years

 

Equity Crowdfunding Target RM4,000,000

To implement the expansion plan, we organize equity crowdfunding to be able to find like-minded investors.

  • The allocation of the funds will be mainly used for Branding, Marketing, and Advertising, which takes up 45% of the fund. This additional fund will help MOVE-ON in our effort to be the largest virtual running and cycling APP in Malaysia.
  • Another 20% of the fund will be allocated to the Research and Development of technology, to progressively update and improve the application for an enhanced user experience. 
  • We will allocate another 20% to team expansion, specifically increase the headcount for Development and Marketing department. 
  • The remaining 15% of the fund will help in the project collaboration fund in which we can increase our involvement with NGOs, Universities, and Government projects to further promote MOVE-ON.

We are very happy to have a first-mover advantage in this market. To expand our business territory, serve more people, and promote healthy lifestyles, we need you. 

We invite you to join this journey of unlimited potential development and become the premier virtual event management platform in Southeast Asia and even the world. You deserve the best!


For further enquiry
Please Contact Us


Website: MOVE-ON
Facebook: facebook.com/moveonrun
Instagram: instagram.com/moveonrun
Whatsapp: Contact Us


Term Sheet & Investment Packages



Core Team

Max Soh Eng Lin
Founder of MOVE-ON
- Application and Web Developer & Digital Marketing Specialist
- Possessed vast experience in Business IT and Digital Marketing
 
GAN SOON KIAT
Co-founder of MOVE-ON
- Strong background in IT and Graphic Design
 
Raymond Ng Jin Teck
Head of Business Development and Expansion
- Mechanical Engineering (Hons in Upper Class) from UNSW Sydney, Australia
 
Lai Wai Chee (YG)
Head of Operation and Planning
- Also as the CMO of The Entrepreneur Malaysia
- Business Consultant of ShangDao Business Academy

Shareholder Structure


Founder's Pitch Deck


For further enquiry
Please Contact Us


 
MOVE-ON: 马来西亚第一家专为跑步者和骑自行车者提供虚拟活动的应用程序
MOVE-ON 是马来西亚第一家专为跑步者和骑自行车者提供虚拟活动的应用程序和平台。通过我们的应用程序,您可以随时随地参与竞赛,轻松掌握自己的进度和在排行榜的成绩。我们的服务包括全方位虚拟和实体活动策划、MOVE-ON 独家周边商品、政府,企业和非政府组织机构的活动策划与伙伴、体育品牌的广告和营销。我们从2018年开始进入市场,到目前已经有3年的时间了,在新冠疫情前我们就已经开始举办各种虚拟运动比赛。我们的目标是提供首屈一指的虚拟比赛的平台,让运动爱好者能随时随地参加比赛。

单单在马来西亚就有2280万个潜在的未开发市场被MOVE-ON穿透,有非常庞大的市场。MOVE-ON计划推出各种项目,包括电子商务平台。目前公司是以倍增价值成长,预计未来3年发展到东南亚其他国家和5年内挂上IPO,并在2025年达到马币1亿市值的公司

 

民众对健康的醒觉

随着社会的进步,人们越来越重视身体和身心的健康。我们要做的不仅是提倡健康的生活方式,更重要的是提供一个平台,让大家一起动起来 。

一般的实体的马拉松比赛,参赛者必须要一次性完成比赛。马拉松的全球平均时间约为4小时多,这对一直想完成马拉松的忙碌工作人士来说是一个挑战。MOVE-ON给了他们参赛卷,让他们可以把比赛分段进行。应用程序会记录他们跑步或骑自行车的总距离。用户只需要好好的计划跑步行程,确保他们在活动时间内完成所需的距离即可

更棒的是,用户现在可以通过MOVE-ON组织自己的竞赛活动。他们可以邀请朋友、同事和家人一起参加活动。同时MOVE-ON的团队可以帮助他们计划私人或公开的虚拟竞赛活动,确保组织者和参与者拥有一个良好体验

然而,虚拟比赛不应该只是启动应用程序和GPS,然后开始随心所欲地跑步。跑步者和骑自行车的人要的不仅仅是这些,他们要的是超越前面的人的推动力或坚持一个步调的毅力,甚至是和一班志同道合的人一起运动的热情
 

MOVE-ON提供的解决方案

一个实时运动排行榜。MOVE-ON通过更新实时的个人比赛数据,例如:完成的时间和距离,来跟踪你的进展。每次活动结束后,用户的跑步或骑自行车结果将被上传到应用程序的排行榜上。这为用户们创造了一个竞争和参与的环境。排行榜使用户们能够直接比较自己在活动中的表现,并以社交功能的形式提高参与度、激励更多人投身于比赛。

 

优势:市场上独一无二的虚拟活动管理平台

这就是我们的特点,我们为用户和活动组织者提供全面的服务方案。

  • 我们为跑步者和骑自行车的人提供了一个平台,使他们能够参加多种比赛,无论是娱乐性的还是专业性的。

  • 我们为用户提供一站式服务体验:-

    • 他们可以浏览现有的虚拟比赛列表与他们的朋友分享活动,

    • 注册竞赛与付款服务;

    • 和记录他们的比赛结果。

  • 我们还提供了分析比赛成绩的功能,以提高他们在下一次竞赛中的表现。

图: 市场需求 vs MOVE-ON的优势和解决方案

 

虚拟活动的市场潜能非常庞大

在疫情下封锁的管制期,除慢跑和非接触式的个人运动外,所有运动和娱乐活动均不允许。尤其在疫情期间,跑步和骑自行车这类不需互相接触的运动人气大量上升。虚拟运动已经成为人们生活中的新常态。

图: MOVE-ON的用户在过去的日子以倍增的数字成长

 

虚拟运动不仅仅只是小型比赛,包括伦敦、波士顿和东京马拉松的大型马拉松赛事在2020年走向了虚拟, 还有许多主办当局,如Standard Chartered Bank 及 OCBC 也正在2021年和之后的几年做同样的计划。不久之前,OCBC 的年度骑车大会也以虚拟方式举办,在短时间内4千700张票就售出!

 

虚拟运动比赛的好处多

其中最重要是可以推广运动。虚拟运动比赛的参与率比前两年上升了超过100%。同时解决了参赛者对传统式比赛有的顾虑。

参赛者不需担心活动会不会临时被推迟或取消,或者必须要到另一个城市去参加比赛。忙碌的打工族更不必因为无法抽出长时间完成马拉松赛而一直无法报名参加比赛。虚拟活动也更环保,它比实体活动产生的废物更少,也没有从家里到活动地点的汽车污染。

这些年来,我们组织了许多跑步和骑自行车的活动,都得到了公众的热烈响应。我们的应用程序也引起了企业公司、非政府组织和政府机构等组织的兴趣,让我们为他们组织虚拟竟赛。

 

合作伙伴的信任

我们有幸与马来西亚国际伊斯兰大学(IIUM)合作。他们使用MOVE-ON平台组织了一个名为 " IIUM Twenty Virtual Run and Ride "的虚拟竞赛, 让IIUM 的员工们和公众人民参与。我们还与许多企业公司合作,如马来西亚WIPRO公司,为他们的员工组织虚拟比赛活动,旨在让他们的员工坚持运动,以保持身体和精神健康。

蔬食协会也找我们举办 VEGAN RUN M0.07 虚拟跑步竞赛,是全马第一个以蔬食为主题的虚拟竞赛。这个项目得到各方面的强大支持,包括AiFM电台和多名大马著名的企业与慈善家,艺人和红人。扣除了成本我们将竞赛收益的全数都捐赠给慈善组织。我们也希望可以帮忙提高人们对蔬食的认识,了解蔬食对健康和环境的好处。

 

营销策略,拥有强大的社交媒体组合

MOVE-ON 的成功靠的不仅仅是全面的应用内功能,我们还有一个强大的营销策略。

MOVE-ON 在马来西亚拥有三家知名媒体平台,既《马来西亚跑步》、《马来西亚自行车》和《企业家》杂志。这些强大的营销武器与我们在社交媒体上的努力互相结合,大大增加了我们品牌在全国的曝光率,扮演着有效的推广角色,同事促进我们推广的活动都成功。

  • MOVE-ON (脸书) – 10,800 关注者

  • Running Malaysia Magazine (脸书) – 58,000 关注者

  • Cycling Malaysia Magazine (脸书) – 142,000 关注者

  • 企业家 (脸书) – 36,000 关注者

 

MOVE-ON 的目标市场,推出电子商务平台,向往多样化发展

办虚拟和实地竞赛活动是MOVE-ON的主要收入来源,目标市场来自大众、政府部⻔、⾮政府组织、企业界和⼤学。其次是来自企业界和体育世界的广告,再来就是商品/周边商品。

在收益方面,竞赛活动报名占了55%,项目收费30%,而15%是来自于广告和周边产品。MOVE-ON的平台也为用户提供了大量与体育有关的独家周边商品。用户可以透过平台很方便的购买到竞赛活动的限量版服装。衬衫系列的质量是一流的,重量轻,透气性好,舒适。有些跑步爱好者透过参加竞赛而进入我们的平台购买MOVE-ON的周边商品。

 

未来规划,3年大计

MOVE-ON计划陆陆续续推出各种项目,增加公司的收入管道,包括提升APP用户量、与政府企业⼤学各方合作、增加虚拟和实地活动、以提升盈利。我们也计划在Cycling Malaysia 和 Running Malaysia 推出电子商务平台。目标是在3年内发展到东南亚其他国家,和5年内挂上IPO。

目前,我们的平台已超过11,000名注册用户,每月有3,000名活跃用户。我们有一个强大的内部团队,负责开发和改进软件,同时还有一个专业的客户服务团队。我们预计未来3年MOVE-ON最少会增长至 297,000用户,市场是以倍增的继续成长,尤其是现在人们正在慢慢适应,甚至有很多更喜欢虚拟活动。

图: 预计公司在未来3年用户的增长

 

图: 公司未来5年估值

 

股权众筹目标金额 RM4,000,000

为实行扩展的计划,我们举办股权众筹以便能够寻找到志同道合的投资者

  • 45%的资金将用于品牌建设、营销和广告推广,加快脚步让MOVE-ON成为马来西亚第一大的虚拟跑步和骑自⾏车的APP。
  • 20% 的资金用于程序技术研发与科技发展,让我们不断提升、更新与更好的用户体验
  • 另20%资金将投资在扩展团队,尤其是增加品牌与营销,各个部门的增加。
  • 最后的15%是项目合作基金,争取与非政府组织,大学与政府部门的项目。

我们很高兴能在这个市场有先行者优势。为了扩大我们的业务版图,为更多人服务,提倡健康的⽣活⽅式,让⼤家⼀起动起来。

我们邀请您加入这个拥有无限潜能发展的旅程,成为东南亚甚至全球首屈一指的虚拟活动管理平台。你值得拥有!


欲知更多详情, 请联系我们


Website: MOVE-ON
Facebook: facebook.com/moveonrun
Instagram: instagram.com/moveonrun
Whatsapp: Contact Us


投资框架协议(Term Sheet)& 投资配套 (Investment Packages)



核心团队(“Core Team”)

MAX SOH ENG LIN

MOVE-ON创办人
- 应用和网络开发及数字营销专家
- 拥有丰富的商务IT和数字营销经验

 

GAN SOON KIAT

MOVE-ON联合创始人
- 拥有良好的信息技术和平面设计背景


RAYMOND NG JIN TECK

MOVE-ON业务发展总监
- 毕业于澳洲的新南威爾斯大學的机械工程系的荣誉学士学位


LAI WAI CHEE (YG)

MOVE-ON运营和规划主管兼顾问
- The Entrepreneur Malaysia杂志担任营销总监CMO
- ShangDao Business Academy商务顾问


股东架构


创办人募资简报(Founder's Pitch Deck)

 


欲知更多详情, 请联系我们


 

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Load More.
Packages
Invest
RM4,000
13
Investors

    Thank you for investing in us! You will also receive this share:

    • Type of share: Redeemable Convertible Preference Share (RCPS)
    • Maturity Period: 4 years
    • Number of share: 25,000
    • Subscription Price per share: RM 0.16

    25,000 x RM0.16 = RM4,000

     

    Additional rewards:

    • 5% Dividen per annum for 4 years.
    • Free Voucher for Virtual Running X 3
    • 10% VIP DIscount on four years for all MOVE-ON products
    • Redeemption price at RM0.16 for each RCPS upon maturity or RCPS will be automated convert into ordinary at 1:1 rate if not redeemed. 
Invest
RM8,000
5
Investors

    Thank you for investing in us! You will also receive this share:

    • Type of share: Redeemable Convertible Preference Share (RCPS)
    • Maturity Period: 4 years
    • Number of share: 50,000
    • Subscription Price per share: RM 0.16

    50,000 x RM0.16 = RM8,000

     

    Additional rewards:

    • 6% Dividen per annum for 4 years.
    • Free Voucher for Virtual Running X 5
    • 15% VIP DIscount on four years for all MOVE-ON products
    • Redeemption price at RM0.16 for each RCPS upon maturity or RCPS will be automated convert into ordinary at 1:1 rate if not redeemed. 
Invest
RM16,000
0
Investors

    Thank you for investing in us! You will also receive this share:

    • Type of share: Redeemable Convertible Preference Share (RCPS)
    • Maturity Period: 4 years
    • Number of share: 100,000
    • Subscription Price per share: RM 0.16

    100,000 x RM0.16 = RM16,000

     

    Additional rewards:

    • 8% Dividen per annum for 4 years.
    • Free Voucher for Virtual Running X 10
    • 15% VIP DIscount on four years for all MOVE-ON products
    • Redeemption price at RM0.16 for each RCPS upon maturity or RCPS will be automated convert into ordinary at 1:1 rate if not redeemed. 
Invest
RM32,000
1
Investors

    Thank you for investing in us! You will also receive this share:

    • Type of share: Redeemable Convertible Preference Share (RCPS)
    • Maturity Period: 4 years
    • Number of share: 200,000
    • Subscription Price per share: RM 0.16

    200,000 x RM0.16 = RM32,000

     

    Additional rewards:

    • 9% Dividen per annum for 4 years.
    • Free Voucher for Virtual Running for One Year
    • 20% VIP DIscount on four years for all MOVE-ON products
    • Redeemption price at RM0.16 for each RCPS upon maturity or RCPS will be automated convert into ordinary at 1:1 rate if not redeemed. 
Invest
RM16,000
8
Investors

    Early Bird Promotion 

    Pledge before 31st July 2021, 11:59 PM

    Thank you for investing in us! You will also receive this share:

    • Type of share: Redeemable Convertible Preference Share (RCPS)
    • Maturity Period: 4 years
    • Number of share: 100,000
    • Subscription Price per share: RM 0.16

    100,000 x RM0.16 = RM16,000

     

    Additional rewards:

    • 8% Dividen per annum for 4 years.
    • Free Voucher for Virtual Running X 10
    • 15% VIP DIscount on four years for all MOVE-ON products
    • Redeemption price at RM0.16 for each RCPS upon maturity or RCPS will be automated convert into ordinary at 1:1 rate if not redeemed. 
    • Early Bird Promotion can enjoy add on 5,000 unit of RCPS
Invest
RM32,000
6
Investors

    Early Bird Promotion 

    Pledge before 31st July 2021, 11:59 PM

    Thank you for investing in us! You will also receive this share:

    • Type of share: Redeemable Convertible Preference Share (RCPS)
    • Maturity Period: 4 years
    • Number of share: 200,000
    • Subscription Price per share: RM 0.16

    200,000 x RM0.16 = RM32,000

     

    Additional rewards:

    • 9% Dividen per annum for 4 years.
    • Free Voucher for Virtual Running for one year
    • 20% VIP DIscount on four years for all MOVE-ON products
    • Redeemption price at RM0.16 for each RCPS upon maturity or RCPS will be automated convert into ordinary at 1:1 rate if not redeemed. 
    • Early Bird Promotion can enjoy add on 20,000 unit of RCPS
Invest
RM101,000
1
Investors

    Thank you for investing in us! You will also receive this share:

    • Type of share: Redeemable Convertible Preference Share (RCPS)
    • Maturity Period: 4 years
    • Number of share: 631,250
    • Subscription Price per share: RM 0.16

    631,250 x RM0.16 = RM101,000

     

    Additional rewards: customized


Disclaimer by Securities Commission

  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
Notification: Not Login.