LWE, your Cross-Border Logistics Experts <br>LWE, 让包裹轻松抵达海外顾客家门口

RM 1,871,000
Investors 88
Minimum Investment RM 500,000
Funding Goal RM 3,000,000
Funding Period
10/02/2020 - 09/04/2020
Funded Successfully

LWE

The rise of cross border ecommerce has directly driven the development of cross-border logistics. Unlike the cross-border logistics for the traditional B2B businesses, ecommerce requires a very different B2C logistics solutions. It is challenging to ship individual parcels to the consumers in different part of the world with minimum shipping cost, and only those who understand the rules of the industry, and with sufficient resources are able to perfect this.

 


My Story 

Becoming an expert in cross-border logistics

 

My name is Ng Chet Chiang. To friends and business associates I am better known as CC Ng.  Ten years ago, I saw the potential of cross-border logistics, and decided to spearhead this with my son Ng Shern Yau. Both of us co-founded Logistics Worldwide Express initially with offices in Hong Kong and Kuala Lumpur (hereinafter referred to as LWE) to focus on the ecommerce industry and assist ecommerce sellers to deliver products to the doorstep of customers located anywhere overseas.

 

 

Currently, I am the Chief Executive Officer of LWE. Being active in the business community, presently I am honoured to be elected as the Deputy President of the Klang Chinese Chambers of Commerce and Industry (KCCCI), as well as the Advisor to the Digital Economy Division of the Associated Chinese Chambers of Commerce and Industries, Malaysia (ACCCIM). I also serve as the Chairman of the Logistics and Transportation Committee in ACCCIM.

 

I have been in the logistics industry close to 40 years and was one of the co-founders of City-Link Express (Johor) Sdn Bhd and City-Link Express Group. Initially, I was responsible for managing the company's financial and information technology functions. Later, I was appointed as the full-time Group Deputy Chief Executive Officer for 10 years. Prior to that, I was also a tax consultant for 20 over years after serving the government for about 8 years. All these have laid a strong foundation for my current career and accumulated rich resources for this career.

 

 

LWE is a technology-driven enterprise. The highlight of our business is how we mastered and developed the IT system that oversees and supports all the cross-border logistics processes.

 

Our Chief Operating Officer, Ng Shern Yau, has a Master’s degree in Information Technology from Monash University in Australia. As a very competent professional in information technology, he had served City-Link for many years and he was a member of the core team that developed its IT system. After the establishment of LWE, he has been responsible for managing the daily operations of the company and leads the team to tailor-make dynamic and agile logistics solutions for ecommerce.

 

After striving for 10 years, LWE has become a pioneer in cross-border logistics in the Asia Pacific region. We have offices in Hong Kong, Shenzhen, Bangkok, Singapore, Manila, Indonesia, Vietnam and other places. We cooperate with nearly 40 logistics companies around the world as well. Our logistics services extend to more than 200 regions worldwide , including China, South Korea, Japan, Taiwan, Australia, India, South Africa, Middle East, Europe, America, etc.

 

Depending on the destination country, our cross-border logistics service is able to achieve a fulfilment within 3-7 working days.

 

 

LWE currently have the capacity of handling more than 80,000 parcels every day.

 

Since the day it has started, LWE has served more than 20 million consumers from different parts of the world.

 

Today, we serve more than 5,000 businesses, and 95% of them are ecommerce sellers. In addition to the cross-border logistics delivery services, warehousing, postal, freight forwarding and other solutions that it provides, LWE can also tailor the services required by customers according to their needs.

 

For ecommerce sellers shipping efficiency – the ability to ship goods promptly at minimum cost – is utmost critical to their success.  In the more than 200 regions around the world, there are different taxes and Customs practices for different goods.  Topping this is the complex Customs Clearance and non-uniform procedures.  All sellers wanting to expand to overseas market need to overcome these hurdles.  Any delay in delivery due to poor logistics management will seriously impact the shopping experience of the customer.

 

After the goods pass the foreign Customs, they need to complete the "last mile" in order for overseas consumers to receive the goods successfully. Should the customers reject the goods, the need to return such shipments will involve even more complicated processes.   

 

LWE is capable of navigating this complex shipping maze to ensure sellers can be successful in overseas markets.   

 


My Project

Cross-border logistics services tailored for e-commerce

 

Delivery lead time ​​is a common concern for ecommerce sellers and buyers, while Customs Clearance is the key to improve this.

 

The range of products sold by ecommerce sellers vary in size, value and Customs category.  All these thousands of shipments need to be properly sorted and classified to meet destination countries’ Customs import clearance requirements in order to facilitate prompt clearance. The ability to identify and isolate prohibited items and  assess shipments values to meet destination country's duty-free threshold are the knowhow that LWE have mastered.

 

We will notify and educate our customer and ecommerce sellers in advance, and prepare them on the Customs clearance requirements for the goods they sell in advance. This also allows us to respond quickly when necessary, to avoid any hiccups.

 

In terms of sorting of goods, we will sort parcels according to their prices, categories and delivery zip code. This effectively improves the efficiency of Customs clearance and last-mile delivery.

 

In addition, LWE's system can also automatically translate and verify the delivery address of the package to meet the needs of Customs and the requirements of back-end of the distribution network in various countries.

 

 

By mastering all these details, we managed to speed up the delivery of the consumer goods.

 

After successful Customs Clearance, the "last mile" of the parcel delivery will begin. We have partners over the world, and the seamless service allows the parcel to reach its destination easily and quickly, in urban and rural areas.

 

 

LWE can also provide reverse logistics for returned goods from ecommerce purchase. We are the designated Reverse Logistics partners for several regional ecommerce platforms. Regardless of the product origins in any part of the world, if the consumer decides to return it, we will handle it.

 

To help ecommerce sellers to send their parcels to consumers in shorter timeframe, LWE provides warehousing services in various countries within our network. We have warehouses in Klang and Subang Jaya. When necessary, foreign ecommerce sellers can choose to ship the goods and stored in our warehouses, after receiving the order the goods will be packed and shipped directly from the warehouse. This will be more efficient in lead time and cheaper in term of total logistic costs.

 

 

In terms of price, lower-priced postal parcels are slower to arrive and the tracking of the delivery process is not efficient or accurate all the time. This does not meet the requirements of most ecommerce sellers.  Although some internationally renowned commercial express companies are able to provide good service and tracking, the shipping cost is generally very high and making the cross-border ecommerce purchases very expensive.

 

While providing a consistent delivery lead time, LWE can offer a delivery charge that is about 60% cheaper than ordinary commercial express delivery. It is undoubtedly the first choice for ecommerce sellers.

 

Ecommerce products can vary in size and weight greatly. We can customise the charging method according to the nature of the goods sold by the seller. If the weight of the product is very light, we will charge at lower weight break instead of the usual 500g weight break.

 

 

Since cross-border logistics generally involves different courier companies at different stages, traditionally this will mean transcribing the shipping details from one Airway Bill (AWB) to another – a process that is prone to errors.  In more serious cases, poor handwriting and lack of familiarity with foreign addresses add to the difficulties in delivery. In addition, each new AWB number will also complicate subsequent tracking inquiries (Tracking).

 

LWE's unique technology PRINSHIP solves this problem easily. Ecommerce sellers simply print a consignment note from the system and paste it onto the parcel. Only one AWB is needed from the start to the end as through APIs our system is fully integrated with all our partners.

 

 

LWE understands the importance of tracking queries to ecommerce sellers and buyers, and much of the research was spent on the Tracking System. The delivery information is updated on timely manner with time difference generally not exceeding half an hour and the content is also very comprehensive.

 

At the same time, we also synchronise with the back-end systems of the global major logistics tracking website partners, which is convenient for users to check the full information of the package.

 

 

As a technology-driven enterprise, IT systems are the blood line of LWE. We have integrated years of deep understanding of cross-border logistics and extensive experience into this cloud system and successfully established connections with other logistics around the world, providing users with better services.

 

The system can analyse all data and AI technology can turn the data into valuable information. Thereby further optimising the efficiency of cross-border logistics.

 

Recently we launched our MXM mobile application for parcel delivery. Through this application, the overall pickup and delivery situation in the field are well monitored. Near-real-time information are fed to the backend system, providing the traffic controllers with timely information in the field.  The use of map and infographics with drill-down functionality enable efficient traffic management and route optimisation of the field staff. 

 

Data collected by MXM are further used for operations and manpower planning. Currently, MXM has been used in Malaysia and Singapore, and will be extended to other regions in the future.

 

LWE is also the first logistics company to partner with Malaysian e-wallet service providers. With MXM, consumers can also enjoy eCOD services. In other words, consumers who choose cash on delivery (COD) can pay with electronic wallets such as Boost, GrabPay, Alipay, Wechat, etc. This is indeed user friendly for the consumers.

 

 

 

It is worth mentioning that all IT systems are self-developed by our own software development team. Whenever there are updates and improvements to be made, we can process it immediately without depending on any third party and that makes our system most up to date and reliable.

 

From the moment that the ecommerce seller ships till the moment that the consumer receives the goods, LWE's professional resources ensure a stable cross-border delivery speed.

 

Ecommerce sellers can sell their goods to any corners of the world, through LWE, it can be completed successfully.

 

In Southeast Asia, LWE is the only logistic company which can achieve this.

 

Since its establishment, LWE has won numerous awards. These include the Sin Chew Business Excellence Award, the SME Platinum Business Award, the Golden Eagle Award, and the Star Outstanding Business Award.

 

 


Why Crowdfunding?
Riding the wave of the uptrend

 

Cross-border logistics is a uptrend industry that has emerged with the rise of ecommerce.

 

Google and Temasek survey reports show that Southeast Asia is one the regions with the fastest ecommerce development rate in the world. The annual growth rate in the next 5 years is expected to be 22% to 49%. Among them, the growth rate of cross-border ecommerce is 40%, which is expected to reach 60 billion US dollars by 2025.

 

The UPS Online Consumer Behaviour Survey released by UPS in 2018 shows that more than half of online consumers in Asia have purchased products online from international retailers. Most of these consumers buy from other Asian countries, and 31% buy from retailers in the United States.

 

The potential of cross-border logistics is self-evident. Ecommerce sellers know that they success hinges largely on cost efficient cross-border logistics.

 

As a large import and export country, China's import and export share has continued to grow. From January to October 2018, the volume of cross-border import ecommerce transactions recorded by Chinese Customs reached RMB 67.18 billion, an increase of 53.7% over the previous year. Every year, at least 5 billion RMB of Taobao products enter Malaysia.
 

 

The demand for cross-border logistics is increasing day by day. As the only cross-border logistics company in Southeast Asia with logistics area spans the entire Asia-Pacific region, LWE also has partner links in Europe and the United States. At the same time, with complete logistics channels and facilities, internal IT technology and a deep understanding of ecommerce, LWE has great competitive advantages in this industry.

 

Next, we will continue to develop more partnerships to make cross-border logistics deeper, wider and larger.

 

Currently, LWE Malaysia has branches in major towns in Peninsular Malaysia as well as Kuching, Sarawak and Kota Kinabalu, Sabah. We have plans to establish more offices to meet the demand for both domestic as well as cross-border logistics. Plans are afoot to create hundreds for service outlets in the next two years by collaborating with convenient stores and grocery stores all over Malaysia.

 

Going public is another plan for LWE in the future.

 

This is an industry with unlimited potential and high entry barrier. For more than 30 years, LWE has kept up with trends, seized opportunities and made full efforts to develop itself. We hereby launch this crowdfunding. I hope that friends who are optimistic about cross-border logistics will join us to jointly promote the development of the industry and share this blue ocean of unlimited business opportunities.

 


Team


Term Sheet


Founder Pitch Deck

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

电子商务的崛起,
直接推动了跨境物流的发展。
与过去B2B所用的跨境物流不同,
电子商务需要的是B2C的物流方案。
要将一个个包裹送到海外顾客的家口并不容易,
只有懂得整个规则且拥有足够资源的人,
才能做好这件事。

 


我的自述
做跨境物流的专家

 

我是黄哲强。十年前,我看见了跨境物流的潜能,并决定在该领域耕耘。于是,我和我的儿子黄晟尧共同创立了“LWE利威物流”(以下简称LWE),聚焦电子商务产业,协助电子商务卖家将产品送到海外客户的家门口。

 


 

目前,我是LWE的首席执行长,也是巴生中华总商会署理会长、马来西亚中华总商会数字经济组顾问,同时也担任物流与运输组主任。
 

我在物流行业30余年,是City-Link快递公司的联合创办人之一。最初,我负责管理公司的财务与信息技术等多个部门;后则全职担任副首席执行长,长达10年。在这之前,我还是一名税务顾问,为政府效力了20余年。这些,都为我如今的事业奠定了良好的基础,积累了丰富的资源。
 


 

LWE是一家科技型企业,贯穿与支撑整个跨境物流程序的IT系统,是我们的一大亮点。
 

首席运营长黄晟尧是澳洲蒙纳士大学(Monash University)的IT硕士,对IT技术非常专业,曾在City-Link服务多年,是开发公司IT系统的核心团队队员。LWE成立后,他负责管理公司的日常运营,并率领团队为电子商务量身定做了一套科学的物流系统。
 

经过 10 年奋斗,LWE已成为亚太区的跨境物流先锋。我们在香港、深圳、曼谷、新加坡、马尼拉、印尼、越南等地设有办事处,并与全球近 40 家物流公司合作,物流版图涵盖全球200多个目的地,包括中国、韩国、日本、台湾、澳洲、印度、南非、中东、欧美等。
 

我们的跨境物流包裹通常只需3 至 7 天,便可抵达海外顾客的手中。
 


 

每一天,LWE 能处理超过8万件的包裹。
 

成立至今,所服务过的海外消费者累计超过2千万名。
 

目前,我们的客户已超过5000家,其中,95%都是电子商务卖家。除了提供跨境物流专线、仓储、邮政、空海运等方案,LWE还可依据客户的需求,为他们量身定制所需的服务。
 

对电子商务卖家而言,最重要的是快速将货品送达海外消费者手上。但是,全球200多个国家和地区,对不同的商品都有不同的税收和海关制度,其中的清关流程和手续也各不相同,是许多卖家拓展海外市场的最大难点。若因掌握不好而延误了客户的收货时间,将严重影响他们购物体验。
 

货品在通过异国海关后,还需要完成“最后一里路”,才能让海外消费者成功收到货品。同时,若存在退换货的需求,又将涉及更复杂的流程。
 

而LWE,能协助电子商务卖家解决以上所有问题。

 


我的项目
为电子商务量身定做的跨境物流服务

 

速度,是电子商务的卖家与买家共同关注的课题;清关,则是其中关键。
 

每个国家的海关法律与流程皆不相同,且电子商务所售卖的产品五花八门,而各国海关对不同商品都有不同的清关要求,这些正是LWE所掌握的Know-How。
 

我们会事先告知我们的客户即电子商务卖家,让他们先掌握海关对自己所售卖商品的清关要求,并事先做好准备,必要时就能迅速回应,避免耗时。
 

在分拣方面,我们会从包裹物品的价格、品类及目的地邮编进行分类,再装入不同的袋或大箱里,这有效提升了通关及最后一里路配送的效率。
 

此外,LWE的系统还能自动翻译及验证包裹的派送地址,以配合各国海关及配送网络后端的需求。
 

 

只有掌握好了这一切细节,才能大大加快消费者收到货品的速度。
 

清关成功后,包裹的“最后一里路”便开始了。我们的合作伙伴遍布世界,无缝衔接的服务,可让包裹轻松迅速的抵达目的地,无论在城市或乡区,都不是问题。
 


若需退货,LWE也能处理得很好。我们是好几家区域性电子商务平台指定的逆向物流(Reverse Logistics)合作伙伴,无论该货品源自世界的哪一个角落,若消费者决定退货,都将交由我们处理。
 

为了协助电子商务卖家更快地将货品发送给消费者,LWE提供了仓储服务。我们在巴生及梳邦再也都设有仓库。必要时,国外的电子商务卖家可选择先存后寄——将货品先存在LWE的仓库,接获订单后即可直接从仓库发货,效率更高,费用也更低廉。
 


 

在价格方面,价格较低的邮政包裹运送速度慢、且无法追踪物流状况,对电子商务卖家而言并不合适;国际知名的商业快递公司效率虽高,但价格高昂,也不符合电子商务的需求。
 

而LWE,能在保障速度的前提下,提供比一般商业快递便宜约60%的价格,无疑是电子商务卖家的首选。
 

电子商务的商品多样,重量也不同。我们会根据卖家所售商品的性质调整收费方式。如果该商品的重量很轻,我们是以每100g为计费单位,而不是一般常用的500g。
 

 

跨境物流因涉及不同的快递公司,需要重复填写托运单(Consignment Note),在抄写时很容易因字迹潦草、抄写错漏等原因造成包裹投递失败。
 

此外,在填写新的托运单时将产生新的运单编号,这让后续的追踪查询(Tracking)也变得复杂。
 

LWE的独特技术PRINSHIP,轻而易举地解决了这个问题。电子商务卖家只需从该系统打印出托运单,贴在包裹上即可。由始至终,只需一张,无需更换。
 


 

LWE深知追踪查询对电子商务卖家与买家的重要性,在追踪查询系统(Tracking System)上也下足了功夫。我们团队的派送信息更新非常及时,时间误差一般不超过半小时,内容也非常完整。
 

同时,我们也与世界各大物流追踪网站伙伴的后端系统同步,方便用户查询包裹的全程信息。
 


 

作为一家科技型企业,IT系统是LWE的一大命脉。我们将多年来对跨境物流的深刻理解与丰富经验融进此云端系统中,并以它成功与全球其他物流建立起了联系,为用户提供更好的服务。
 

系统能为所有的数据进行分析,AI技术能将数据变成有价值的信息,从而进一步优化跨境物流的效率。
 

今年,我们也推出了MXM手机应用程序,一款为包裹派送而设的手机应用程序。通过这个程序,我们能看到包裹的整体派送情况、派送失败率高的地区与时段,并对派送员路线进行优化等。
 

同时,我们会对MXM所收集的数据加以分析,以期进一步提升包裹派送的绩效。目前,MXM已在马来西亚与新加坡等地使用,未来还将推广到其他区域。
 

LWE也是第一家与马来西亚电子钱包服务商合作的物流企业。通过MXM,消费者还能享用eCOD服务。也就是说,选择货到付款的消费者,能以Boost、GrabPay、Alipay, Wechat等电子钱包付款,非常方便。
 


 

值得一提的是,所有IT系统皆由我们的内部团队研发,一旦有更新与改进需求,就能即刻处理,十分可靠。
 

从电子商务卖家发货的那一刻起,直到消费者收到货品为止,LWE的专业资源,确保了稳定的跨境配送速度。
 

对电子商务卖家而言,无论他要将商品卖到世界上的哪一个角落,通过LWE,就能顺利高校的完成。
 

这在东南亚,仅此一家。
 

成立至今,LWE获奖无数。其中包括了星洲企业楷模奖、企业白金奖(SME Platinum Business Award)、金鹰奖(Golden Eagle Award)、星报杰出商业大奖(The Star Outstanding Business Award)等。

 


 


为何发起
大势所在 乘风腾飞

跨境物流,是随着电子商务兴盛而兴起的大势产业。
 

谷歌与淡马锡的调查报告显示,东南亚的电子商务发展速度是世界上最迅速的区域之一,未来5年的年增长率预计在22%至49%。其中,跨境电商的增长率为40%,预计将在2025年达到600亿美金。
 

而UPS在2018年所发布的《网购消费者行为调查》表明,亚洲超过一半的网购消费者从国际零售商那里网购过商品。在这些消费者中,大多数是从亚洲其他国家或地区购买商品,31% 从美国的零售商处购买商品。
 

跨境物流的潜能不言而喻。
 

中国作为进出口大国,其进出口份额一直持续增长着。在2018年1月至10月间,中国海关所记录的跨境进口电商交易量达到了671.8亿人民币,比前一年增加了53.7%。
 

每年,至少有50亿人民币的淘宝产品进到马来西亚。
 

 

跨境物流的需求与日俱增,LWE作为东南亚唯一一家物流版图跨越整个亚太地区的跨境物流企业,在欧美等地都有合作伙伴链接。同时,拥有完整物流通路与设施、内部IT技术,且对电子商务有着深刻理解,优势显而易见。
 

接下来,我们将继续拓展更多的合作伙伴,把跨境物流做深做广、做精做大。
 

目前,LWE在马来西亚的分行遍布西马、砂拉越古晋和沙巴哥打京那巴鲁等城市,我们计划开设分行,并在未来让遍布全马各地的便利店、杂货店等,都成为LWE的服务网点。
 

未来,上市是LWE的另一个计划。
 

这是一个潜力无限,且具有高门槛的行业。布局30余年,LWE紧跟趋势,紧抓机遇,全力发展。特此展开众筹,希望看好跨境物流的朋友们,加入我们的行列,共同助推行业的发展,共享这片商机无限的蓝海。

 


团队


Term Sheet


Founder Pitch Deck

Updates on the project will be shared here.

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    *Shipping credits need to be claimed within 18 months. 

Invest
RM40,000
2
Investors

    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary

    • Number of Share: 4,000

    • Price per share: RM10.00

     

    Additional rewards:

    • 4000 shipping credits for courier service

    *Shipping credits need to be claimed within 18 months. 

Invest
RM75,000
0
Investors

    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary

    • Number of Share: 7,500

    • Price per share: RM10.00

     

    Additional rewards:

    • 7500 shipping credits for courier service

    *Shipping credits need to be claimed within 18 months. 

Invest
RM125,000
0
Investors

    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary

    • Number of Share: 12,500

    • Price per share: RM10.00

     

    Additional rewards:

    • 12,500 shipping credits for courier service

    *Shipping credits need to be claimed within 18 months. 

Invest
RM1,000
1
Investors

    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary

    • Number of Share: 100

    • Price per share: RM10.00    

     

    Additional rewards:

    • 100 shipping credits for courier service

    *Shipping credits need to be claimed within 18 months. 

Invest
RM3,000
10
Investors

    Thank you for investing in us! You will also receive this share:

    • Type of share: Ordinary

    • Number of Share: 300

    • Price per share: RM10.00

     

    Additional rewards:

    • 300 shipping credits for courier service

    *Shipping credits need to be claimed within 18 months. 

     

Invest
RM10,000
66
Investors

    Super Early Bird Deal! 

    Extra 10% = 100 shares

     

    Thank you for investing in us!

    You will also receive this share:

    • Type of share: Ordinary

    • Number of Share: 1100

    • Price per share: RM10.00    

     

    Additional rewards:

    • 1000 shipping credits for courier service

    *Shipping credits need to be claimed within 18 months. 

Invest
RM200,000
1
Investors

    Thank you for investing in us!

    You will also receive this share:

    • Type of share: Ordinary

    • Number of Share: 20000

    • Price per share: RM10.00

     

    Additional rewards : customized

    *Shipping credits need to be claimed within 18 months.

Invest
RM540,000
1
Investors

    Thank you for investing in us!

    You will also receive this share:

    • Type of share: Ordinary

    • Number of Share: 54000

    • Price per share: RM10.00

     

    Additional rewards: customized


Disclaimer by Securities Commission

  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
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