Lekor Bites - Malaysia Modern Viral Snacks Brand | 打造马来西亚全新现代零食品牌

RM 2,096,900
Investors 45
Minimum Investment RM 1,500,000
Funding Goal RM 2,500,000
Funding Period
18/04/2022 - 19/05/2022
Funded Successfully

Lekor Bites Malaysia Sdn Bhd


Reasons to Invest

Why should you invest in us? There are three reasons for it: 

1. High-profit Business Model: In just eight months, the company became profitable and reached sales of nearly RM1 million.

2. Proven Market Demand: The company has received more than 100 five-star reviews, and comment from those repurchasing customer are very high, those that ate our product just cant stop! In addition, has been recommended by 1,000 influencers who agree with the quality of the product and share it with their followers.

3. Large Addressable Market: Over the years, the snack industry has shown steady growth in demand, indicating that more and more people have a need for snacks, which about RM 17.54 Billion in 2026


Project Overview
YOU just CAN'T take your hands off LEKORBITES! Our goal is to be the most representative Malaysian snack, making traditional delicacies a national snack.


 

My Story
To Build A Modern Viral Snack Owned by Malaysian

I'm Jack, the founder of Lekor Bites. Lekor Bites Malaysia Sdn Bhd was established in February 2021 and is now expanding this lekor business all over Malaysia. LekorBites was founded on the popular taste of the local cuisine “keropok lekor”, 100% origins in Terengganu. Our goal is to build a modern viral snack -  “LEKORBITES”.


Our Journey
We want Keropok Lekor to be Everywhere

How did we start our journey? You might or might not guess it right — it was the desire to EAT! I’m sure everyone is no stranger to snacks, is there anyone who can stand the temptation of snacks? Especially when you start taking the first bite, it just keeps coming, no one can stop the crunchiness! 

Nowadays, with the development of the times and the rise of social media, sharing food online has become a daily routine. We can often see a lot of foods from foreign countries which are simply irresistible! There's even a word "food porn" invented for food posts! (Source: Meaning of 'food porn') What's important is that it is almost hassle-free to be able to buy and get to taste all kinds of popular snacks and food from countries around the world, for example, Korean fried rice cake & kimchi, Taiwan mochi, China spicy snack and so on. These snacks that seemed out of reach, can already be purchased at the nearby supermarket. 

But, there is one flavour is missing, and that is the Malaysian flavour!


 

Market Problem & Solution 

So why are Malaysia’s snacks nowhere to be found? That's because it's not as easy as you thought to sell traditional snacks at the supermarket. One of the biggest problems is the deterioration of the taste - the essence of traditional snacks is only maximised when you eat it fresh, or else the food becomes soggy and loses its crunchiness! Another issue is about the ease of carrying. Since traditional snacks are only sold at food stalls and have to be eaten on the spot, it is hard to carry them to other places.

Finally, after 6 times modifications, spending nearly 1 year of time, we successfully developed a method that can prolong the crunchiness and storage time, we are now no longer needed to purchase and eat lekor on the spot, whenever your craving comes, you can eat it as you wish! 

So what exactly is the traditional snack that we chose to revolutionise? The answer is Keropok Lekor, which is our main product, originally and authentically from Terengganu.

Our founder – Jack Teo, believes that as long as we keep close monitor on every step in the production process and keep refining it, Keropok Lekor will become one of the hottest packaged snacks! 

Throughout the development process, we also have found our new direction, which is tapping into Fast Moving Consumer Goods, selling Keropok Lekor to every market, supermarket, even bars and restaurant.

With that being said, no matter where you are, there is no afraid that you cannot have the Keropok Lekor, we want keropok lekor to be everywhere!

 

Our Result 

Upon the launch of the product, we have achieved RM 300,000 in highest sales in a month and have over 100 customers with 5-star reviews.

Also, we have invited many influencers to review and try our products, which resulted in nearly 1,000 influencers promoting our products. 

 

Potential Market 

These days people have certain expectations towards their life, and snacks hold a certain position in our life, hence the demand for snacks will keep increasing. After a hard day of work, it is crucial for one to have emotional release and snacks can be part of that medicine. You can scroll through your phone at home while eating Keropok Lekor, or even order a small serving of Keropok Lekor while at the bar. 

Furthermore, the snacks market in Malaysia is also continuously growing at a CAGR of 7.13% and will reach RM 17.54 Billion in 2026. 


(Source: https://www.statista.com/outlook/cmo/food/confectionery-snacks/snack-food/malaysia)

We have also benchmarked the following markets as our potential markets. 

1. RM 38,799 Million - Confectionery & Snack Market 

2. RM 13,315 Million - Snack Market 

3. RM 921 Million - Savoury Snack Market

(Source:
https://www.statista.com/outlook/cmo/food/confectionery-snacks/malaysia, https://www.statista.com/outlook/cmo/food/confectionery-snacks/snack-food/malaysia
https://www.globaldata.com/malaysias-savory-snacks-market-reach-us240-1m-2024-says-globaldata/)

Financial Projection & Expansion Plan 

Lekor Bites will primarily have three revenue streams: distributors, retail and food truck.

We expect to have revenues of RM 2.78 Million in 2022, RM 6.34 Million in 2023, RM 11.92 Million in 2024, RM 18.33 Million in 2025 and RM 27.34 Million in 2026.

Most Importantly, the revenue is expected to grow tenfold over 5 years!

Also, we have divided our expansion plan into three phases of development. 

The first stage will start supplying 50 retailers and own 6 in-house products. The Second Stage will start supplying 150 retailers and own 12 in-house products. The third stage will start supplying 450 retailers and own 20 in-house products.

 

Our Team 

Our team is a group of entrepreneurs who are passionate and committed to building this up! With our experience in Merchandising, Sales and Customer Experience, we believe that we are more than capable of growing this business in no time! 

Our founder, Jack, graduated from Multimedia University with a major in Banking and Finance. During his secondary school years, he has worked in the snack food industry, gaining experience related to snack food packaging and logistics. 

During his university years, he was involved in organising events for Maxis Melaka, helping Maxis to coordinate events and started coordinating with different companies to get familiar with the organisation of events. 

In 2016, he started to tap into the direct sales and real estate industry, leading thousands of members in helping his corporation to expand internationally. Over the years, he has made over 100 pitches in different countries, including China, Taiwan, Singapore, India, Thailand and Korea. 

In 2020, Jack founded an influencer marketing agency known as Let's Red Asia, which focuses on influencer marketing for different enterprises, helping them promote their products. The company has accumulated over 200 Asia brand and have 6,000 influencer data.

In 2021, Lekorbites was finally established! With a combination of different start-up experiences, Jack successfully brought Lekorbites to profitability in just one year, hitting nearly RM1 million in sales within just 8 months!

 

Competitive Advantage 

Lekorbites will mainly focus on local cuisine to keep the local flavours alive, which is one of our competitive advantages, featuring local cuisine. 

Moreover, we have applied a modern model strategy, including a new packaging strategy and influencer marketing strategy. 

 

Usage of funds 

We are financing for 4 main purposes: branding and marketing, operations, food truck setup and factory setup. It is expected to be utilised in 4-6 months after the financing.

 

Contact Us


Company Website: https://www.lekorbites.com/

Facebook: https://web.facebook.com/lekorbites/?_rdc=1&_rdr

Instagram: https://www.instagram.com/lekorbites/?hl=en

Whatsapp: wa.link/bzlrei


For further enquiry
Contact Us


Term Sheet


Investment Packages


Core Team


Founder's Pitch Deck


For further enquiry
Contact Us


 


投资亮点

为什么要投资我们?有三点是你必须知道的: 

1. 高盈利的生意模式:我们公司在创立8个月内,已经成功达到盈利的规模,并且销 售额达到了近100万令吉。 

2. 已被验证的市场需求:我们公司获得了超过100位顾客的五星好评,并且回购的 评语超高,大家吃了我们的产品都停不下来!另外,也拥有1000位网红认同产品 的质量,并且向他们的跟随者推广我们的产品。 

3. 无限大的潜在市场:多年来,数据显示零食行业的需求在持续增加,意味着越来 越多人对零食有需求,预计在2026年大约有175.4 亿令吉。

 

项目简述

LEKOR BITES 让你停不下手!我们的目标是成为最具有代表性的马来西亚零食,让传统美食也能转变为国民零食。 


 

我的故事

打造属于马来西亚人的全新现代流行零食

我是 Jack, Lekor Bites 的创办人!Lekor Bites Malaysia Sdn Bhd 成立于 2021 年2月,现在正在扩展至全马各地。Lekor Bites 的创造,灵感始于本地美食 “keropok lekor” 的流行口味,100% 来自登嘉楼。我们的目标是打造一款全新现代的流行零食 - “LEKOR BITES”

 

我们的旅程
我们希望 Keropok Lekor 无处不在

到底是什么起始了Lekor Bites的旅程呢?是吃的欲望!想必大家对于零食一定不陌生,有谁 能够忍受零食的诱惑呢?尤其是在你一开始吃了后,就停不下手了,根本无法阻挡那脆口的 滋味,咔哧咔哧!

那么随着时代的发展,社交媒体的兴起,在网上分享美食已经是再平常不过的日常了,经常都 可以看到很多国外的美食,根本无法抵挡!甚至有一个 “food porn” 的词语是为了美食帖子而发明的呢! (资料来源:  'food porn' 的含义)加上现在很多传统的美食都已经不再被地区限制 ,可售卖到各个的超市和商场,甚至到国外的超市,就好比韩国的炒年糕和泡菜,台湾的麻薯 ,中国的辣条等等。这些看似远在天边的零食,已经可以到附近的超市就买到了。 

但是,就缺少了一个味道,那就是属于马来西亚的味道!

 

场的痛点和解决方案 

那为什么就是少了马来西亚传统的零食呢?因为要把传统零食售卖于各个超市,可不是想象 中那么容易。其中口感变质就是最大的因素,传统零食主打就是现买现吃,如果不能在短时间 内把零食吃完,那酥脆的口感就没了。另外,传统零食通常仅出现在路边摊或一些小贩的档口 ,也造成了一个不便,很难携带。

那终于经过了六次的改良,花了将近一年的时间,我们终于成功研发出了一套方法能够长时间 地保持零食的口感,并且延长了储存时间,再也不用现买现吃,只要你食欲来了,随手拿起就 可以吃了!

那我们改良的到底是什么传统零食呢?那就是我们的主打产品—Keropok Lekor,原来自丁加 奴。

我们的创始人-炜杰,相信只要严谨把关每一个生产步骤,将之精致化,Keropok Lekor将也可 以成为一款热门的包装零食。 

在研发的过程中,我们也找到了新方向,那就是将发展到快熟消费品行业(Fast Moving Consumer Goods),把Keropok Lekor售卖至各个商场,超市,甚至酒吧以及餐厅。 

那这样,不管在哪里,就再也不用担心吃不到Keropok Lekor了!我们希望 Keropok Lekor 无处不在!

 

我们的成绩单 

在产品推出后,我们的月销量最高可达RM 300,000,并且拥有超过100位顾客的5星好评。

另外,我们也邀请了不同的网红来试吃我们的产品,为之点评,最终我们获得了将近1,000位 网红力推我们的产品。

潜在市场 

现如今大家对于生活有一定的要求,零食也在生活的一部分占据了一定的位置,因此零食的 需求都一直在增长。每个人在一天的忙碌后,最需要的就是心灵上的疏解,而零食就是其中 解药之一,你可以在家里一边吃着Keropok Lekor,一边滑手机;也可以在酒馆点一份Keropok Lekor,小喝两杯。 

马来西亚的零食市场也在持续地发展中,年复合增长率达到了 7.13%,在2026年将会有 RM 17.54 Billion。

我们也标杆了以下的市场为我们的潜在市场: 

1. RM 38,799 Million —糖食与零食市场 

2. RM13,315 Million —零食市场 

3. RM 921 Million —咸食零食市场

 

财务预测以及未来发展 

Lekor Bites主要会有三大收入来源:经销商,零售以及餐车。

我们预计在2022年拥有RM 2.78 Million的收入;2023年拥有RM 6.34 Million的收入; 2024年拥有RM 11.92 Million的收入;2025年拥有RM 18.33 Million的收入;2026年拥有 RM 27.34 Million的收入。 

预计第一年至第五年的收入将会有十倍的成长!

另外,我们也分为三个发展阶段: 

第一阶段将开始供货给50家零售,并且拥有6款自家产品。 

第二个阶段将开始供货给150家零售,并且拥有12款自家产品。 

第三个阶段将开始供货给450家零售,并且拥有20款自家产品。

 

我们的团队 

我们的团队都是一批充满热情且使命的企业家,致力地要把这款零售打造起来。 

我们的创始人,Jack 毕业于多媒体大学,主修银行和金融业。在中学期间,便已开始接触零食行业,深 度了解零食包装以及输送的营运。 

在大学期间,Jack 便开始担任了马六甲Maxis的活动策划方,帮助Maxis策划活动,开始与不同的企业对接 ,了解活动的营运方式。 

在2016年,开始发展直销以及房产行业,主要以开拓海外市场为主,带领了千人团队往国外路演超过100 场,包括了中国、台湾、新加坡,印尼,泰国和韩国。 

2020年,Jack 创立了一家网红营销公司 Let's Red Asia, 主要发展马来西亚网红营销市场,提供营销服务 给不同的企业,帮助他们推广各自的产品。创立至此,公司已经累积了超过200个亚洲品牌和拥有6,000位 网红的数据。 

2021年, LekorBites就此创立了!在结合了以往不同的创业经历,Jack成功带领 Lekorbites在短短一内就 能盈利,并且销售了将近一百万的业绩!

 

竞争优势 

Lekorbites主要将会主打本地的美食,让本地的风味继续传承下去,这也是我们的竞争 优势之一,以本地美食为特征。 

另外,我们也应用了现代化模式的策略,包括了新款的包装策略以及网红营销策略。

 

融资用途 

我们融资主要有4个用途:品牌与营销,营运,建设餐品卡车和建设工厂。预计会在融资后4-6 个月使用。

 

联络我们


Company Website: https://www.lekorbites.com/

Facebook: https://web.facebook.com/lekorbites/?_rdc=1&_rdr

Instagram: https://www.instagram.com/lekorbites/?hl=en

Whatsapp: wa.link/bzlrei


For further enquiry
Contact Us


投资框架协议(Term Sheet)


投资配套(Investment Packages)


核心团队(Core Team)


创办人募资简报(Founder's Pitch Deck)


For further enquiry
Contact Us


 

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Load More.
Packages
Invest
RM3,900
13
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 

    • Number of shares: 300

    • Subscription Price per share: RM 13.00

    300 x RM 13.00 = RM 3,900.00

    Additional rewards:

    • Lekor Bites Gift Bag - x1 (worth RM 150) 

    • Lekor Bites Website Purchase Discount - 3% discount

Invest
RM14,300
3
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 

    • Number of shares: 1,100

    • Subscription Price per share: RM 13.00

    1,100 x RM 13.00 = RM 14,300.00

    Additional rewards:

    • Lekor Bites Gift Bag - x2 (worth RM 300) 

    • Lekor Bites Website Purchase Discount - 6% discount

Invest
RM49,400
0
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 

    • Number of shares: 3,800

    • Subscription Price per share: RM 13.00

    3,800 x RM 13.00 = RM 49,400.00

    Additional rewards:

    • Lekor Bites Gift Bag - x5 (worth RM 750) 

    • Lekor Bites Website Purchase Discount - 6% discount

    • Lekor Bites Go & Kiosk Licensing Partner - 50% discount

    • Lekor Bites Distributor Partner - 25% Revenue Sharing (12 months)

Invest
RM98,800
0
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 

    • Number of shares: 7,600

    • Subscription Price per share: RM 13.00

    7,600 x RM 13.00 = RM 98,800.00

    Additional rewards:

    • Lekor Bites Gift Bag - x10 (worth RM 1,500) 

    • Lekor Bites Website Purchase Discount - 6% discount

    • Lekor Bites Go & Kiosk Licensing Partner - Free

    • Lekor Bites Distributor Partner - 35% Revenue Sharing (12 months)

Invest
RM249,600
2
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 

    • Number of shares: 19,200

    • Subscription Price per share: RM 13.00

    19,200 x RM 13.00 = RM 249,600.00

    Additional rewards:

    • Lekor Bites Gift Bag - x10 (worth RM 1,500) 

    • Lekor Bites Website Purchase Discount - 6% discount

    • Lekor Bites Go & Kiosk Licensing Partner - Free

    • Lekor Bites Distributor Partner - 45% Revenue Sharing (12 months)

Invest
RM3,900
19
Investors

    Early Bird Promotion

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 

    • Number of shares: 300

    • Subscription Price per share: RM 13.00

    300 x RM 13.00 = RM 3,900.00

    Additional rewards:

    • Lekor Bites Gift Bag - x2 (worth RM 300) 

    • Lekor Bites Website Purchase Discount - 6% discount

    Early Bird Package: Valid until 18 April 2022 11.59pm

Invest
RM14,300
8
Investors

    Early Bird Promotion

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 

    • Number of shares: 1,100

    • Subscription Price per share: RM 13.00

    1,100 x RM 13.00 = RM 14,300.00

    Additional rewards:

    • Lekor Bites Gift Bag - x5 (worth RM 750) 

    • Lekor Bites Website Purchase Discount - 6% discount

    • Lekor Bites Go & Kiosk Licensing Partner - 50% discount

    • Lekor Bites Distributor Partner - 25% Revenue Sharing (12 months)

    Early Bird Package: Valid until 18 April 2022 11.59pm

Invest
RM49,400
3
Investors

    Early Bird Promotion

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 

    • Number of shares: 3,800

    • Subscription Price per share: RM 13.00

    3,800 x RM 13.00 = RM 49,400.00

    Additional rewards:

    • Lekor Bites Gift Bag - x10 (worth RM 1,500) 

    • Lekor Bites Website Purchase Discount - 6% discount

    • Lekor Bites Go & Kiosk Licensing Partner - Free

    • Lekor Bites Distributor Partner - 35% Revenue Sharing (12 months)

    Early Bird Package: Valid until 18 April 2022 11.59pm

Invest
RM98,800
0
Investors

    Early Bird Promotion

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 

    • Number of shares: 7,600

    • Subscription Price per share: RM 13.00

    7,600 x RM 13.00 = RM 98,800.00

    Additional rewards:

    • Lekor Bites Gift Bag - x10 (worth RM 1,500) 

    • Lekor Bites Website Purchase Discount - 6% discount

    • Lekor Bites Go & Kiosk Licensing Partner - Free

    • Lekor Bites Distributor Partner - 45% Revenue Sharing (12 months)

    Early Bird Package: Valid until 18 April 2022 11.59pm

Invest
RM249,600
3
Investors

    Early Bird Promotion

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 

    • Number of shares: 19,200

    • Subscription Price per share: RM 13.00

    19,200 x RM 13.00 = RM 249,600.00

    Additional rewards:

    • Lekor Bites Gift Bag - x10 (worth RM 1,500) 

    • Lekor Bites Website Purchase Discount - 6% discount

    • Lekor Bites Go & Kiosk Licensing Partner - Free

    • Lekor Bites Distributor Partner - 45% Revenue Sharing (Lifetime)

    Early Bird Package: Valid until 18 April 2022 11.59pm

Invest
RM418,600
1
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 

    • Number of shares: 32,200

    • Subscription Price per share: RM 13.00

    32,200 x RM 13.00 = RM 418,600.00

    Additional rewards:Customized


Disclaimer by Securities Commission

  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
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