IRONWOOD: 最后一里路的智能物流革命 REVOLUTIONIZE THE LAST MILE DELIVERY THROUGH DIGITAL TRANSFORMATION

RM 1,274,500
Investors 67
Minimum Investment RM 500,000
Funding Goal RM 2,000,000
Funding Period
22/10/2021 - 17/11/2021
Funded Successfully

IRONWOOD GLOBAL LOGISTICS (M) SDN BHD


" We noticed in the logistics market there is a blue ocean in the red ocean.

Hence, we’ve decided to integrate the first mile and last mile delivery, optimizing time and cost across the supply chain.

By implementing an intelligent logistic platform, we may gather all the resources to form a strong logistic network.

Our mission is to become the leading logistic company in Malaysia through excellent logistic services and solutions."


Our Start-up Story

RM 0 to 1.8 million of revenue within 15 months

IRONWOOD LOGISTICS SOLUTION was established in the year 2019. Now, we have 3 operation hubs located at Batu Pahat (Johor), Puchong (Selangor) and Ipoh (Perak), and a network fleet of more than 100 trucks. The founders, Kevin Gan and Yap Chin Hung had more than 10 years of experience in logistics and system management respectively.  The aim of setting up this company is to provide holistic logistic solutions to enhance sustainability. The company’s mission is to provide a platform for stakeholders by fulfilling customers’ expectations while increasing logistic provider profit at the same time.  

 

My name is Kevin Gan and I have 12 years of experience in the logistics industry. Together with my partner, Yap Chin Hung, we founded Ironwood Logistic Solution in 2019. We would like to share the exciting histories behind the company start up. 

We began our operation in Klang Valley in March 2020. Unfortunately, that was the beginning of Malaysia lockdown e.g., Movement Control Order (MCO) 1.0 due to the unprecedented Covid-19 pandemic. At that point in time, no one could possibly guess the effects and how it could potentially change how we live on a global scale. However, our target remains clear, there’s no point of return as we’ve invested all we have, and the only way out is to make it a success. 

Surprisingly, the development of the company was far beyond our expectations.

Within a short period of 3 months’ time, our sales surged resulting in our warehouse being full of goods and the roller shutters unable to close properly. When we realised that the security guard had to sleep outside of the warehouse, that’s the moment we immediately moved to a larger warehouse to accommodate the business. We also recruited more fleets as part of the expansion. By the end of 2020, the company performance has hit 1.8 million from 0.23 million, a tremendous growth of more than 680% in just 15 months.

 

Due to the immense market change, we have set a vision to become Malaysia's leading logistic company by providing excellent services and solutions to our clients. On top of that, we also set our mission to provide a “Win-Win” solution for Malaysia logistic providers through our platform.

My family runs a courier company in Johor. My father always has a strong entrepreneurial spirit and probably that’s where the genes have rooted deeply within me since I was a kid who doesn’t show much interest in express delivery. Upon graduating, I was working in the financial industry for several years. In the meantime, I also ventured into business mainly in the food and advertising industry. Regrettably, my business wasn’t successful due to lack of experience and capital. I then decided to help my father’s business as he was running short of manpower.

My father owns a medium size courier company. I first started out in his company as a junior employee. As time went by, I realised this industry is one of the vital links in the economy chain and has a significant contribution to the regional economy. I’ve realised the pain points of the logistic industry through the few years of working in the company. Indeed, there is always room for improvement and the industry will continue to prosper soon.

I foresee the opportunity and the idea of starting up a new business kicked in my mind again.

I registered a company back in 2013 with a capital of RM 30,000 hoping to provide solutions to the logistic industry, especially in not being capable of couriering heavy and bulky goods. Nevertheless, I acknowledge that the manpower and resources management is very time consuming. I will not be able to grow my business alone but with help from a new partner.

Thankfully, Yap, who was my university mate, joined the company as my partner. Yap has vast experience in management and system operation which will further strengthen the company backbone. Together, we then established Ironwood Global Logistics in July 2019. Now, we have our operation offices in Puchong (Selangor), Batu Pahat (Johor) and Ipoh (Perak).

Currently, we have more than 100 trucks in our fleet networks and our business covers:

  • B2B90% of the company sale):freight/transporter
  • B2C5% of the company sale last mile delivery for niche market with heavy (>10kg) and bulky shipment
  • Charter Truck5% of the company sale):Chartered freight

 

Market Pain Points vs Our Advantages

Ironwood, A platform providing total solution for logistic industry

The conventional logistic services in the market are mainly based on transporter and courier. Transporter mainly focuses on B2B, where goods are transported in bulk but lack of customer service and tracking systems. While courier companies are focusing on B2C, they have insufficient fleet networks and warehouses for storage. It is difficult for them to deliver large items or in bulk and the cost is high. Therefore, the grey area between B2B and B2C is becoming apparent.  

The biggest advantage of Ironwood is that it combines both the freight/ transporter and last mile delivery service. Therefore, we can complete the last step of delivery of heavy and bulky goods at a much lower cost. Instead of having a comprehensive online tracking system, we customized one to one customer service regardless of B2B or B2C, allowing clients to track their item in real time.  In other words, we are a transporter that provides courier standard service at a cheaper cost.

This is the blue ocean that we noticed in the red ocean of the logistic industry.

Human resource management has always been a big challenge for the industry as it relies on manpower. The next issue will be empty running for the returning trucks. According to transport4u website, statistics have shown that the empty running rate for return journey of the local freight trucks could be as high as 77% (Source: https://www.transport4u.my/pertukaran-penghantaran-barang.html). Therefore, we are inspired to create a platform that enables a flawless integration of resources, especially cooperating with small logistic companies. This integration benefited all logistics providers such as higher efficiency, higher sales, more environment friendly and building a stronger fleet network. These will then resolve the manpower issue while increasing the service quality when everyone is treating the platform as their own business.

 

Trends in Logistics Industry 

A promising prospect in the logistic industry

Due to the Movement Control Order (MCO) implemented by the government, the B2C demand surged exponentially due to the increasing online purchasing trend. Our business model fits very well in this as we are reaping the benefits of the change in consumer buying trend e.g., online shopping. When the MCO is lifted, the B2B demand will increase too as the purchasing rate in physical stores increases.

In the long run, e-commerce has brought a huge business opportunity to the logistics industry. Looking at the regional market, the population of Southeast Asia will continue to grow and the logistics market will inevitably be increasing over time. The prospects are even more optimistic as our government has a plan to make Malaysia into an ASEAN hub.

 

Why Equity Crowdfunding? 

Integrate resources to create a “win-win” economic model

  • Expansion of Operation Base

We planned to expand our business by setting up three more branches in Johor Bahru, Penang, and the east coast of peninsula Malaysia to further improve the logistic networks in West Malaysia. At the same time, we will expand the existing warehouses and provide warehousing services to facilitate customers to store their goods and speed up the logistics processes.

  • IT Development and Digital Marketing

Through the development of AI platforms and expansion of the fleet networks, the load carrying limits are increased. As front liners to engage in customer service, automated customer service will be provided for convenience purposes. Further escalation of customer service will be a one-to-one customer service attendant for a seamless interaction with customers with regards to their needs.

  • Increase Brand Awareness

Our services can resolve the pain point of the logistic industry and most importantly at a very competitive price point. We hope to further increase our brand awareness through equity crowdfunding.

 

 

 

Why must invest in Ironwood

The best timing to become leader in logistic industry in Malaysia

  • We are currently the leader of the niche market

We target the "last mile" market with delivery of more than 10kg items and in bulk to meet our client’s requirements. Nowadays, many importers and manufacturers tend to deliver the goods directly to customers after a brief connection through the Internet. Therefore, the demand for integrated freight and home delivery services will become more than ever. We are one of the very few companies in the market that provide such services.

  • Recognize the concept of sharing and win-win

Through the integrated resources, we could help small logistic companies to reduce the empty running rate, and we also implemented the "asset-light strategy", without having to spend excessively on the fleet and manpower. This will provide more room manoeuvre when having to deal with business emergencies. In addition to profit sharing with investors, we will also include our partners such as drivers and executive level employees for a win-win situation.

Huge Potential Growth and Profit-Making

As we're relatively new in the industry, we still have a huge room for growth. In the future, we are also considering venturing into other types of services, such as warehousing, oversea shipping, etc., to completes the one-stop service platform.

As an entrepreneur, I believed in the spirit of teamwork and togetherness to achieve victories, and Yap has been a strong believer of "be courageous and constantly adapt to changes”. This is the best moment for the logistics industry. We decided to seize the opportunity and use the strength of the team to provide excellent services and solutions for logistic industry in Malaysia

I sincerely invite you to come onboard with us and be part of the future leader in the last mile delivery market.


For Further Enquiry 

Please Contact Us


Website: http://www.ironwoodgloballogistics.com/

Facebook: https://www.facebook.com/ironwoodgloballogistics/


Term Sheet


Investment Package


Core Team

 


For Further Enquiry 

Please Contact Us


Founder Pitch Deck

 


“我们在物流业的红海中看见蓝海;

以结合货运和宅配的混合模式配送;

并藉由设立共享经济的科技平台;

媒合资源,组建强大的车队网络;

落实智能物流系统;

成为最后一里路的领航者!”


创业故事

15个月,从0180万的业绩

Ironwood是成立于2019年的物流公司,目前在柔佛巴株巴辖、雪兰莪蒲种和霹雳怡保都设有营运据点,并拥有超过100辆的车队网络。创办人Kevin Gan 和 Yap Chin Hung各别在物流和系统管理拥有超过10年经验,发现市场存在大件物品和大流量最后一里路配送的缺口,因此结合货运和宅配的新模式,为市场带来低成本、高效益的服务。Ironwood的使命,是创设共享经济的科技平台,整合市场资源,并与中小型物流业者合作,为大马物流链所有业者提供共赢方案

 

我是 Kevin,在物流业已有12年经验。Ironwood是我和伙伴Yap2019年创立的物流公司。初创时期,有一段刺激又振奋的经历。

那是20203月,我们雪隆区的据点刚投入运作,就遇到MCO1.O。当时,没有人知道这个疫情会如何改变世界。我们也不知道。但因为已投入所有,只能边走边打算。

没想到之后的发展大大出乎我们的意料。

短短3个月,业务激增,货品堆满了仓库,仓库闸门一度拉不下,管理员必须睡在仓库外守着!我们马上搬迁到更大的单位、招揽更多车队。2020年结束时,公司仅成立15个月,业绩就从23万增加到了180万马币,成长超过680%

 

我们看到了市场巨大的变化和潜能。因此,我们设下愿景,要成为大马中小型企业的主要物流供应商;也立下使命,要为大马物流链所有业者提供共赢方案。

 

我其实来自快递世家,父亲在柔佛经营快递公司。虽然小时候对快递没太大兴趣,但父亲的创业精神和基因,却早就深植在我的血液里。大学毕业后,我在金融界打过几年工,也试过创业卖小吃、做广告,但最终因缺乏经验和资金,而选择了结束营业。正巧父亲公司缺人手,我便回去帮忙。

父亲的公司规模不大,我从基层做起,几年后竟渐渐有了兴趣。我发现,这个行业是经济链上至关重要的一环,对区域经济有显著贡献。那几年深入基层的经验,也让我了解到物流业的缺口和痛点——这表示这行还有很大发展空间,绝对有前景保证。

我看到了机遇,创业的想法再次蠢蠢欲动。

2013年,我用3万元资金注册了一家公司,针对快递无法承接的大件和大流量配送市场,开始物流业务。然而,这行的人力物力管理非常耗时。几年下来,我意识到我需要合作伙伴,才能突破瓶颈、扩展业务。

我于是找来大学同学Yap,他对管理和系统经营有丰富的经验。我们在20197月成立了 Ironwood Global Logistics,并陆续在柔佛巴株巴辖、雪兰莪蒲种和霹雳怡保设立了营运据点。

目前,我们的车队网络已经超过100辆,业务涵盖:

  • B2B(占业务90%):大件货品、大流量货运
  • B2C(占业务5%  :最后一里路配送,主要针对超过10公斤的大件物品
  • 包车(占业务5%):包车货运

 

市场缺口 vs 竞争优势

Ironwood,结合货运和宅配的混合体

市场上的物流以货运 (transporter) 和快递 (courier) 为大宗。货运主要为B2B,承载大物品,但需要大流量,且缺乏客服和追踪系统;而快递公司则为B2C,由于没有相应的车队和仓储条件,难以配送大件或大流量货品,费用也很昂贵。这是B2BB2C之间的灰色地带,而且越来越大。

Ironwood 最大的优势,就是结合了货运和宅配的优势,成为两者的混合体。我们以快速、宅配到府的模式强化货运服务,因此能以较低廉的费用,完成大件物品以及大流量的最后一里路配送。此外,我们也设有完善的追踪服务。除了电子追踪系统,我们也建立了自己的人工客服团队,不管B2BB2C,都提供一对一客服,让客户端即时追踪物品。换言之,我们是有快递水准的Transporter,为市场提供了较低成本,但高效益的服务。

这就是我们在红海中看到的蓝海。

此外,物流业仰赖人工,人力资源管理向来是业界很大的挑战。再来就是空车的问题。根据transport4u网站的数据,本地的货运车回程的空车率高达77% (Source: https://www.transport4u.my/pertukaran-penghantaran-barang.html)。因此,我们希望创设科技平台整合市场资源,尤其是与小型物流业者合作。这样一来不仅能帮他们提高接单率,更符合效益、更环保,我们也能组建强大的车队网络。由于车队每个人都等于经营自己生意,服务水平反而会提高,这就解决了人力和服务品质的问题。

物流业趋势

宅配激增,前景乐观

短期而言,以我们的混合体经营方式,不管疫情如何发展,我们都会受惠——封城时,网络购买率增加,B2C需求就会增加;开放时,实体店购买率增加,B2B的需求则会增加。

长期而言,爆发中的电子商务为物流业带来了巨大商机。放眼区域市场,东南亚人口将会持续增长,物流市场也必然会随之增加,加上我国有计划把马来西亚打造成东盟枢纽,因此前景是非常乐观的。

 

为何要股权众筹?

以科技整合资源,创造共享共赢的经济模式:

  • 拓展营运据点

我们计划在新山、槟城和东海岸再设立3个据点,完善西马物流网络;同时也会把现有据点的仓库扩大,增设仓储服务,方便客户把货品寄存在这里,加速物流过程。

  •  IT开发和数码营销 

通过开发共享经济的科技平台,壮大车队网络、提升承载率,同时开发电子客服系统作为前线,让人工客服专注于提供更优质的咨询。

  • 增加市场能见度

我们的服务能填补市场缺口,价格也非常具竞争力,希望借由股权众筹在市场上打开知名度,增加引流。

为何要投资Ironwood

在物流业最好的时代,成为最后一里路的领航者, 我们是利基市场(niche market)的领先者。

我们主要针对超过10公斤、大流量的最后一里路市场。而今,很多进口商和生产商已倾向通过网络对接客户,再把货品直接宅配到府。因此,综合货运和宅配服务的需求会越来越高,而我们是市场上极少数提供这类服务的公司。

 

认同共享和共赢的理念

通过资源整合,我们可以帮助小型物流业者减少空车率,而我们也可以做到轻资产,不必把资金花在车队和人手,进而更有余裕应对突发状况。得到的盈利,除了回馈投资者,我们也会和派送伙伴和主管级员工共享,达到共赢局面。

公司还有很大的成长和盈利空间

作为初创公司,我们还有很大成长空间。未来,我们也还可以开拓其他服务种类,比如仓储、海运等,达到一条龙服务。

作为创业者,我向来秉持着相信团队,共享共赢的精神,而Yap也一直在落实与时并进,勇于改变的信念。这是物流业最好的时期,我们决定抓紧机遇,以团队的力量,创造一个资源共享、互惠共赢的物流大时代。

 

诚挚邀请你一起同行,成为这最后一里路的领航者。


欲知更多详情

请联系我们


Website: http://www.ironwoodgloballogistics.com/

Facebook: https://www.facebook.com/ironwoodgloballogistics/


Term Sheet


投资配套


核心团队


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Founder Pitch Deck

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Disclaimer by Securities Commission

  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
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