Fuciphagus is one of the first Malaysian bird’s nest exporters to be approved by China

I am Moh Chee Hong, Director, and CEO of Fuciphagus Agritech Sdn Bhd.

I founded Fuciphagus in 2006, focusing on both retail and swiftlet farming, and in 2011, we transformed into a bird’s nest cleaning plant. During that same year, we were actively preparing to apply for the required qualifications to export to China. After much effort, Fuciphagus finally became one of the first Malaysian bird’s nest exporters to be approved by China in 2014.

Fuciphagus launched a public fundraising campaign to gain brand awareness, raise funds and expand its customer base, and pass on the heritage of the thousand-year-old bird’s nest culture and educate the public on the correct nutritional value of bird’s nest for safe consumption. In the long run, we are actively promoting the bird’s nest industry to research more scientific clinical studies and proofs to further categorize bird’s nest products as a nourishment category and a pharmaceutical category.

Patented 3D Biotic Materials Nano Processing Technology in US and China

Some people may not be very familiar with Fuciphagus. Our business is not limited to bird’s nest cleaning plants. Unlike our peers and competitors, we have invested the most in technological research such as Enzymatic Cleaning, Product Traceability Application System, Bird’s Nest Authentication Systems, Non-Destructive NO2 Testing Kits and various related technologies.

Application of the new automated processing technologies have completely revolutionized the traditional edible bird’s nest processing industry.

• Firstly, the automated processing technology can achieve higher yields, lower costs and better scalability.
• Secondly, the technology enable standardization of raw materials, which make a better quality standardized edible bird’s nest products.

In conclusion, we have developed an automated production system using biotechnology to achieve stable, consistent, and reproducible production of freshly bird’s nests, with longer streaks, no black spots, no tiny feathers, and 100% safe for consumption. All these can be readily presented in the test results, which we consider as an essential requirement. Still, unfortunately not all bird’s nest manufacturers or brands can achieve this standard.

At present, we mainly supply to B2B markets for export and our in-house brands in China —Yan Yu Jia Ren and Yan Wo Wang, freshly brewed bird’s nest, which is mainly for the Malaysian online market. We are looking forward to exporting some of our products to Singapore, Taiwan, Japan, and Korea in November this year. Besides, we also provide OEM service for other brands of ready-to-eat bird’s nests.

We are pleased to announce that our technical invention was patented in the US and China during August and September last year. Hence, we have to use our existing technology to rapidly increase and capture more than 50% of the market share through various promotion and marketing channels, converting the previously invested resources into profitability.

The ultimate goal is to classify bird’s nest registered as a health supplements and pharmaceutical product

Fuciphagus’ vision is to become a world-class supplier of bird’s nests with advanced technology and scientific proof within 5 years. Also, having the mission to revolutionize tradition and embrace new technology so that everyone can enjoy great nutritious bird’s nest with peace of mind.

Traditionally, bird’s nest products are classified merely as food products. Still, we are committed to applying modern science to explore bird’s nest’s nutritional value and promote the healthiest way to consume bird’s nest based on scientific findings.

The only way to show consumers the actual value of a bird’s nest is to obtain certification and recognition of its nutritional value. At the same time, it will lead the whole industry and market to a healthy, professional, and scientific path.

For example, the sialic acid content in a bird’s nest has been scientifically proven beneficial to the neutrophilic and immune systems. It may have anti-disease effects on Alzheimer’s and Parkinson’s disease. Therefore, our goal is to upgrade our bird’s nest products and have them registered under health supplements products.

Concurrent Marketing and Efficacy Certification to Enhance Product Credibility

There are many bird’s nest products worldwide, including Malaysia, which only have product verification but not efficacy certification. Efficacy certification is a difficult, costly, and time-consuming process; for instance, the most fundamental process is to standardize the raw materials.

Since Fuciphagus has mastered this technology, standardization is not a problem, which is crucial in our ability to do simultaneous marketing and clinical trials for efficacy certification. As long as the crowdfunding is successful, Fuciphagus’ clinical trial with a local university research team could begin work in the fourth quarter of this year.

At the same time, we will continue to work on developing our bird’s nest product range, segmenting the product categories, and pushing for a larger market, such as the elderly, pregnant women and children, etc. This includes integrating bird’s nests with other health products to increase its efficacy and value.

China’s bird’s nest market is up to RMB 30 billion
Malaysia’s bird’s nest exports have 23 times potential growth

Most importantly, once our bird’s nest is certified and classified as a health supplement product, we can advance from a bird’s nest market of over RM50 million per year in Malaysia to a health supplement market of over RM3.1 billion.

The market for bird’s nests is undoubtedly not limited to the country’s RM10 million market. According to the Chinese Academy of Inspection and Quarantine in the “Bird’s Nest Traceability Report 2020,” China’s import of bird’s nests from Malaysia grew from 3.09 tons in 2014 to 69.7 tons in 2020, a growth rate of 2,155% in just 6 years.

According to the data reported by the Intelligence Research Group in General Administration of Customs P.R.China, the Chinese bird’s nest market is growing at a CAGR of more than 30%, with an overall market size of about RMB 30 billion in 2019.

As for e-commerce, the sales of Tmall’s bird’s nest category will be approximately RMB 4.45 billion in 2020, representing a growth rate of 39% compared to the sales of RMB 3.19 billion in 2019, while bird’s nest will account for a maximum of 31.44% of tonic products in 2020.

China is undoubtedly the world’s largest consumer of bird’s nests, with four major consumer needs: pregnant women, health, gifts, and delicacies. With the rapid rise of the younger generation dedicated to “anti-aging,” bird’s nest has become a popular choice for young and old alike. Given China’s second and third child policy launch, it is expected that the market for bird’s nests will continue to expand.

Fuciphagus is ready to develop sales and distribution channels on a large scale by taking advantage of all favorable factors and combining its strengths and competitive advantages. In 2020, we had successfully opened up the Malaysian and Chinese markets with “Yan Wo Wang” and “Yan Yu Jia Ren” and succeeded in exporting the raw materials to China to cater to the local B2B and B2C markets. Hence the reason why we can boldly forecast to reach our performance target of RM65 million by 2025.

Our assurance stems from the advantages of a well-established technological production system and as a legitimate exporter, producing in-house formulated bird’s nest products and a comprehensive sales system in China. Moreover, using automated machines to reduce costs means that we can increase production at least twice as much as we would have done with the same amount of labor, further increasing profitability.

Promoting the proper information of bird’s nest nutrition and value
Promote a revolutionary breakthrough in the Malaysian bird’s nest industry

We hope to raise funds through the MyStartr crowdfunding platform with a target of RM1 million. The proportion of funds allocated is 40% for exploring new markets, developing new customers, and consumer knowledge dissemination efforts. Another 30% will be used to upgrade our existing facilities to increase production capacity to meet local and China market demand, while the remaining 30% will be used to cover the cost of registration fees for health supplement products.

Fuciphagus has evolved from a bird’s nest processing factory to an R&D, production, and sales company and is now Malaysia’s official one-stop bird’s nest exporter, wholesaler, and retailer. We will not just stop at producing and marketing our products, but we hope that Malaysia’s bird’s nest will become a world-class standard, which makes us the most sought-after bird’s nest exporter in the world.

To achieve this vision, we must enhance the quality of the bird’s nest and certify its health value!

In the journey towards this vision, we sincerely invite more Malaysians to join us to showcase the charm of the Malaysian bird’s nest to the world!

Fuciphagus Website: http://www.fuciphagus.com/
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