EZON Website: https://laelifestyle.ezongroup.com/en

EZON Website: https://ezondangabay.com/

Facebook: https://m.facebook.com/EZONDangaBay

Instagram: https://www.instagram.com/ezonlaelifestyle/?hl=en

Why should you invest in EZON?
As a healthtech company, EZON understands the needs of the market and the mode of enterprise development while mastering the latest technology. The following are the three main reasons to invest in EZON: 

1. Leading Health Technology: EZON has mastered 15 health technologies with international patents, including the world's first Light Activated Energy (LAE) technology, which enables EZON to provide top-notch health care services. 

2. A Complete Health Tourism Center: EZON has a comprehensive health tourism center, allowing tourists to obtain leisure and entertainment while maintaining health. In line with the rapidly rising demand for health tourism, EZON will become the first choice for health tourism.

3. Experienced core team: EZON has top-notch experts in the healthtech and business industry. Therefore, we have the ability and confidence to use innovative marketing models to develop health enterprises in Malaysia rapidly. 

Project Overview
EZON BERHAD is a healthtech company with biotechnology, Nanotechnology, and the world's first LAE technology. It aims to use health technology to solve the pain points of human health at the root cause, uses global resources and marketing innovation to promote healthy life with new technologies and enhances human health. 

EZON plans to bring cutting-edge health technology to everyone by establishing the EZON Healthtech Lifestyle Center and adopting the health care and beauty care series of biological, Nano and LAE technology products. Through EZON's Healthcare Lifestyle center, health care will be integrated with leisure and entertainment so that consumers can get intensive health care while resting and releasing stress, making health care and wellness a part of everyone's life and travel. 
 

EZON's unique LAE technology are the results from collaborations of 26 researchers with 35 years of research and development and 5 years of clinical trials and has obtained 15 international patents. It is a scientifically certified and safe, cutting-edge new technology. 

EZON is now looking for investors who share the ideology to lead health technology and promote healthy life in Malaysia, to participate in this business that benefits the public. Through crowdfunding, EZON plans to open a 26,912-square-foot large-scale flagship store in Malaysia, including an LAE Healthtech Lifestyle center covering multiple services, creating Malaysia's most advanced health tourism center.

About the Founder
Since the founder, Mr Ikaxa Tan established the healthtech business EZON in 2019, he has won numerous awards and become a leading figure in the industry in just 4 years. 

The awards he has won in the health industry include the Taiwan Public Welfare Golden Award and the Asia-Pacific Region International Honesty Enterprise Kris Award. He is also ranked in the top ten of the highest achievement awards in Malaysia, making him a prominent figure agreed by the industry. 

Before founding EZON, Mr Ikaxa Tan was engaged in wedding photography. Although the business was running smoothly, and he did not think of venturing into the business industry, Mr Ikaxa decided to set foot on a new healthtech journey as he saw the unlimited potential of the health industry for public welfare after understanding the breakthrough in healthtech from Prof. House Chen. 

Mr Ikaxa Tan sees a business as a life, and the purpose of life is to create value. He believes that a company must possess a noble value beyond material pursuits in order to develop steadfastly and avoid getting lost on the path forward.

Therefore, when he founded EZON, he also set the mission of "Protecting life and health &
Creating a safe world" so that his company could firmly grow in developing public welfare undertakings.

The Story of EZON
Ezon’s starting point begins with a perspective on new technologies that can help people. Technology creates miracles, and the vision of EZON is to develop and become a miracle that benefits all human beings.

Prof House Chen's breakthrough in LAE technology made Mr Ikaxa Tan see the possibility of helping the public and saving people from critical moments. At the same time, Mr Ikaxa Tan was also persuaded by Prof House Chen's determination to develop health technology and decided to start a plan for himself that could help others, so he came up with the idea of starting a company.

Therefore, Mr Ikaxa Tan, Prof House Chen and the other two founders, Ms Poh Yin Foo and Mr Noel Chia, started discussing how to use this health technology to promote this business that benefits the public.

The discussion dinner turned into a discussion lasting three days and three nights. All four founders found enthusiasm in the healthtech industry and agreed that the public would favour the practicality of LAE technology. 

Mr Ikaxa believes that by relying on the health value of EZON’s technology products and the noble value pursuit of the enterprise itself, EZON will be able to flourish and help more people with technology.

Potential to Develop
With the increasing advancement of global health, physical health and wellness have become a global concern, and the market and value of healthtech have also proliferated. Under the current intensively fast-paced life, most people are in a sub-health state, so a travel mode that can break through traditional tourism and allow consumers to receive top-notch healthcare services will become one of the first choices of the public.

According to market analysis, health tourism is developing rapidly. As early as 2017, the total market value of health tourism reached 639 billion US dollars, growing at an annual growth rate of 6.5% to 7.5%. In 2022, the market for wellness tourism has hit a projected 919 billion US Dollar.

According to a survey by the Global Wellness Institute, the total spending of domestic health tourists is 178% higher than that of ordinary domestic tourists. Statistics show that the average domestic tourism consumption is 200 US dollars. In comparison, domestic secondary health travel consumption has reached 600 US dollars, and domestic primary health tourism consumption has even reached 800 US dollars, which shows that people's consumption ability and desire for health-related travelling is enormous.

Through the vast consumer market of health tourism, EZON will create the latest health and wellness positioning through five aspects and bring the best health travel services to the general public. These five aspects include healthcare, wellness, fitness, healthy food and lifestyle so that all consumers can significantly improve from fitness prevention, lifestyle and diet conditioning to medical diseases.

EZON will use various patented health technologies and exclusive LAE technology to open up the Malaysian and Southeast Asian markets, making health tourism more popular and making EZON the first choice for health travellers.
 

Core Team Members
In addition to the award-winning Mr Ikaxa Tan (Malaysian), EZON is led by a group of experts. All of them are experienced in their respective industry. 

Professor House Chen (Taiwanese) is a retired professor at the National Taiwan University of Science and Technology, specialising in energy and spa technology, and has participated in advanced academic research in China, Japan, Taiwan, Germany and other countries. Prof. Chen is currently serving as the chief technology officer of EZON and the leader of their international scientific R&D and experimental development. 

As the chief branding officer of EZON, Mr Noel Chia (Malaysian) has 25 years of experience in branding and marketing and specialises in e-commerce and event organising. He had cooperated with renowned listed companies, famous international schools and world-famous amusement parks.

As the chief product officer, Ms Poh Yin Foo (Malaysian) is a senior expert with decades of experience in the health product industry, having connections with major manufacturers and retailers. At EZON, she uses her expertise in product development, quality control, marketing and customer service to maintain the company's top value and customer-oriented spirit.

Under the leadership of top healthtech talents and business experts, EZON is confident that health tourism will develop rapidly and become a tourism service that benefits Malaysians. It will also become the first choice for health tourism eventually.

Funding Goals, Utilisation & Time Frame

The target amount of this crowdfunding round is RM5 million, and the overall utilisation period is 3-24 months. EZON will mainly allocate the amount raised to three parts: renovation & equipment purchase, human resources, advertising and marketing.

First, since EZON plans to vigorously develop the flagship store of the Healthtech Lifestyle center in Malaysia and build the Danga Bay LAE center, renovation and equipment purchase will be the primary capital allocation. EZON will use 50% of the funds to open and optimise the equipment and venue of the health tourism center within three months to ensure that the health services are the most complete and advanced. 

Secondly, a company is only an excellent fit to aim further when all the services and internal operations run smoothly. Therefore, EZON will allocate 36% of its funds raised to human resources for 12 months to ensure that the company can run smoothly under the large-scale development.

Finally, EZON will also invest 14% of the funds in advertising and marketing for a period of 24 months so that more people will know the importance of EZON and health tourism and ensure that the popularity of the health tourism center under EZON can be expanded.

With the funds raised this time, EZON can move towards the goal quickly and become the preferred health tourism destination for Malaysians.

Term Sheet

Investment Package

Return on Invesment (ROI) & Exit Plan

After receiving the crowdfunding funds, EZON is expected to expand quickly within 5 years, increase the company's value and achieve 10 times ROI. It will also apply for listing later and continue to increase the value of EZON more rapidly so that all investors can obtain massive benefits.

Contact Us

Lastly, EZON invites all investors to promote the development of health enterprises and the health tourism industry by joining us and developing EZON’s Healthtech Lifestyle Center into the first choice of domestic health tourism. Investors who are interested, please contact us! 

Pitch Deck