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Tons of great products and ideas are being born everyday, but they are rarely to be seen in Malaysia. We strongly believe that choosing high quality goods for daily use is the first step to a sustainable lifestyle. 

 

--- Here at Storming Gravity, our vision is to bring smartly-designed, durable and long-lasting products into everyone’s daily life. 

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My Entrepreneurial Story

 

I am Tey Qi Jie (Clyde), the founder of Storming Gravity. After graduating from HK PolyU Business School, I started my career in the logistic industry, and fortunately, to be rotated through 4 cities (Hong Kong, ShangHai, Singapore, ShenZhen) with my job in the logistic company, I discovered this golden opportunity that I could not pass up, which is the empty gap of innovative and creative products sub-industry in Malaysian market. This sub-industry has been quite established in the other cities. I then decided to quit the job and started a company to fill in the gap I saw in the market. I started to learn website development and digital marketing skills on my own. With my past experience in international logistics, I created www.storminggravity.com.

 

 

Storming Gravity, founded in 2015, strives to be at the forefront of the consumer goods market in Malaysia. We bring in the latest electronic gadgets, innovative everyday products as well as modern home decors that differentiate us from the others in the market. Practicality, functionality and quality, the three core standards that we seek for in each of our products, are never compromised while we introduce these original products into Malaysia. Besides, we understand that customer service is a vital factor that contributes to building customer loyalty. In order to better accommodate our customer needs, we adopt a hybrid sales model, offering both brick and mortar as well as online stores. Every day, our team aims to create value for our customers at every touchpoint, from pre-sale to post-sale.

 

Storming Gravity’s Business Model

Inspired by Kickstarter and Indiegogo, crowdfunding platforms from the U.S where people find innovative ideas and products before they hit the mainstream; we have adopted a similar pre-order campaign for our newly-launched products since our inception in 2015. The good reputation of our company that has been built on a strong foundation over the years has continuously proven to be one of the critical factors for the success of this operating model, which yields a competitive advantage over our competitors/potential newcomers.

 

The benefits of having a pre-order campaign include but not limited to:

• Making a better procurement plan and achieving an optimal inventory level
• Maintaining a healthy cash flow with the deposits/advance payment received from customers
•  Effective and efficient business model allows us sufficient time sourcing for new products as well as to focus on providing exceptional services to customers

 

 

Our Core Competence: Exceptional Customer Service

Today, with the ease of creating an online store, there are more frauds than there have ever been in the e-commerce’s world, for example, the authenticity of goods, the quality of the products and the possibility of getting counterfeit goods. Not only do frauds cost monetary/financial loss, but more importantly the wasted time and effort.

 

Hence, trustworthiness plays an essential role in an online-shopping world. Over the past few years, after having thousands of conversations with our customers, we found that there is an increasing number of customers looking for a trustable business over the lowest price available. Therefore, instead of joining in a price war to gain market share, we attract customers by providing extra value, because we believe that a community of loyal customers is essentially the main drive for a successful and sustainable business. This is the main reason for our persistence on creating a trustworthy platform and providing excellent customer services as our core value.

 

 

 

TIC Travel Bottle: Our Second Rapid Growth Since The Inception

 

One of our hottest selling products, Tic Travel Bottle helped Storming Gravity to gain awareness in the local market. Many of our customers got to know our existence through this product, and in the end, they became our loyal customers. We managed to acquire the sole distributorship of this product and by using viral marketing, we sold more than 1,000 units in a month! We achieved a RM 200,000 sales in a month, only for this product, that was back in 2017.

 

 

5 years of growth, from 1 product to about 1,000 products, today, we have more than 15,000 subscribers in our newsletter list and 65,000 monthly website visitors. Coupled with our market experience and data analysis skills, we strive to discover the latest products and to become the first introducer in the local market, which adds points to our uniqueness among all e-commerce platforms. Our market experience and accumulation of data over these years allow us to predict the trend in our industry more precisely, eventually, we have become a “Sourcing Expert”.

 

 

Where We are Now

The e-commerce sector has boomed since the pandemic and the change of market environment has become the thrust of our growth. We have achieved 75% growth compared to the previous year. This is the 5th year on our journey and we have learned by trial and error along the way, but that experience has proven to be the foundation of the success we have today. However, we are growing a little slower than our expectations, which is due to the lack of capital. With the capital injection, we expect to achieve 2.7 millions of revenue by the end of FY2021, and we are very confident that we are ready to push on to a new level - achieve a 10 million sales target by 2024.

 

 

 

Our Next Step

 

We target to raise Rm1,500,000 with equity crowdfunding, in which the funding will be allocated in the key areas below:

 

• Enhance the online shopping experience
  We are going to revamp our website with the latest UI/UX design based on the feedback that we collected from customers. A modernly designed webpage not only can increase conversion rate, it can also attract more potential brand designers from overseas to work with us.

 

• A second experience store
  It is undeniable that e-commerce has brought its advantages, however, some consumers may still prefer the tangible touch, especially when they consider the item as of high value. We plan to expand to Penang or JB where we see potential high demand in our products. The new store will act as a one-stop shop, where we provide a complete range of services from pre- to post-purchase/sale.

 

• Improve marketing strategy
  With the capital injection, we are confident to improve our marketing strategy to its full potential. We are going to create more original content (introduction, user experience etc) to attract more visitors to our website. We also plan to increase 40% of our advertising budget by increasing our social media exposure and setting up pop-up stores.

 

• Expand the Team
  The raised fund will be useful for expanding our team, such as web-page developers, marketing experts, content creators etc because only the right team/people can drive the company to success.

 

• Operational Upgrade
  Increased working capital provides us procurement flexibility and enables us to fully benefit from economies of scale. Besides, with greater bargaining power, we also aim to achieve a higher gross profit by eliminating the middleman. Furthermore, we target to achieve “24-hour delivery” within a certain radius from our service point for ready-stock items.

 

 

The change of customer behaviour, in our favourable way, has put our company at a competitive position. A comprehensive expansion plan has been carefully crafted, with details including both short-term and long-term targets, to ensure each dollar raised is spent wisely. We have no doubt that this funding will bring us the exact resources we need to achieve the 10 million sales target in 2024. We look forward to a successful journey with you.

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STORMING GRAVITY Website:
https://www.storminggravity.com

STORMING GRAVITY FB:
https://www.facebook.com/storminggravity

STORMING GRAVITY IG:
https://www.instagram.com/storminggravity

STORMING GRAVITY WhatsApp: Contact Us

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Term Sheet

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Core Team

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Founders' Pitch Deck