3 Reasons to Invest

Why should you invest in MOVON? Here are three key reasons why:

1. Super strong core team with 10 Years experience in subscription leasing,  achieved remarkable success, amassing RM1 billion in sales.
2. Subscription leasing platform with 70,000 active users, and its revenue reached 23 Million in 2022.
3. By 2027, estimate amassing more than 100,000 users and extending footprint with 100 branches.

 

 

Project Overview

At MOVON, we're pioneering a revolutionary path in subscription and rental-based services, all centred around two primary domains: baby products and smart locks.

 

Our mission is simple but impactful: to offer affordable, sustainable lifestyles, underpinned by value, innovation, and quality.

In our journey, we've reached key milestones, boasting over 21,900 customers across the spectrum, from smart lock adopters to loving parents who trust MOVON for their baby's needs.

 

Our portfolio spans an array of baby products, supported by our distinctive rental model that ensures quality without compromising affordability.

 

 

Why should you invest in MOVON?

Promising Growth:

Investing in MOVON means participating in a company with an exceptional potential growth trajectory.

By 2027, we estimate amassing more than 100,000 users and extending our footprint with 100 branches.

 

This dynamic expansion showcases our potential to become a major player in the subscription and rental-based services sector.

 

 

Attractive Returns:

Investors in MOVON can look forward to an enticing return on their investment. Over the next five years, a steady return of 25% to 35% is expected in the form of a dividend.

 

Furthermore, after SUBPLACE (Abletech Solutions Sdn Bhd. parent of MOVON) goes public, the potential for capital gains is substantial, reaching up to an impressive 147%.

These prospects make investing in MOVON a promising avenue for profitable returns.

 

 

Proven Track Record:

With a decade of experience in subscription leasing, MOVON's core team has previously achieved remarkable success, amassing RM1 billion in sales.

Drawing from this extensive history of achievement and, more recently, three years of consistent growth in Gross Merchandise Value (GMV) and Customer Lifetime Value (LTV), we solidify our position as market creators.

 

This history of success illustrates our capability to execute and thrive in the market, offering an added layer of confidence and reliability to your investment choice in MOVON.

 

 

The Story of MOVON

We embarked on our journey for 2 years now since 2021, subsequently, we were founded by the team behind Subplace, an influential Asian subscription and leasing platform.

 

Our vision was clear: to alleviate the anxieties of new parents by offering a rental service for maternal and infant products like strollers and more.

 

We understand the importance of the first few years of a child's life.

As parents ourselves, we comprehend the desire to provide the best without breaking the bank.

 

However, we also recognized the burden of ownership – those costly strollers, car seats, and other equipment that quickly become redundant.

So, MOVON was born, driven by the belief that parenthood should be practical, affordable, and sustainable.

 

With MOVON, parents can access top-quality equipment without the hefty price tag, all through an efficient rental plan.

It's a practical, budget-friendly, and eco-conscious approach that allows families to focus on the joys of parenting without the clutter and waste.

 

Our entrepreneurial journey is all about simplifying parenthood, making it more affordable, and ultimately, enhancing the experience for families.

Potential to Develop

MOVON's journey in the mother and baby product industry is marked by a distinctive blend of innovation and leadership.

 

Our Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis not only highlights the challenges we face but, more importantly, underscores the immense potential we possess to shape the future of our industry.

 

By leveraging our strengths and capitalizing on the opportunities at hand, MOVON is poised to chart a path of unparalleled growth and development.

 

 

1. Pioneering the Leasing Revolution:

MOVON's unique leasing model is our crowning jewel.

As the first to introduce this model to the mother and baby product industry, we've not only demonstrated our innovative spirit but have also set a precedent for others to follow.

 

This strength positions us as thought leaders, allowing us to drive the narrative and shape the industry's future.

 

Our leadership in this domain is a testament to our potential to continually evolve and redefine industry standards.

 

2. Expanding Market Presence Through Opportunity:

While our initial challenge was establishing a strong market presence, the opportunity presented by the leasing model in the mother and baby product sector offers a clear path forward.

 

As the industry's undisputed leader in leasing, MOVON has the chance to further solidify our position.

 

By continuing to champion this underexplored domain, we can not only enhance our market presence but also inspire other brands to consider the benefits of leasing, thereby expanding the overall market.

 

 

3. Adapting to Change with Agility:

In the face of potential regulatory changes, MOVON's readiness to adapt is a significant strength.

 

Our proactive approach ensures that we remain not just compliant but also ahead of the curve.

 

This adaptability, combined with our innovative leasing model, ensures that we can navigate any challenges that come our way, turning potential threats into opportunities for growth and development.

In conclusion, MOVON's potential to develop is vast.

By harnessing our unique strengths and capitalizing on the opportunities that lie ahead, we are set to redefine the mother and baby product industry.

 

Our journey has only just begun, and the road ahead promises exciting milestones and achievements.

 

 

5 Year Roadmap

Over the next five years, MOVON has an ambitious roadmap for growth.

Here are the key milestones MOVON wishes to achieve from 2023 to 2027:

2023 - A pivotal year for MOVON, where we lay the foundation for a promising future.

Our primary goal this year is to expand our subscriber base, aiming to reach 15 brand stores by December 2023 and welcoming 8,000 new customers. 

 

Additionally, our upcoming product lineup, including a rental contract for baby gear, baby gear cleaning service, and Fast-Moving Consumer Goods (FMCG) distribution, showcases our commitment to delivering convenience and excellence to our customers.

 

2024 - Building on the successes of the previous year, 2024 is dedicated to further expansion and growth.

We're setting our sights on establishing 35 brand stores by December 2024, accommodating an additional 11,000 new customers. 

 

2025 - As we progress into 2025, our expansion efforts continue. By December 2025, our goal is to have 55 brand stores and an impressive 22,000 new customers.

 

Our subscription model's affordability remains key, ensuring that every parent can access high-quality products for their children without compromise.

 

Furthermore, we are making strides in our quest to simplify access to premium and trustworthy growing solutions, facilitating an elevated quality of life for families.

2026 - 2026 is a year of substantial growth for MOVON. We aim to establish 75 brand stores by December 2026, attracting 34,000 new customers.

 

Our commitment to providing professional support for maintenance, cleaning, repair, and protection services remains unwavering.

 

Through MOVON, families can enjoy not only quality products but also top-notch service to enhance their daily lives.

 

2027 - The pinnacle year, 2027 marks a remarkable achievement.

Our ambition is to have 100 brand stores by December 2027, with an additional 36,000 new customers joining the MOVON family.

 

Our mission to make high-quality products accessible to all is in full swing.

 

About the Key Persons

 

KC Hoe - Founder

With a distinguished career spanning 16 years in the rental and subscription business, KC Hoe is the visionary founder behind MOVON. Armed with a Bachelor of Business Administration, he has honed his expertise in this field. 

 

This remarkable growth underscores KC Hoe's ability to not just meet industry standards but to consistently exceed them. 

 

 

WH Mak - CEO

As the CEO of MOVON, WH Mak is a strategic leader with 14 years of experience in the home appliances rental model. His expertise in creating sustainable revenue streams is evident in MOVON's success.

 

Particularly impressive is his skill in managing large teams within the Sales Organization, which played a key role in achieving remarkable results.

​​Under his guidance, the business witnessed substantial growth, elevating it from RM800,000 in revenue in 2014 to an astonishing RM1 billion in 2020.

 

That's six consecutive years of record-breaking revenues, highlighting WH Mak's ability to drive consistent success.

 

With his wealth of knowledge and proven track record, WH Mak plays a pivotal role in MOVON's journey to deliver top-quality home appliance rental services.

 

 

JY Tay - COO

JY Tay, the COO of MOVON, brings a unique blend of technical and business acumen. With 14 years of experience in the rental and subscription business model, he has a deep understanding of this industry.

 

Beyond that, his experience in Enterprise Resource Planning (ERP) systems and Fintech development is noteworthy. 

 

JY Tay has led and developed IT systems capable of handling more than 1.2 million transactions monthly – totalling over 120 million transactions.

 

In addition, his more than 8 years of experience in risk management and collection have been instrumental in MOVON's financial strategies.

 

Notably, he's worked closely with VISA, driving recurring payment methods in the Malaysian market. His ability to bridge tech and business makes him a crucial asset to MOVON's growth and efficiency.

 

 

 

Fund Goals, Utilisation & Time Frame

Fund Utilisation

The fund utilisation plan at MOVON reflects our strategic vision for growth and enhancement.

 

A substantial 66% of the funds will be dedicated to working capital, ensuring the smooth daily operation of essential functions, including product selection, product purchase, customer service, and risk assessment.

 

An additional 22% is earmarked for expanding our network of brand stores, providing greater accessibility.

 

The remaining 12% will be invested in marketing initiatives, enhancing our market presence and customer engagement.

 

These allocations are designed to optimise MOVON's journey towards making high-quality products accessible to all. All the funds are expected to be utilised within 12 months. 

 

 

Term Sheet

 

 

 

 

Investment Package

 

 

 

Return on Investment (ROI) & Exit Plan

 

MOVON's ROI and Exit Plan is designed to provide the best returns to our investors. We're gearing up for an Initial Public Offering (IPO) in 2026.

 

If the market capitalization at the time of the IPO reaches 600 million, our investors stand to gain a potential capital gain of 147%. But that's not all; we're also planning to offer dividends, with a projected return of 25%-35%.

 

This means your total ROI could reach an impressive 172%. MOVON is all about delivering value to our investors, and our exit plan is set to reflect this commitment.

 

 

Contact Us

You can reach us at MOVON Sdn Bhd by contacting us at

+60 10-868 0925 or via email at [email protected].

 

We are always available to address your inquiries and provide assistance.