Why should you Invest？

1. The estimated EV/EBITDA multiple is around 4.2 times, with an anticipated annual return on investment of 19%.
2. The Premium package features high-quality ingredients and a unique menu, catering to the modern trend of "eating better" that resonates with people today.
3. The inclusion of a healthy and convenient vegetarian menu is designed to captivate the increasingly expanding customer base of vegetarians.
4. By acquiring Halal certification, the project aims to tap into the lucrative market of providing meals for Muslims.
5. Over the next five years, we plan to expand into the southern Malaysian market and establish a central kitchen in the southern region, thereby expanding the meal package services to Singapore.

Project Description

In the aftermath of the COVID-19 pandemic, the culture of ordering meals and opting for meal packages has gradually become ingrained in people's habits. Moreover, people's expectations regarding the quality of food have soared to new heights.

As the old saying goes, "Food is the essence of life." In Malaysia, a gastronomic paradise, individuals not only prioritize the healthiness and deliciousness of their meals but also seek convenience and efficiency as indispensable factors amidst societal progress.

Hence, meeting customer demands by providing high-quality meal packages has become of utmost importance, especially in the face of mounting challenges for dual-income families and time-constrained professionals who lack the luxury of preparing their own meals. The primary goal of Lizz’s Kitchen is to establish itself as the preeminent national brand in the meal package market, ensuring that people can relish the taste of home, even in far-flung lands.

In the aftermath of the COVID-19 pandemic, there has been a noticeable shift in people's eating habits, with a particular emphasis on health-conscious choices among the younger generation. The culture of ordering meals and opting for meal packages has become deeply ingrained, driven by a growing awareness of the importance of maintaining a healthy lifestyle. As the pace of the world continues to accelerate, convenience has become a key consideration for individuals seeking to balance their busy lives.

However, Malaysians, known for their love of food, still crave options that are not only affordable and convenient but also delicious and nutritious. This is where Lizz's Kitchen comes in, catering to the demands of health-conscious individuals who desire meals that are both tasty and wholesome. By prioritizing affordability, taste, and health, Lizz's Kitchen aims to establish itself as the go-to brand in the meal package market, enabling people from all walks of life to savour the flavors of home, even when far away or with a busy schedule.

About The Founder

A dream of mine has always been to create heartwarming meals that not only satisfy hunger but also nourish the soul. Hello everyone, I'm Lizz Lee, the founder of Lizz's Kitchen, and also a radio DJ.

As a versatile media personality, I bring a wealth of experience in hosting, singing, and the DJ industry. However, my passion for cooking has always held a special place in my heart. In my daily life, I thoroughly enjoy getting hands-on in the kitchen, and during the period of the Movement Control Order (MCO), I shared pictures of my homemade meals online. The response was overwhelming, with many people expressing their love and eager desire to taste LIZZ's signature dishes.

Motivated by this incredible support, I started small and gradually developed a successful business model, accumulating a dedicated customer base that has sustained the home-made meal package service for an impressive two years.

With a professional chef diploma and a bachelor's degree in business from university, I am constantly working on developing new recipes and experimenting with unique flavors. I highly value and cherish the feedbacks from my customers, striving to meet their every need. My aspiration is to promote healthy home-cooked meals throughout every corner of Malaysia and even expand into the international market.

About the Business Start-ups

In August 2020, Lizz's Kitchen was established. Initially, we accepted food orders and operated a home-based food delivery service. As demand grew, we moved to a dedicated unit to serve as our culinary base. With the expansion of our operations, we began hiring more staff and introduced meal package services.

Our main goal has always been to provide everyone with a convenient and hassle-free way to enjoy healthy and delicious food while minimizing the time and effort spent on cooking.

In August 2022, we proudly opened the doors of our Lizz's Kitchen physical store in Petaling Jaya, allowing customers to dine in and savour our culinary delights. Moreover, this year in 2023, we ventured into ChinaPress Building in Bangsar  and established a cafeteria there, aiming to provide nearby customers with affordable, nutritious, and mouthwatering meals.

At present, our most popular meal package service offers a daily variety of one vegetable dish, one meat dish, and one tofu or egg dish.What makes us unique from other meal delivery services is the variety of home-made dishes we provide each day and between days. Our customers are always pleasantly surprised by the delightful surprises that awaits them every time they open their meal boxes. In addition to that, we also offer business lunch boxes, providing exquisite meals for events such as meetings, conferences, seminars, and more.

Our vision is to become a go-to provider of high-quality meal packages in the Klang Valley area, while still capturing the essence of homemade flavors. We strive to offer a heartwarming meal to urban professionals and their family. In addition to our family dining services, we also cater to the needs of businesses and events, providing exceptional catering services.

Development Potential

According to Statista report forecasts, the consumer market revenue for meal delivery in Malaysia is projected to reach $213.4 million in 2023. It is anticipated that the revenue will experience a compound annual growth rate of 4.14% from 2023 to 2027, resulting in a projected market volumn of $251 million by 2027. (Source from: Statista as of 10th Sep 2023)

Since its inception, Lizz's Kitchen has been in operation for a total of three years. Currently, we have one store and one cafeteria located in the Klang Valley. Moving forward, we have plans to expand into high demand meal package markets in areas such as Johor Bahru and Singapore. We are proud to have a strong base of loyal customers, accounting for 13% of our total customer base. Many of these customers have been ordering meals from us since our establishment and continue to do so. We anticipate an annual return on investment of 19.0% making it an enticing opportunity.

Therefore, as part of our five-year plan from this year until 2028, we aim to introduce a new line of vegetarian meal packages and are actively pursuing Halal certification to target both the Malay and vegetarian markets. We also envision having our own organic vegetable garden and a range of homemade condiment packets. Our expansion strategy includes entering the market in Southern Malaysia and eventually extending our meal package services to Singapore.

Core Management Team

Financial Objectives & Use of Funds

With three years of operation under our belt, we have established close relationships with numerous industry partners. To achieve our future objectives, we have decided to raise funds through the MyStartr crowdfunding platform. Our target amount is 2 million Malaysian Ringgit (MYR), and the funds will be allocated as follows:

• 25% for Central Kitchen Operations (expected completion within 6-9 months)
• 25% for Hiring Talents  (expected completion within 12 months)
• 20% for Research & Sauce Development ( expected completion within 12 -18 months)
• 20% for Marketing and Promotion Funds (expected completion within 12 months)
• 10% for Software and Order Management Systems (expected completion within 18 months)

Term Sheet

Investment Packges

At Lizz's Kitchen, we cook each meal with genuine care and prioritize your health. Investing in us means investing in the well-being of every customer. We believe that everyone has the right to enjoy delicious and nutritious food. In this fast-paced and high-pressure society, while you concentrate on your work, we focus on providing meals. Entrust us with your three daily meals, and we will ensure you experience the taste of "home."

Lizz's Kitchen stands at the forefront of a culinary revolution, where every meal is crafted with unwavering dedication and a relentless commitment to customer well-being. By investing in us, you are not only supporting a thriving business but also championing the health and satisfaction of every individual we serve. In a world that never stops moving, we understand the demands placed upon professionals like yourself. That's why we take it upon ourselves to alleviate the burden of meal preparation, allowing you to focus wholeheartedly on your work. With Lizz's Kitchen as your trusted partner, you can entrust us with the responsibility of providing you with three daily meals that redefine the concept of "home." Together, let's redefine convenience, taste, and well-being, setting new standards in the culinary landscape.

Pitch Deck