Lizz's Kitchen - Creating Malaysia's Top Catering Home-Cooked Meals Service | 创建马来西亚顶级家常菜餐饮服务


Glizz Ventures Sdn Bhd
Business &
Investment Summary
Glizz Ventures Sdn Bhd
Food & Beverage
202201022415 (1468112M)
Ordinary Shares
Vouchers & VIP Discount
Lee Lai See (Lizz)
0126085088
Why should you Invest?
- The estimated EV/EBITDA multiple is around 4.2 times, with an anticipated annual return on investment of 19%.
- The Premium package features high-quality ingredients and a unique menu, catering to the modern trend of "eating better" that resonates with people today.
- The inclusion of a healthy and convenient vegetarian menu is designed to captivate the increasingly expanding customer base of vegetarians.
- By acquiring Halal certification, the project aims to tap into the lucrative market of providing meals for Muslims.
- Over the next five years, we plan to expand into the southern Malaysian market and establish a central kitchen in the southern region, thereby expanding the meal package services to Singapore.
Project Description
In the aftermath of the COVID-19 pandemic, the culture of ordering meals and opting for meal packages has gradually become ingrained in people's habits. Moreover, people's expectations regarding the quality of food have soared to new heights.
As the old saying goes, "Food is the essence of life." In Malaysia, a gastronomic paradise, individuals not only prioritize the healthiness and deliciousness of their meals but also seek convenience and efficiency as indispensable factors amidst societal progress.
Hence, meeting customer demands by providing high-quality meal packages has become of utmost importance, especially in the face of mounting challenges for dual-income families and time-constrained professionals who lack the luxury of preparing their own meals. The primary goal of Lizz’s Kitchen is to establish itself as the preeminent national brand in the meal package market, ensuring that people can relish the taste of home, even in far-flung lands.
In the aftermath of the COVID-19 pandemic, there has been a noticeable shift in people's eating habits, with a particular emphasis on health-conscious choices among the younger generation. The culture of ordering meals and opting for meal packages has become deeply ingrained, driven by a growing awareness of the importance of maintaining a healthy lifestyle. As the pace of the world continues to accelerate, convenience has become a key consideration for individuals seeking to balance their busy lives.
However, Malaysians, known for their love of food, still crave options that are not only affordable and convenient but also delicious and nutritious. This is where Lizz's Kitchen comes in, catering to the demands of health-conscious individuals who desire meals that are both tasty and wholesome. By prioritizing affordability, taste, and health, Lizz's Kitchen aims to establish itself as the go-to brand in the meal package market, enabling people from all walks of life to savour the flavors of home, even when far away or with a busy schedule.
About The Founder
A dream of mine has always been to create heartwarming meals that not only satisfy hunger but also nourish the soul. Hello everyone, I'm Lizz Lee, the founder of Lizz's Kitchen, and also a radio DJ.
As a versatile media personality, I bring a wealth of experience in hosting, singing, and the DJ industry. However, my passion for cooking has always held a special place in my heart. In my daily life, I thoroughly enjoy getting hands-on in the kitchen, and during the period of the Movement Control Order (MCO), I shared pictures of my homemade meals online. The response was overwhelming, with many people expressing their love and eager desire to taste LIZZ's signature dishes.
Motivated by this incredible support, I started small and gradually developed a successful business model, accumulating a dedicated customer base that has sustained the home-made meal package service for an impressive two years.
With a professional chef diploma and a bachelor's degree in business from university, I am constantly working on developing new recipes and experimenting with unique flavors. I highly value and cherish the feedbacks from my customers, striving to meet their every need. My aspiration is to promote healthy home-cooked meals throughout every corner of Malaysia and even expand into the international market.
About the Business Start-ups
In August 2020, Lizz's Kitchen was established. Initially, we accepted food orders and operated a home-based food delivery service. As demand grew, we moved to a dedicated unit to serve as our culinary base. With the expansion of our operations, we began hiring more staff and introduced meal package services.
Our main goal has always been to provide everyone with a convenient and hassle-free way to enjoy healthy and delicious food while minimizing the time and effort spent on cooking.
In August 2022, we proudly opened the doors of our Lizz's Kitchen physical store in Petaling Jaya, allowing customers to dine in and savour our culinary delights. Moreover, this year in 2023, we ventured into ChinaPress Building in Bangsar and established a cafeteria there, aiming to provide nearby customers with affordable, nutritious, and mouthwatering meals.
At present, our most popular meal package service offers a daily variety of one vegetable dish, one meat dish, and one tofu or egg dish.What makes us unique from other meal delivery services is the variety of home-made dishes we provide each day and between days. Our customers are always pleasantly surprised by the delightful surprises that awaits them every time they open their meal boxes. In addition to that, we also offer business lunch boxes, providing exquisite meals for events such as meetings, conferences, seminars, and more.
Our vision is to become a go-to provider of high-quality meal packages in the Klang Valley area, while still capturing the essence of homemade flavors. We strive to offer a heartwarming meal to urban professionals and their family. In addition to our family dining services, we also cater to the needs of businesses and events, providing exceptional catering services.
Development Potential
According to Statista report forecasts, the consumer market revenue for meal delivery in Malaysia is projected to reach $213.4 million in 2023. It is anticipated that the revenue will experience a compound annual growth rate of 4.14% from 2023 to 2027, resulting in a projected market volumn of $251 million by 2027. (Source from: Statista as of 10th Sep 2023)
Since its inception, Lizz's Kitchen has been in operation for a total of three years. Currently, we have one store and one cafeteria located in the Klang Valley. Moving forward, we have plans to expand into high demand meal package markets in areas such as Johor Bahru and Singapore. We are proud to have a strong base of loyal customers, accounting for 13% of our total customer base. Many of these customers have been ordering meals from us since our establishment and continue to do so. We anticipate an annual return on investment of 19.0% making it an enticing opportunity.
Therefore, as part of our five-year plan from this year until 2028, we aim to introduce a new line of vegetarian meal packages and are actively pursuing Halal certification to target both the Malay and vegetarian markets. We also envision having our own organic vegetable garden and a range of homemade condiment packets. Our expansion strategy includes entering the market in Southern Malaysia and eventually extending our meal package services to Singapore.
Core Management Team
Financial Objectives & Use of Funds
With three years of operation under our belt, we have established close relationships with numerous industry partners. To achieve our future objectives, we have decided to raise funds through the MyStartr crowdfunding platform. Our target amount is 2 million Malaysian Ringgit (MYR), and the funds will be allocated as follows:
- 25% for Central Kitchen Operations (expected completion within 6-9 months)
- 25% for Hiring Talents (expected completion within 12 months)
- 20% for Research & Sauce Development ( expected completion within 12 -18 months)
- 20% for Marketing and Promotion Funds (expected completion within 12 months)
- 10% for Software and Order Management Systems (expected completion within 18 months)
Term Sheet
Investment Packges
At Lizz's Kitchen, we cook each meal with genuine care and prioritize your health. Investing in us means investing in the well-being of every customer. We believe that everyone has the right to enjoy delicious and nutritious food. In this fast-paced and high-pressure society, while you concentrate on your work, we focus on providing meals. Entrust us with your three daily meals, and we will ensure you experience the taste of "home."
Lizz's Kitchen stands at the forefront of a culinary revolution, where every meal is crafted with unwavering dedication and a relentless commitment to customer well-being. By investing in us, you are not only supporting a thriving business but also championing the health and satisfaction of every individual we serve. In a world that never stops moving, we understand the demands placed upon professionals like yourself. That's why we take it upon ourselves to alleviate the burden of meal preparation, allowing you to focus wholeheartedly on your work. With Lizz's Kitchen as your trusted partner, you can entrust us with the responsibility of providing you with three daily meals that redefine the concept of "home." Together, let's redefine convenience, taste, and well-being, setting new standards in the culinary landscape.
为什么要投资?
- EV/EBITDA 倍数约4.2倍的估算,每年预计的投资回报率为19%
- Premium配套采用优质食材+特色餐单,符合现代人“吃得更好”的需求
- 健康方便的素食菜单,吸引日益剧增的素食者客户
- 申请Halal准证,进驻穆斯林包伙食市场
- 未来五年内将进军南马市场在南马设置中央厨房,将包伙食服务扩展到新加坡
项目简述
经过新冠疫情的洗礼,订餐服务与包伙食的选择逐渐成为人们的习惯,而且也对食物的品质要求越来越高。
我们常说:民以食为天,在马来西亚这个美食天国,人们对于食品除了更注重健康与美味,方便与省事更是现在社会进步过程中不可或缺的考量因素。因此,满足客户需求,高品质包伙食的市场也就显得至关紧要,特别是处于双薪家庭、以及上班族没有时间自己下厨等情况越来越严重。澌人厨房的目标,就是成为包伙食市场的顶流国民品牌,让身在异乡,都能吃到那份家的味道。
在COVID-19疫情之后,人们的饮食习惯发生了明显的变化,年轻一代尤其注重健康意识的选择。在点餐和选择套餐更加高要求,大家开始更加懂得保持健康生活的重要性。随着世界的步伐不断加快,便利性成为追求平衡忙碌生活的人们的重要考虑因素。然而,马来西亚人以对食物的热爱而闻名,他们仍然渴望不仅经济实惠、方便,而且美味健康富有营养的餐食选择。这就是Lizz's Kitchen的优势所在,迎合那些渴望既美味又健康的餐食的需求。它们把健康,精致,美味的放在首位,Lizz's Kitchen旨在在伙食套餐市场上确立自己为首选品牌,使来自各行各业的有需求的人们能够品味到家的味道。
关于创办人
一份可以填饱肚子、滋养心灵的温暖餐点是我的梦想,大家好,我是Lizz Lee,是Lizz's Kitchen的创办人,也是一名电台DJ。
作为一名全方位的媒体人,我除了有主持、歌艺和DJ行业经验,也对烹饪特别感兴趣。在日常生活中,我平时非常喜欢动手下厨,在MCO行动管制令期间,将自己的居家伙食拍上网之后,受到很多人的喜爱,纷纷敲碗希望能够吃上LIZZ的私房菜。
因此,LIZZ便从少量顾客做起,慢慢摸索出一套经营模式,累积了很多忠实顾客,持续让包伙食的生意维持长达两年。
加上我本身考取的专业厨师文凭,以及大学商业本科的学历,我会不停研发新菜式,试验新菜色,同时注重和珍惜顾客给的反馈,努力做到满足顾客的每一个需求。希望将居家健康伙食,推广到马来西亚的每一个角落,甚至进军国际市场。
创业故事
2020年8月创办Lizz‘s Kitchen澌人厨房,从一开始接受食物预订,在住家经营食物外送服务,到后来租单位做为烹饪基地,开始聘请员工,并增加了包伙食的服务,为我们都在致力于使每个人减少时间成本与烹饪的麻烦,又能安心地享用健康美味的食物。
2022年8月,我们在八打灵再也开设了Lizz‘s Kitchen 澌人厨房门店,让顾客可以上门用餐。今年2023年我们也在位于孟沙的中国报总部开设了一家食堂,为附近的客户提供更经济实惠,健康美味的三餐。
目前,我们Lizz's Kitchen推出的包伙食服务,每天提供1菜、1肉和1样豆腐或蛋类的菜色。虽然我们不提供菜单,但是顾客每次打开餐盒都会收获满满的惊喜。除此之外,我们还提供商业便当盒,为活动,会议,研讨会等等活动提供精致便当。
我们希望成为雪隆地区高品质包伙食的餐饮业者,同时保留家庭烹饪的味道,为都市白领提供温暖的一餐。除了家庭餐饮服务,我们还为企业、活动提供餐饮服务。
发展潜能
根据Statista报告预测,2023年马来西亚送餐消费市场收入预计将达到2.134亿美元。预计2023年至2027年收入复合年增长率为4.14%,从而产生预计市场到 2027 年,营业额将达到 2.51 亿美元。(资料来源: Statista as of 10th Sep 2023)
澌人厨房的营运至今一共是3年,目前在巴生河流域共拥有1家门店以及1间食堂,未来计划在新山和新加坡等地,开拓更大、更多的包伙食市场。澌人厨房有很多忠实顾客,占总人数的13%。这些顾客有的是从厨房创立以来,就持续订餐直到现在。每年预计的投资回报率为19.0%,非常诱人。
因此,我们计划从今年至2028年,在这五年计划里,将会加入素食配套餐单,积极申请Halal认证,进军马来人与素食者市场。 我们预计会拥有自家的有机菜园、自家一系列酱料包,从南而下,进军南马市场,再将我们的包伙食带进新加坡市场。
核心团队
众筹目标 & 资金用途
3年的经营时间让我们和许多同业伙伴建立了密切的联系,为了实现未来的目标,我们决定通过MyStartr众筹平台融资,目标金额是200万令吉,资金用途将划分为:
- 25% 中央厨房业务(预计6-9个月完成)
- 25% 行政管理成本(预计12个月完成)
- 20% 研究与酱料开发 (预计12-18个月)
- 20% 市场推广资金(预计12个月完成)
- 10% 软件与订餐系统(预计18个月完成)
投资条款
投资配套
澌人厨房,以真心烹煮每一餐,用真心守护你的健康。投资我们,就是投资每一个顾客的健康。享用美味又健康的伙食,是每一个人的权利。在这个高压快节奏的社会,你们专注于工作,我们专注于供餐,把每天的三餐交给我们,让你吃到“家“的味道。
Lizz's Kitchen 站在伙食新颖开发的前端,每一餐都精心制作。通过选择我们,您不仅支持一个蓬勃发展的企业,更是为每一个我们服务的个体的健康而努力。在这个永不停歇的世界中,我们理解像您这样的专业人士所面临的要求。因此,我们承担起您每天准备餐点的负担,让您能够全心全意地专注于工作。选择 Lizz's Kitchen 作为您可信赖的餐饮提供者,为您提供三餐,重新定义“家”的概念。让我们一起重新定义便利、美味和健康,在烹饪领域树立新的标杆。
Pitch Deck
Pitch Session

Business &
Investment Summary
Glizz Ventures Sdn Bhd
Food & Beverage
202201022415 (1468112M)
Ordinary Shares
Vouchers & VIP Discount
Lee Lai See (Lizz)
0126085088
Packages
Investors
- Type of share: Ordinary Shares
-
Number of shares: 2,000
-
Subscription Price per share: RM 1.20
-
2,000 x RM 1.20 = RM 2,400.00
- Early Bird Voucher for Ala Carte Menu worth RM100
- Entitled for Catering Meal Vouchers worth RM100.
- Catering Meal vouchers cannot be exchange for cash and is valid for 1 year.
- Early Bird Menu vouchers is valid for 1 year and cannot be exchange to other items.
- Both vouchers will be issued in RM50 for each vouchers.
Early Bird Promotion
(Pledge before 11th of September 2023, 11.59 p.m.)
Thank you for investing in us! You will also receive these shares:
Additional rewards:
Terms & Conditions
Investors
- Type of share: Ordinary Shares
-
Number of shares: 5,000
-
Subscription Price per share: RM 1.20
-
5,000 x RM 1.20 = RM 6,000.00
- Early Bird Voucher for Ala Carte Menu worth RM250
- Entitled for Catering Meal Vouchers worth RM250.
- Catering Meal vouchers cannot be exchange for cash and is valid for 1 year.
- Early Bird Menu vouchers is valid for 1 year and cannot be exchange to other items.
- Both vouchers will be issued in RM50 for each vouchers.
Early Bird Promotion
(Pledge before 11th of September 2023, 11.59 p.m.)
Thank you for investing in us! You will also receive these shares:
Additional rewards:
Terms & Conditions
Investors
- Type of share: Ordinary Shares
-
Number of shares: 10,000
-
Subscription Price per share: RM 1.20
-
10,000 x RM 1.20 = RM 12,000.00
- Early Bird Voucher for Ala Carte Menu worth RM500
- Entitled for Catering Meal Vouchers worth RM500.
- Entitled for a 10% VIP Discount for Ala Carte Order.
- Catering Meal vouchers cannot be exchange for cash and is valid for 1 year.
- Early Bird Menu vouchers is valid for 1 year and cannot be exchange to other items.
- Both vouchers will be issued in RM50 for each vouchers.
- VIP discount is valid for 1 year from the date of issuance.
Early Bird Promotion
(Pledge before 11th of September 2023, 11.59 p.m.)
Thank you for investing in us! You will also receive these shares:
Additional rewards:
Terms & Conditions
Investors
- Type of share: Ordinary Shares
-
Number of shares: 17,500
-
Subscription Price per share: RM 1.20
-
17,500 x RM 1.20 = RM 21,000.00
- Early Bird Voucher for Ala Carte Menu worth RM1,000
- Entitled for Catering Meal Vouchers worth RM1,000.
- Entitled for a 15% VIP Discount for Ala Carte Order. For Corporate, additional 10% for all corporate Bento.
- Catering Meal vouchers cannot be exchange for cash and is valid for 1 year.
- Early Bird Menu vouchers is valid for 1 year and cannot be exchange to other items.
- Both vouchers will be issued in RM50 for each vouchers.
- VIP discount is valid for 1 year from the date of issuance.
Early Bird Promotion
(Pledge before 11th of September 2023, 11.59 p.m.)
Thank you for investing in us! You will also receive these shares:
Additional rewards:
Terms & Conditions
Investors
- Type of share: Ordinary Shares
-
Number of shares: 25,000
-
Subscription Price per share: RM 1.20
-
25,000 x RM 1.20 = RM 30,000.00
- Early Bird Voucher for Ala Carte Menu worth RM1,500
- Entitled for Catering Meal Vouchers worth RM1,500.
- Entitled for a 15% VIP Discount for Ala Carte Order. For Corporate, additional 15% for all corporate Bento.
- Catering Meal vouchers cannot be exchange for cash and is valid for 1 year.
- Early Bird Menu vouchers is valid for 1 year and cannot be exchange to other items.
- Both vouchers will be issued in RM50 for each vouchers.
- VIP discount is valid for 1 year from the date of issuance.
Early Bird Promotion
(Pledge before 11th of September 2023, 11.59 p.m.)
Thank you for investing in us! You will also receive these shares:
Additional rewards:
Terms & Conditions
Investors
- Type of share: Ordinary Shares
-
Number of shares: 40,000
-
Subscription Price per share: RM 1.20
-
40,000 x RM 1.20 = RM 48,000.00
- Early Bird Voucher for Ala Carte Menu worth RM2,000
- Entitled for Catering Meal Vouchers worth RM2,000.
- Entitled for a 15% VIP Discount for Ala Carte Order. For Corporate, additional 15% for all corporate Bento.
- Catering Meal vouchers cannot be exchange for cash and is valid for 1 year.
- Early Bird Menu vouchers is valid for 1 year and cannot be exchange to other items.
- Both vouchers will be issued in RM50 for each vouchers.
- VIP discount is valid for 1 year from the date of issuance.
Early Bird Promotion
(Pledge before 11th of September 2023, 11.59 p.m.)
Thank you for investing in us! You will also receive these shares:
Additional rewards:
Terms & Conditions
Investors
- Type of share: Ordinary Shares
-
Number of shares: 2,000
-
Subscription Price per share: RM 1.20
-
2,000 x RM 1.20 = RM 2,400.00
- Entitled for Catering Meal Vouchers worth RM100.
- Catering Meal vouchers cannot be exchange for cash and is valid for 1 year.
- Vouchers will be issued in RM50 for each voucher.
Thank you for investing in us! You will also receive these shares:
Terms & Conditions
Investors
- Type of share: Ordinary Shares
-
Number of shares: 5,000
-
Subscription Price per share: RM 1.20
-
5,000 x RM 1.20 = RM 6,000.00
- Entitled for Catering Meal Vouchers worth RM250.
- Catering Meal vouchers cannot be exchange for cash and is valid for 1 year.
- Vouchers will be issued in RM50 for each vouchers.
Thank you for investing in us! You will also receive these shares:
Terms & Conditions
Investors
- Type of share: Ordinary Shares
-
Number of shares: 10,000
-
Subscription Price per share: RM 1.20
-
10,000 x RM 1.20 = RM 12,000.00
- Entitled for Catering Meal Vouchers worth RM500.
- Entitled for a 10% VIP Discount for Ala Carte Order.
- Catering Meal vouchers cannot be exchange for cash and is valid for 1 year.
- Vouchers will be issued in RM50 for each vouchers.
- VIP discount is valid for 1 year from the date of issuance.
Thank you for investing in us! You will also receive these shares:
Terms & Conditions
Investors
- Type of share: Ordinary Shares
-
Number of shares: 17,500
-
Subscription Price per share: RM 1.20
-
17,500 x RM 1.20 = RM 21,000.00
- Entitled for Catering Meal Vouchers worth RM1,000.
- Entitled for a 15% VIP Discount for Ala Carte Order. For Corporate, additional 10% for all corporate Bento.
- Catering Meal vouchers cannot be exchange for cash and is valid for 1 year.
- Both vouchers will be issued in RM50 for each vouchers.
- VIP discount is valid for 1 year from the date of issuance.
Thank you for investing in us! You will also receive these shares:
Terms & Conditions
Investors
- Type of share: Ordinary Shares
-
Number of shares: 25,000
-
Subscription Price per share: RM 1.20
-
25,000 x RM 1.20 = RM 30,000.00
- Entitled for Catering Meal Vouchers worth RM1,500.
- Entitled for a 15% VIP Discount for Ala Carte Order. For Corporate, additional 15% for all corporate Bento.
- Catering Meal vouchers cannot be exchange for cash and is valid for 1 year.
- Both vouchers will be issued in RM50 for each vouchers.
- VIP discount is valid for 1 year from the date of issuance.
Thank you for investing in us! You will also receive these shares:
Terms & Conditions
Investors
- Type of share: Ordinary Shares
-
Number of shares: 40,000
-
Subscription Price per share: RM 1.20
-
40,000 x RM 1.20 = RM 48,000.00
- Entitled for Catering Meal Vouchers worth RM2,000.
- Entitled for a 15% VIP Discount for Ala Carte Order. For Corporate, additional 15% for all corporate Bento.
- Catering Meal vouchers cannot be exchange for cash and is valid for 1 year.
- Both vouchers will be issued in RM50 for each vouchers.
- VIP discount is valid for 1 year from the date of issuance.
Thank you for investing in us! You will also receive these shares:
Terms & Conditions
Company Documents
Risk and challenges
- Final number of shares issued may vary after adjustment for oversubscriptions, investment incentives and private placement.
- The proposed pre-money valuation of this project may be higher than the market consensus. You may be exposed to a higher level of investment risk where you may risk overpaying for the investment that may cause material impact on your potential investment return, if any at all.
Disclaimer by Securities Commission
- No shares will be allotted or issued based on this document after six months from the closing of the offer period.
- This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
- This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
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