Golden Bons - 以健康为口号,打造低脂健康生活的食品家 To create a low-fat food with the slogan of Healthy

RM 1,509,370
Investors 155
Minimum Investment RM 800,000
Funding Goal RM 3,000,000
Funding Period
11/05/2021 - 11/06/2021
Funded Successfully

Golden Bons

 


My Story

I am Andy Low, 42, and I've been working in society since I was 16. My first job was as a technician for a lorry tire company, and my second job was as a salesman for a palm oil company where I worked until I started my business at the age of 24.

A friend and I opened a cafe, and I was in charge of food while my friend was in the order of beverages. My friend went on to do other things, so I took over the entire cafe by myself. At that time, I lacked funds, but fortunately, my friend allowed me to pay back by monthly instalments.

When my wife Esther Lim and I started dating, married and had children, we managed marriage, family and worked hard at the business together. The most unforgettable thing about starting a business was when we ran the cafe. At that time, to make more money, she took care of the cafe, and I went to Pasar Malam to set up a stall selling fried chicken cutlets. After closing the booth, I returned to the cafe, which remained open until two AM before we went back home.

When my wife was pregnant, she hardly had any time off right up to when she gave birth and immediately went back to work when the child was barely a month old. We rarely got any sleep throughout that year at that time. We relied on our strong determination to fight to the end and for our future.

GOD heard our prayers, and our business is getting better and better, and the problem of our workforce shortage has been solved. My wife is detailed and meticulous who in charge of the company's accounts and human resources. I am a visionary man who oversees the overall company's strategy, marketing, and business negotiations.

We transformed from a small cafe owner and Pasar Malam hawker to a food wholesaler and made a stand in the food processing industry. Entrepreneurs must dare to think, dare to make changes, and dare to compete. Continuous innovation and creation and surpassing ourselves are needed to realize our dreams!

It's been almost 20 years since I started the business. Today, Golden Bons is a holding company in Malaysia. Our head office is also our food processing plant. It is located in Banting, Selangor. There are three wholesale stores, one in Klang Bandar Botanic, Melaka Batu Berendam, and Johor Batu Pahat, mainly servicing the business operator.

Golden Bons is a food processing factory that focuses on low-fat, healthy food. Our top seller among our product categories is low-fat chicken breast fillets, with monthly sales exceeding three million pieces. The company's annual turnover comes to a total of about 30 million ringgits. When the MCO began in March 2020, many industries business was affected. Although our company cash flow is tight at a time, the total revenue for 2020 still achieved 90 per cent of the full-year performance of 2019!

I had to take responsibility and lead my employees out of our current predicament. At that time, I saw products being sold online on the internet. I thought that this could be a silver lining for us. So I tried to overcome obstacles and went to the live broadcasting in person, selling chicken breasts and chicken chops online and durian and seafood wholesale from others. I've immediately paid my hundred employees because I know that everyone has his or her own family to support.

In addition to showing that I was sharing hardships with the employees, and as the founder personally took part in a live broadcast to promote our products, helping the company's brand to have the most significant possible exposure. I never thought was that live streaming would indirectly help the company open up a new sales channel. We used to provide products to the retail business owner. In contrast, retail customers provided a stable backup for the company's performance during the pandemic, which we noticed consumers' demand for semi-prepared food.

It is understood that what concerns consumers the most is food safety and convenient purchases; these are also the two primary directions for companies in the industry need to take to build their brands. Golden Bons' next plan is to effectively allocate resources to the production lines of semi-finished products or convenience foods. We will continue to enrich our product lines. In addition, to integrate and consolidate the business owner's advantages, we will also accelerate a new service model for the retail customer.

With the increase in the power of purchase, urbanization, and universalization of education, most customers swiftly focus on healthy foods. Thus we are a very optimistic outlook for low-fat foods. I can summarize two significant factors. First, consumers' health awareness has gradually increased to maintain physical and mental health; second, the types of low-fat processed foods are becoming increasingly diversified and flavorful, thus providing consumers with more choices.

I think facing the retail customer market is both a challenge and an opportunity! Golden Bons sees market opportunities in the emergence of health-consciousness among consumers. In addition to developing more low-fat chicken breasts with different flavours, Golden Bons also plans to launch retail customer products such as frozen meats, prepared semi-finished products, cooked foods, and vegetarian foods. Our products are suitable for those who are cooking enthusiasts look for high requirements about the ingredients used, professionals looking for convenience in cooking, bodybuilders who are sensitive to protein & fat intake, and vegetarians.

Food or catering enterprises are promising, and they have gradually said goodbye to the era of opening stores based on primitive accumulation. Rapid and large-scale development will inevitably require a shocking amount of capital. Since I started my business a long time ago, I have always used the most traditional financial methods: deposits and bank loans. In the past, I used the head office's profit to expand my business, which would inevitably affect and restrict many of my business opportunities.

I started to learn about capital operations in 2019 and understood the importance of capital operations, so I began to plan to use the power of financing and partners to continue to expand the scale of the company. Golden Bons development blueprint for the next 5 years, in addition to investing heavily in food research, will also open 64 Golden Mart branches in the next five years, with branches in various cities across Malaysia, mainly to help the company serve C-end customer groups faster and more conveniently. In terms of consolidating the B-end market, we plan to use the franchise business model in 2022 to issue 16 franchise rights, so as to help young people who are interested in starting a business to effectively carry out their businesses. We are currently arranging to apply for the relevant permits.

To develop the company in the future, now is the time to reorganize and optimize the company. I also chose to introduce the Golden Bons financing plan by launching MyStartr, a crowdfunding platform that has a legal operating permit in Malaysia. I hope to raise RM3 million through the MyStartr crowdfunding platform. Once the financing is successful, 75 per cent of the funds will be mainly used to expand and open retail stores, and 25 percent of the funds will be used to promote business models and expand our markets.

The entrepreneurial environment now is very different from before. In the past, one person could do almost everything, such as opening a store, looking after a store, production, marketing, delivery, and so on. Starting a business by one person is done by one person. Today’s entrepreneurship emphasizes speed and high efficiency. Fighting alone is no longer appropriate as the competitiveness of coordinated operations is stronger. I hope that Golden Bons can eventually be integrated into a food production ecological chain, which can be expanded from two aspects, one is the business expansion and the other is regional expansion, to put the Malaysian market on a solid foundation and then to gradually expand overseas. With such ecological competitiveness, we will become stronger and stronger!

The pandemic of 2020 caused many industries to suffer heavy losses. My original goal was to “survive”, instead, with my brave attempts and breakthroughs, I was able to get a new lease on life. I can carry the company, and I can carry the livelihood of a family with hundreds of employees. On the road to entrepreneurship, I will continue to strive forward and never give up.

Even if one person can run fast, but a group of people can run even further. Golden Bons welcomes your support and invites you to join us!


Core Management Team

Andy Low

Founder & CEO

Mr. Andy Low has more than 18 years’ experience in F&B field.

To refine the group’s niche, Andy incorporated a Taiwan food concept into the local market.

 

 

Esther Lim

Executive Director

Ms. Esther Lim who is experienced in F&B research and development.

She manage to develop the new product by analyzing the current F&B trends.

 

 

Teoh Boon Long

Board Advisor

Mr. Teoh is a seasoned consultant and guide the R&D division of Golden Bons Group. He has about 35 years of experience in running F&B businesses focusing on Halal F&B market. Teoh is an owner of a 4th generation coffee shop (Kopitiam) business in Malaysia, serving more than 2 mil customers in the past.

 

 

Derrick Tan

Board Advisor

Mr. Tan is a senior chartered accountant, responsible for financial accounting, management accounting,

taxation, auditing, strategic company reporting and business analysis

 

 

Victor Tuang

Board Advisor

Mr. Victor Tuang is the founding and managing partner of a corporate and commercial law firm, Victor Tuang & Partners.

Victor heads the firm’s corporate and commercial department with a focus on equity fundraising (private placement and crowd funding) and corporate restructuring.

 


Term Sheet


 Founder's Pitch Deck


我的故事

我是Andy Low,今年42岁,我在16岁就开始踏入社会工作了。第一份工作是罗里轮胎技术人员,接着换了另一份工作,继续跟人家打工,做着油棕收购的工作,直到24岁我开始走上创业的路。

 

 

原本是跟朋友一起开Cafe,我负责食物,朋友负责饮料。后来,朋友另有打算,我就把整间Cafe顶下来自己做,那个时候不是很有钱,幸好朋友允许我用每月分期付款的方式摊还顶让费。

 

我的妻子林秀珍(Esther Lim),从我们开始谈恋爱、结婚到生孩子,我们一起经营婚姻和家庭,我们更一起打拼事业。创业中最难忘的事情就是我们经营Cafe的时候,当时为了挣更多的钱,她顾店,我跑去Pasar Malam摆摊售卖炸鸡排,收摊后又回到店里营业至凌晨两点才回家。

 

妻子怀孕的时候,一直到了生产期才真正休息,孩子才满月她就马上投入工作。那时候的我们一整年下来几乎不眠不休的,我们都是靠着自己坚强的毅力,奋战到底,打拼出属于自己的未来。

 

皇天不负有心人,我们的生意越做越起色,人手不足的问题得以解决。我太太性格比较细腻和缜密,她负责公司的帐目和人事,而我的思维比较跳跃,想大事、想长远的事情比较多,主要掌管公司的策略、营销以及洽谈生意。

 

我们之所以能够从经营一间小小的Cafe和跑Pasar Malam摆摊,转型到做食品批发商,再到自己设立厂房踏上食品加工的行列,原因就只有一个:创业者不能墨守成规,要打破常规,就必须敢想、敢闯、敢竞争,需要持续的创新以及不断创造和超越自己才能实现梦想!

 

创业快要20年了,今天的Golden Bons已经是马来西亚的一家控股有限公司。我们的总公司也是我们的食品加工厂房,坐落在雪兰莪州万津(Banting),另外有3间的批发门店分别开设在巴生谷绿林镇(Bandar Botanic)、马六甲峇株安南(Batu Berendam)以及柔佛巴力拉惹(Batu Pahat),主要为B端客户群提供服务。

 

 

Golden Bons是一家主打低脂健康食品的食品加工工厂,在众多的产品品类当中,低脂鸡胸肉片是销量冠军,每月销量都突破300万片,公司的年度营业额总共取得大约3000万令吉的营收。在20203月开始MCO的时候,各行各业都受到不同程度的打击,虽然公司的现金流一度紧张,不过2020年总营收,还是有做到了2019年全年业绩的90%

 

 

面对现金流吃紧的情况,我身为老板必须负责任,带领员工走出眼前的困境。那时候我看到很多人在网上直播带货,觉得这是一线生机,于是我努力克服障碍,硬着头皮亲自上阵直播带货,在网上售卖鸡胸肉和鸡排,还有跟别人批发的榴莲和海鲜料理,得到的收入马上发薪水给整百个员工,因为我知道每一个员工都有自己的家庭需要维生。

 

 

创办人亲自直播带货,除了可以表现出一种跟员工共同患难的态度,最大程度是帮助到公司的品牌得到曝光。我万万没有想到的是,直播带货间接的帮助到公司开拓了一个新的销售渠道。以往公司只是提供B端产品和服务,在此次疫情期间,C端为公司的业绩提供稳固的大后方,而疫情也让越来越多的消费者提出了半成品食品的需求。
 

据了解,食品安全与便捷的购买方式是当前消费者最为关心的,也是行业内的企业打造品牌的两大方向。Golden Bons接下来的计划会把资源有效分配在半成品或方便食品的生产线上。我们将继续丰富产品线,除了整合及巩固B端优势,更会加速C端客户新服务模式。

 

 

随着收入增加、城市化发展以及教育普及,愈来愈多消费者偏好选择拥有健康诉求的食品。这也连带了低脂食品的前景十分乐观,可以总结出两大因素,第一,消费者的健康意识逐渐的提高,他们选择了饮食调节来保持身心健康;第二,低脂加工食品的种类日益多样化,口感丰富,为消费者提供了更多的选择。

 

我觉得面对C端市场是挑战更是契机!而Golden Bons看准广大消费群体兴起重视健康的市场机会,生产C端产品除了研发更多不同口味的低脂鸡胸肉,同时也计划推出冷冻肉品、调理半成品、熟食、素食等。对食材要求严苛的烹饪爱好者、追求方便下厨的职场人士、对脂肪摄入敏感的健身人士,还是素食人士,都一定能在Golden Bons的产品品类中找到适合自己的产品。

 

食品或餐饮企业都好,已经渐渐的挥别了靠原始积累开店的时代,想要高速发展、大规模化的发展必然要触电资本。我创业这么久以来,一直都是用最传统的金融方式,就是存款和跟银行贷款,过去扩展生意用的都是总公司的盈利,难免会影响和导致许多扩展商机受了限制。

 

我在2019年开始接触到资本运作,了解到资本运作的重要性,便开始计划运用融资及合伙人的力量,继续拓展公司规模。在Golden Bons未来5年的发展大蓝图中,除了会大量投入在食品专研工作上,我们更要在接下来的5年内开设64Golden Mart分店,分店遍布在全马各个城市,主要帮助公司更快速更方便的服务C端客户群。在巩固B端市场方面,我们计划在2022年以特许加盟经营权的商业模式,发放16家的特许经营权,从而帮助有意创业的年轻人有效的开展经营事业。目前,我们已经有在安排申请相关的准证工作了。

 

 

今天,为了企业未来发展,我选择将公司进行重组优化。我也选择上线在马来西亚拥有合法经营准证的众筹平台——MyStartr来启动Golden Bons的融资计划,希望通过MyStartr众筹平台筹资300万令吉。一旦融资成功,75%的资金主要用来扩展及开设零售店,25%的资金则用于商业模式和市场的推广。

 

现在的创业环境和以前很不一样了。以前一个人能做的事情非常多,比如开店、顾店、生产、营销、送货等等,一个人创业就是一个人做到完。如今的创业讲求的是速度和高效率,不适合单打独斗,协同作战的竞争力更强。我希望Golden Bons最终能够整合为一个食品生产生态链,从两个角度来拓展,一个是业务的拓展,一个是区域的拓展,把大马市场做在扎实的基础上,再逐渐向海外拓展。这样生态的竞争力,会越来越强!

 

2020年的一场疫情导致不少的行业遭遇重创,我原本的目标仅为活下来,但我勇敢的尝试和突破反而在危机中迎来了生机,我扛得住公司,我扛得住上百个员工的家庭生计。创业路上,我一定会继续向前奔跑,绝不言弃。

 

 

一个人就算可以跑得很快,但一群人会走得更远,Golden Bons 欢迎您的支持和加入!


核心团队

 

Andy Low

创办人兼首席执行官 (Founder & CEO)

在食品和餐饮领域拥有20年经验
曾引进台湾食品概念,改良迎合大马市场口味
 
 

Esther Lim

执行董事 (Executive Director)

负责公司财务及人事管理
负责公司产品研究及开发
 
 

Teoh Boon Long

董事会顾问 (Board Advisor)

经营清真食品市场及餐饮领域拥有35年的经验
大马第四代咖啡店(Kopitiam)业务的所有者, 客户群突破200万人
 
 

Derrick Tan

董事会顾问 (Board Advisor)

资深特许会计师
负责财务会计, 管理会计, 税务, 审计, 战略公司报告以及商务分析
 
 

Victor Tuang

董事会顾问 (Board Advisor)

资深企业律师
企业(法务知识、架构重组、股权募集)实战经验丰富
 

Term Sheet

 


Pitch Deck

 

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Disclaimer by Securities Commission

  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
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