Chef B - Sauce Your Solutions

RM 1,287,000
Investors 104
Minimum Target Amount RM 500,000
Maximum Target Amount RM 1,500,000
Funding Period
27/10/2023 - 27/11/2023
Funded Successfully

Chef B Sdn Bhd

Business &
Investment Summary
Company Name

Chef B Sdn Bhd

Sector

Food & Beverage

Company No.

201601037432 (1208373­M)

Share Type

Ordinary Shares

Rewards

Products & Bonus Shares

Person in Charge

Lee Then Kit (Bernard)
016 - 661 7011

Project Overview 

At Chef B, we're all about culinary excellence. We're proud to be a fully halal-certified production house. Aligning with our tagline, which is to become the Sauce Kitchen of Malaysia, we’re known for our outstanding work in sauces R&D. Our passion shines through in our four main product lines: sauces, instant noodles, ready-to-cook, and ready-to-eat foods. Even during the pandemic, we grew fourfold, proving our adaptability and innovation. 

Now, we're diving into the thriving RM 9 billion ready-to-eat meals market, with the well-known Malaysia budget airline as a valuable partner. We're inviting investors and partners to be part of our journey to become Malaysia's top OEM sauce manufacturer. And in 2027, we're looking at an IPO with a potential 21x ROI for early supporters. 

Besides, we aim to become a leading household Asian food brand that caters to business-to-business and everyday consumer market segments globally, allowing all layers of society to easily ‘Sauce Your Solution’ for a better gastronomic experience. Our target is to partner with retailers and distributors selling grocery and FMCG (Fast Moving Consumer Goods) to deliver the most authentic flavours to consumers through the best quality products and services possible. 
 

Why should you invest in Chef B? 

  1. Fully certified production house 

We take pride in being a fully certified production powerhouse. Our Halal, HACCP, GMP Quality, and MeSTI certifications ensure that we maintain the highest standards of quality and food safety. As investors, this gives us confidence in the reliability and trustworthiness of our operations. 


  1. Good mix of customer segment: 

We've built a diverse clientele that spans HoReCa (Hotel Restaurants & Cafes) and FMCG (Fast-moving consumer goods) sectors. With four product lines tailored to over 30 clients, including renowned brands like the well-known Malaysia budget airline, Mesra, Avante Hotel, CHEF ROSE, and Ki.ta, we enjoy a wide market reach and growth potential. 

  1. Rapid growth phase: 

Our strategic move into the RM9 billion local Ready to Eat (RTE) meals market, with the well-known Malaysia budget airline as a key client, presents a significant growth opportunity. By investing in Chef B, we become part of this exciting expansion and open the door to the potential for impressive returns. 

  1. High potential up to 21x ROI 

Chef B is projected to offer an extraordinary 21x Return on Investment (ROI) for early investors. This remarkable potential for substantial returns underscores the promise and value of joining our journey towards culinary excellence. 

 

The Story of Chef B 

Our journey at Chef B is a tale of growth and adaptability. We started in 2017, crafting sauces, pastes, and ready-to-cook foods mainly for hotels, restaurants, and cafes. By 2019, we proudly earned our Halal certification, showing our commitment to quality and inclusivity. 

In 2020, the pandemic challenged us, but we responded with innovation. We introduced Malaysia's first Halal instant Wantan mee, entering the Fast-Moving Consumer Goods (FMCG) market. 

In 2021, our sales soared by 74%, reaching RM 900k, thanks to our successful WANTAN mee. In 2022, we saw even more growth, with sales hitting RM 2 million. We served both FMCG and HoReCa segments with dedication. 

By 2023, we expanded to 34 esteemed partners and ventured into a RM 9 billion local ready-to-eat meal market. the well-known Malaysia budget airline became our first customer in this exciting new venture. 

Starting with one facility in 2017, we now operate five. We began in the HoReCa sector, offering high-quality sauces and pastes. In 2020, we expanded into the FMCG market, charting a new course. 

Looking ahead, Chef B is set for greater heights. We aim to be Malaysia's top Original Equipment Manufacturer (OEM) for sauce-related products. 

 

Potential to Develop 

Over the next five years, Chef B has an ambitious roadmap for growth. Here are the key milestones Chef B wishes to achieve from 2023 to 2027: 


2023 - In 2023, we're focusing on securing new high-quality OEM manufacturing deals, ramping up our production volume, and expanding our production facilities, which are currently under renovation. We're also realigning our production lines and, notably, beginning production for the well-known Malaysia budget airline's in-flight meals, a significant milestone. 


2024 - Moving into 2024, we plan to further strengthen our partnership with the well-known Malaysia budget airline by increasing the number of SKUs supplied to them and establishing a solid reputation for in-flight meals catering. We're expanding our production lines to prepare for potential partnerships with other airlines. Simultaneously, we're targeting the distribution channels of three major hypermarket chains in Malaysia for our Ki.Ta brand and initiating exports to three countries. We're also exploring opportunities to provide high-quality catering services to other airlines. 


2025 & 2026 - In the years 2025 and 2026, our focus is on securing in-flight meals catering contracts with five different airlines. We're also expanding our reach by introducing a ready-to-eat (RTE) product line for major petrol stations and convenience stores. We're establishing distribution channels with five major hypermarkets in Malaysia for our Ki.Ta products and expanding our international presence by exporting to ten countries across Southeast Asia and Europe. Additionally, we're increasing our OEM production volume to serve non-airline businesses and participating in government initiatives related to noodle stalls. 


2027 - Finally, in 2027, we have a grand plan - a potential merger and acquisition or IPO listing. This strategic move marks a significant step in our journey towards becoming a leading player in the culinary industry. 

About the Key Persons 

Chef Bernard Lee 

In 1989, Bernard began his culinary journey by earning a diploma in hotel management and catering with a focus on cuisine. He honed his skills for a decade as a chef at the prestigious Shangri-La Hotel, forming the bedrock of his culinary expertise. In 1999, driven by an unshakeable passion for culinary arts, he ventured into entrepreneurship, supported by his wife, May Liyu, who shared a hotel management background. 

Their journey wasn't without challenges. After initially delving into confectionery supplies for hotel cafes and restaurants, Bernard took a bold step, entering the culinary education sector as a lecturer in 2006, a path he pursued for a decade while his wife explored her own opportunities. 

Bernard's unwavering culinary ardor led him to establish a small-scale sauce and paste manufacturing venture from 2009 to 2011, laying the foundation for what would later become Chef B. His dedication and innovation in the culinary sphere gained industry recognition, culminating in his role as a judge on the World Chefs panel for international chef competitions in 2014. 

In 2016, he rekindled the sauce and paste manufacturing endeavor, resulting in the birth of Chef B Sdn Bhd, a company now set for substantial growth and success. Today, we boast four major product lines and a promising future. Bernard's journey, from a hotel chef to a flourishing culinary entrepreneur, is a testament to his enduring passion, unwavering dedication, and relentless pursuit of culinary excellence. 

 

May Liyu - Co-Founder & Operations Director 

May Liyu, our Co-Founder & Operations Director, has over 30 years of experience. She holds a Diploma in Hotel Management from Stamford College and excels in creating various sauces for HoReCa distribution. 

 

Nur Laili Chai - Production Director 

Nur Laili Chai, our Production Director, boasts more than 30 years in the cooking industry. She's won numerous awards in world-class competitions, showcasing her culinary excellence. 

 

Fund Goals, Utilisation & Time Frame 

Fund Utilisation 

The fund utilisation plan is designed to strategically allocate funds for Chef B's growth. We will dedicate 40% of the funds to upgrading our machinery, facilities, and logistics, enabling us to enhance our production capabilities within six months. Another 30% will be focused on sales, marketing, and branding efforts, primarily promoting our Ready to Eat and Ki.Ta Brand over the next 18 months. 

To ensure smooth operations and expansion, 23% of the funds will be directed towards working capital, covering new hires and operational costs within 18 months. Additionally, 7% will be used for product development initiatives, to be executed within the next 12 months. 

 

Term Sheet 

 

Investment Package 

 

Return on Investment (ROI) & Exit Plan 

Our ROI and Exit Plan at Chef B is straightforward - we're gearing up for an Initial Public Offering (IPO). The growth trajectory is promising, with estimated revenues of RM2.9 million in 2023, RM12.4 million in 2024, RM29.5 million in 2025, RM55.8 million in 2026, and a strong RM89.6 million expected in 2027. 

This means our early investors could potentially see an outstanding 21x ROI thanks to our strategic partnership and our expansion into global markets, catering to the Halal market and Oriental food craving consumers in developed countries like Southeast Asia, UK, USA, Australia, Taiwan, France, Germany, and the Middle East. 

Contact Us 

For any inquiries or opportunities, please do not hesitate to contact us. You can reach our Founder and CEO, Bernard Lee, at +6016-6617011 or via email at [email protected]


Pitch Deck

 

项目概述

在Chef B,我们致力于烹饪的卓越。我们自豪于成为获得完整清真认证的生产工厂。基于我们的标语,即成为马来西亚的酱料厨房我们因卓越于酱料研发而闻名。我们的热情体现在我们的四大产品线:酱料,方便面,即煮食品和即食食品。即使在新冠疫情期间依旧增长了四倍证明了我们的适应性和创新能力。

 

在,我们正在进军价值90亿令吉的即食食品市场同一時間也與马来西亚著名的廉价航空公司作爲我們的合作夥伴。我们邀请投资者和合作伙伴加入我们成为马来西亚顶级OEM酱料制造商的旅程。到2027年,我们计划进行IPO上市,为早期支持者提供潜在的21倍投资回报率。

外,我们的目标是成为领先的家庭亚洲食品品牌,为全球的B2B和日常消费者市场细分提供服务,让社会各层面都能轻松地“解决您的调味需求”,提供更美好的美食体验。我们的目标是与售卖杂货和快速消费品(FMCG)的零售商和分销商合作,通过最高质量的产品和服务为消费者提供最地道的风味。 

 


为什么您应该投资Chef B?

  1. 认证完整的生产工厂:

们为成为一个认证完整的生产工厂而自豪。我们的Halal、HACCP、GMP  Quality和MeSTI认证确保我们维持最高的质量和食品安全标准。作为投资者,这使我们对运营有信心和可靠性。

        2. 充分多元的客户细分市场:

们已经建立了一个多样化的客户群,涵盖了酒店及餐饮业(HoReCa)和快速消费品(FMCG)行业。凭借四个产品线为超过30个客户量身定制,包括著名品牌如 马来西亚著名的廉价航空公司, Mesra、Avante Hotel、CHEF ROSE和Ki.Ta,我们享有广泛的市场覆盖和增长潜力。

 

       3. 快速增长阶段:

们战略性地进军了价值90亿令吉的本地即食(RTE)餐饮市场,马来西亚著名的廉价航空公司作爲我們的主要客戶,这为我们提供了重大的增长机会。通过投资Chef B,我们成为这一令人兴奋的扩张的一部分,并为实现令人印象深刻的回报打开了大门。

 

 

       4. 高达21倍的潜在投资回报率:

计Chef B将为早期投资者提供高达21倍的投资回报率(ROI)。这种显著的回报潜力强调了加入我们走向烹饪卓越之旅的承诺和价值。

 

Chef B的故事

Chef B的旅程是一个关于成长和适应性的故事。我们始于2017年,主要为酒店、餐厅和咖啡馆制作酱料、酱膏和即煮食品。到2019年,我们自豪地获得了Halal认证,显示了我们对质量和包容性的承诺。

2020年,新冠疫情对我们提出了挑战,但我们以创新应对。我们推出了马来西亚第一款Halal即食云吞面,进入了快速消费品(FMCG)市场。

 

 

 

2021年,由于我们成功的云吞面,我们的销售额增长了74%,达到了90万令吉。到2022年,我们看到了更多的增长,销售额达到了 2百万令吉。我们致力于为快速消费品(FMCG)和酒店及餐饮业(HoReCa)细分市场服务。

2023年,我们扩展到了34个合作伙伴,并进军了价值 90亿令吉的本地即食食品市场。我們也很兴奋能夠得到马来西亚著名的廉价航空公司的加入作爲我們的第一个客户。

2017年开始的一个设施,至今共有五个在运营中。我们开始于酒店及餐饮业(HoReCa),提供高质量的酱料。2020年,我们扩展到快速消费品(FMCG)市场,开创了新的方向。

望未来,Chef B将迎来更高的高度。我们的目标是成为马来西亚酱料相关产品的顶级原始设备制造商(OEM)。

 

 

发展潜力

 

接下来的五年中,Chef B有一个雄心勃勃的增长路线图。以下是Chef B希望从2023年到2027年实现的关键里程碑:

 

2023年 – 在2023年,我们专注于确保新的高质量OEM制造交易,增加我们的生产量,并扩展我们目前正在翻新的生产设施。我们还在重新调整我们的生产线,并显著地开始為马来西亚知名廉价航空公司生产机上餐食,这是一个重要的里程碑。

 

2024年 – 进入2024年,我们计划进一步加强与马来西亚知名廉价航空公司的合作伙伴关系通过增加供应给他们的产品线数量并为机上餐饮建立坚实的声誉。我们将扩展我们的生产线,为与更多航空公司的潜在合作伙伴关系做准备。同时,我们会为自家品牌Ki.Ta瞄准马来西亚三大超市连锁店的分销渠道,并开始向三个国家出口。我们也将探索为更多航空公司提供高质量餐饮服务的机会。

 

2025年和2026年 – 在2025年和2026年,我们的重点是与五家不同的航空公司敲定机上餐饮合同。我们还会通过为主要加油站和便利店推出即食(RTE)产品线来扩大我们的覆盖范围。我们将会与马来西亚五大超市为我们的Ki.Ta产品建立分销渠道,并通过向东南亚和欧洲的十个国家出口来扩大我们的国际影响力。此外,我们即将增加OEM生产量,为非航空业务服务,并参与与面摊相关的政府计划。

 

2027年 – 最后,在2027年,我们有一个宏伟的计划 – M&A和上市,这一战略举措标志着我们成为领先烹饪行业之旅的重要步骤。

关于核心团队

 

Chef Bernard Lee

 

 

1989年,Bernard开始了他的烹饪之旅,获得了酒店管理和餐饮专业,烹饪方向的文凭。他在著名的香格里拉酒店担任厨师十年,锻炼了他的技能,为他的烹饪专业知识奠定了基础。1999年,在对烹饪艺术坚定热情的驱使下,他决定创业,并得到了他有酒店管理背景的妻子May Liyu的支持。

们的旅程并非一帆风顺。在最初深入酒店咖啡馆和餐厅的糕点供应业务后,Bernard在2006年大胆地进入了烹饪教育领域,担任讲师,这条路他坚持了十年,而他的妻子则从旁探索属于自己的机会。

Bernard坚定不移的烹饪热情使他从2009年到2011年建立了一个小规模的酱料和酱膏制造企业,为后来的Chef B奠定了基础。他在烹饪领域的奉献和创新得到了行业的认可,最终在2014年成为世界厨师国际厨师比赛评审团的评委。

2016年,他重新开始了酱料和酱膏制造业务, Chef B Sdn Bhd也因此诞生,这家公司现在已经为实现大幅增长和成功做好了准备。今天,我们拥有四大主要产品线和一个充满希望的未来。Bernard从酒店厨师到受认可的烹饪企业家的旅程,证明了他持久的热情、坚定的奉献和对烹饪卓越的不懈追求。

 

May Liyu – 联合创始人和运营总监

 

们的联合创始人和运营总监May Liyu拥有超过30年的经验。她拥有Stamford College的酒店管理文凭,并擅长为酒店及餐饮业(HoReCa)分销创造各种酱料。

 

Nur Laili Chai – 制作总监

 

们的制作总监Nur Laili Chai在烹饪行业拥有超过30年的经验。她在世界级的比赛中赢得了许多奖项,足以证明她的烹饪卓越。

 

金目标、使用与时间框架

 

基金使用

金使用计划旨在为Chef B的增长战略分配资金。我们将为升级机械、设施和物流分配40%的资金,使我们能够在六个月内提高我们的生产能力。另外30%将在18个月内集中于销售、市场营销和品牌推广工作,主要宣传推广我们的即食食品和Ki.Ta品牌。

确保顺利的运营和扩张,23%的资金将用于营运资金,覆盖18个月内的新员工和运营成本。此外,7%将在12个月内用于产品开发计划。

 

投资条款

投资配套

 

投资回报率(ROI)和退场机制

 

Chef B的ROI和退场计划很简单 – 我们正在为IPO上市做准备。我们拥有光明的增长前景,预计2023年的收入为2.9百万令吉,2024年为1千2百4十万令吉,2025年为2千9百5十万令吉,2026年为5千5百8十万令吉,预计2027年为强劲的8千9百6十万令吉。

 

意味着,由于我们与战略合作伙伴关系以及我们进入全球市场的扩张,我们的早期投资者有望得到出色的21倍ROI,并见证我们如何满足东南亚、英国、美国、澳大利亚、台湾、法国、德国和中东等发达国家的清真市场和东方食品渴望的消费者。

 

系我们

 

有任何疑问或机会,请随时与我们联系。您可以通过电话+6016-6617011或通过电子邮件[email protected]联系我们的创始人和首席执行总裁Bernard Lee。

 


Pitch Deck


Exit Strategy

October 31, 2023
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Business &
Investment Summary
Company Name

Chef B Sdn Bhd

Sectors

Food & Beverage

Company No.

201601037432 (1208373­M)

Shares Type

Ordinary Shares

Rewards

Products & Bonus Shares

PIC

Lee Then Kit (Bernard)
016 - 661 7011

Packages
Invest
RM10,000
10
Investors

    Early Bird Promotion

    (Pledge before 27th of October 2023, 11.59 p.m.)

     

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares
    • Number of shares: 10,000
    • Subscription Price per share: RM 1.00
    • 10,000 x RM 1.00 = RM 10,000.00

     

    Additional Rewards: 

    1. Early Bird subcription will be entitled for addtional 3% bonus shares which equivalent to 300 units of ordinary shares.
    2. Ki.ta products reward total worth of RM135 (For more details please refer to Pitch Deck)

     

    Terms & Conditions:

    1. Subscription rewards are not exchangeable for cash.
    2. Subscription rewards may be subject to change based on availability.
Invest
RM20,000
9
Investors

    Early Bird Promotion

    (Pledge before 27th of October 2023, 11.59 p.m.)

     

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares
    • Number of shares: 20,000
    • Subscription Price per share: RM 1.00
    • 10,000 x RM 1.00 = RM 20,000.00

     

    Additional Rewards: 

    1. Early Bird subcription will be entitled for addtional 5% bonus shares which equivalent to 1,000 units of ordinary shares.
    2. Ki.ta products reward total worth of RM340 (For more details please refer to Pitch Deck)

     

    Terms & Conditions:

    1. Subscription rewards are not exchangeable for cash.
    2. Subscription rewards may be subject to change based on availability.
Invest
RM50,000
7
Investors

    Early Bird Promotion

    (Pledge before 27th of October 2023, 11.59 p.m.)

     

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares
    • Number of shares: 50,000
    • Subscription Price per share: RM 1.00
    • 50,000 x RM 1.00 = RM 50,000.00

     

    Additional Rewards: 

    1. Early Bird subcription will be entitled for addtional 10% bonus shares which equivalent to 5,000 units of ordinary shares.
    2. Ki.ta products reward total worth of RM580 (For more details please refer to Pitch Deck)

     

    Terms & Conditions:

    1. Subscription rewards are not exchangeable for cash.
    2. Subscription rewards may be subject to change based on availability.
Invest
RM2,000
61
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares
    • Number of shares: 2,000
    • Subscription Price per share: RM 1.00
    • 2,000 x RM 1.00 = RM 2,000.00

     

    Additional Rewards:

    1. Ki.ta products reward total worth of RM95 (For more details please refer to Pitch Deck)

     

    Terms & Conditions:

    1. Subscription rewards are not exchangeable for cash.
    2. Subscription rewards may be subject to change based on availability.
Invest
RM5,000
23
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares
    • Number of shares: 5,000
    • Subscription Price per share: RM 1.00
    • 5,000 x RM 1.00 = RM 5,000.00

     

    Additional Rewards:

    1. Ki.ta products reward total worth of RM190 (For more details please refer to Pitch Deck)

     

    Terms & Conditions:

    1. Subscription rewards are not exchangeable for cash.
    2. Subscription rewards may be subject to change based on availability.
Invest
RM10,000
8
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares
    • Number of shares: 10,000
    • Subscription Price per share: RM 1.00
    • 10,000 x RM 1.00 = RM 10,000.00

     

    Additional Rewards: 

    1. Ki.ta products reward total worth of RM135 (For more details please refer to Pitch Deck)

     

    Terms & Conditions:

    1. Subscription rewards are not exchangeable for cash.
    2. Subscription rewards may be subject to change based on availability.
Invest
RM20,000
2
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares
    • Number of shares: 20,000
    • Subscription Price per share: RM 1.00
    • 10,000 x RM 1.00 = RM 20,000.00

     

    Additional Rewards: 

    1. Ki.ta products reward total worth of RM340 (For more details please refer to Pitch Deck)

     

    Terms & Conditions:

    1. Subscription rewards are not exchangeable for cash.
    2. Subscription rewards may be subject to change based on availability.
Invest
RM50,000
1
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares
    • Number of shares: 50,000
    • Subscription Price per share: RM 1.00
    • 50,000 x RM 1.00 = RM 50,000.00

     

    Additional Rewards: 

    1. Ki.ta products reward total worth of RM580 (For more details please refer to Pitch Deck)

     

    Terms & Conditions:

    1. Subscription rewards are not exchangeable for cash.
    2. Subscription rewards may be subject to change based on availability.
Invest
RM250,000
1
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares
    • Number of shares: 250,000
    • Subscription Price per share: RM 1.00
    • 250,000 x RM 1.00 = RM 250,000.00

    Additional Rewards: Customized

Risk and challenges

  • Final number of shares issued may vary after adjustment for oversubscriptions, investment incentives and private placement.
  • The proposed pre-money valuation of this project may be higher than the market consensus. You may be exposed to a higher level of investment risk where you may risk overpaying for the investment that may cause material impact on your potential investment return, if any at all.

Disclaimer by Securities Commission

  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
Notification: Not Login.