成为马来西亚最大有机连锁店的股东<br>BMS Organics Puchong Jaya分店

RM 1,498,000
Investors 282
Minimum Investment RM 800,000
Funding Goal RM 1,500,000
Funding Period
24/03/2020 - 26/03/2020
Funded Successfully

BMS

Welcome to invest in BMS Organics Puchong Jaya Branch

 

About Me

I am Terry Lee, the person at the helm of BMS Organics.

 

 

I came back from Melbourne after my study and took over the wholesale department of BMS Organics in 2002, at the age of 22.

The following year, I took over the retail department; we had seven branches at that time.

In the third year, my brothers felt it was time for me to take full control of the company's operations. That was the 7th year since BMS Organics was founded.

 

 

24 years ago, my eldest brother who worked in Taiwan as a surgeon keenly discovered the potential of organic health food; He has been thinking about the relationship between chronic disease and diet as he was operating on patients all day long. Finally, he asked our entire family to adjust our eating habits and focus on organic food.

In less than a year, my family members felt they were healthier and the frequency of them falling sick became lesser. After much consideration, my elder brothers and sisters decided to engage in the organic food industry. Among them, my second brother who was in accounting work and my third brother who was an electronic engineer left their jobs and were fully engaged in the business.

I was 17 years old then, I often went to the shop to help after school, and went to the factory to help with packing at night.

 

 

In fact, I always have an interest in doing business. I still remember when I was in university, my friends thought I was a business student when they came to my dormitory and saw a bookshelf full of business books; they forgot I was studying IT course!

Looking back further, when I was in my secondary (or senior high) school, I started to have a strong interest in "business". I was selected to participate in Motorola's training activities for young entrepreneurs when I was in Form 4 (or Grade 10) and that was my initial exposure to business operation and management knowledge systematically.

Therefore I took only a day off at home and immediately went to work the next day after I came back from Melbourne. Full of passion, I continue until now.

I did a lot of research and found organic food and vegetarian diet are not only good for health, but they are also environmental friendly. Slowly, I reduced my meat intake and became a full vegetarian at the age of 28.

I am glad to see more and more people joining the line after thoroughly developing the organic vegetarian industry for many years. With the rise of health preservation, many people often tease that healthy and economical foods are not tasty, but healthy and delicious foods are expensive and difficult to afford, in general.

At BMS Organics, we have rewritten this phenomenon – by providing healthy, delicious and affordable organic health foods and products, we hope to make more people embrace a healthy life and experience the beauty of organic green living.

 


 

My Project

Affordable premium organic health products

BMS Organics refers to Body, Mind & Soul.

We firmly believe that one is truly healthy only when one’s body, mind, and soul are healthy.

Since the development, we have a total of fifty-six retail shops in Malaysia and three branches in Shanghai, China; of which thirty-three are restaurants + retails (2-in-1 shops) located in Klang Valley, Johor Bahru, Malacca, Seremban, Ipoh, Penang, Kuching, Sibu and other areas.

 

 

BMS Organics is committed to providing customers with a variety of and yet affordable organic health products.

We provide organic health products from 20 countries such as Italy, Germany, the United States, Japan, Taiwan, Australia and New Zealand; there are various categories including foods, health products and household products.

Operating the business diligently over the years, we have a large number of sincere customers and friends. This stable and large demand allows BMS Organics to enjoy the price advantage during the purchase, thereby benefiting our customers and friends.

You can find healthy, delicious, and easy-to-use organic products here and they are no longer expensive luxury goods, but affordable daily necessities.

 

 

In addition, we have our own R&D team responsible for developing our own brands. The R&D team comprises of specialized personnel such as nutritionists. At present, we have developed almost 100 house products.

Delicious and healthy foods are the basic requirements for our food research and development. In addition, we maintain the aim of "do unto others as you would have them do unto you" as we are consumers too, so all foods must pass our taste bud before we promote them to the market.

As we understand although keeping in good health is important, however delicious and healthy foods are most acceptable to many people.

 

Cocoa beverage is a favorite beverage of many Malaysians. For this, we have launched Vision Cocoa using high-quality ingredients such as cocoa powder, coconut oil powder, organic unrefined sugar; we have added xanthophyll, zeaxanthin and organic blueberry powder as well, so that everyone can enjoy a healthy and delicious cocoa beverage while protecting eyes, thus killing two birds with a stone.

 

 

In addition, we have also launched O’FOREST-5 Green Powder, O’FOREST-Tri-Algae with three algae essences, Olivia Lady for women, Oscar Man for men, and Olympeak Kid for children.

Among them, Olympeak Kid had won the Malaysia Health & Wellness Brand Awards 2018

Careful planning and diligent research and development; major certifications such as Australia’s NASAA Certification, Malaysia’s myOrganic Certification, HACCP Food Safety and Food Hygiene Regulatory Certification and Good Manufacturing Practice (GMP) Certification are our commitment, and also recognitions to us.

 

 

Currently, BMS Organics provides customers with almost 1,000 organic products, offering different choices for a family.

In the beginning, besides supplying organic foods, we also taught customers how to grow wheat grass and alfalfa sprouts, and organized cooking classes to teach them how to make good use of organic ingredients to cook delicious and healthy dishes.

 

 

Later, a lot of customers stated they were not good at cooking and did not have time to cook. We opened our first organic vegetarian restaurant in Puchong in 2007.

Providing delicious and healthy organic vegetarian meals is our mission. And using good ingredients is crucial.

We have a 5-acre organic farm in Mantin, Negeri Sembilan, where we grow organic vegetables and fruits on our own; we work with eight carefully selected organic farms as well just to let our customers enjoy delicious dishes.

 

 

This is not enough.

Apart from the selection of high-quality ingredients, the cooking process cannot be ignored too.

We never use MSG, artificial colors and chemical additives in our cooking. We insist on not using microwave ovens so that everyone can enjoy a fresh healthy diet.

 

 

Our restaurant offers a variety of meals such as salads, rice, noodles, western food, desserts and others. Among them, BMS Soy Milk Curry Laksa with handmade noodles is our hot product.

More than 250,000 bowls have been sold, with an average of more than 200 bowls sold per day since 2016.

The spiced-rich curry, energized handmade noodles, with a variety of ingredients such as ladyfinger, eggplant, soybean, tempeh, long bean, potato and pea shoot, is rich and delicious, to your heart's content.

 

 

In 2017, we started advancing into Shanghai market in China. Currently, we have three branches there. Fortunately, our Southeast Asian creative vegetable dishes also have a good reputation there through words of mouth.

 

 

Conforming to the development of the times, we have also offered online shopping and launched mobile application and membership system. Currently, we have more than 100,000 members.

Thoroughly developing the industry for 23 years, full of enthusiasm; BMS Organics was certified by The Malaysia Book of Records in 2014 as “The Largest Organics Retail Chain in Malaysia".

 

 

In addition, special honors such as the MRCA Crown Awards, the Asia Pacific International Honesty Enterprise Keris Awards, the Sin Chew Business Excellence Awards, the SME Platinum Business Awards, the Golden Eagle Awards and The Star Outstanding Business Awards, are encouraging us to keep on improving.

 


 

Why do we launch the project?

Expanding the pioneering team of organic products

This year marks the 23rd year of BMS Organics’ founding. Every time I see customers become healthier because of our sharing and products, the kind of happiness and satisfaction is beyond words.

In my mind, BMS Organics is not only a shop, but also a place that inspires a better life and future; as stated in our company mission, "To protect our planet and health of future generations through education and services."

 

 

Therefore, I am working at top speed in the hope to accumulate more resources at a faster pace to research and develop more products, open more shops, and do more marketing, so that our products can benefit more friends and grow with our mother earth.

 

 

In 2017, we opened for alliance and let more friends join our team to promote the beauty of organic and vegetarian food hand in hand.

However, we understand the threshold for joining us is still too high for some people, therefore we decided to start crowd funding to welcome more like-minded and friends who want to contribute to the environmental protection and become part of us.

This is a thriving sunrise industry. In future, we are expecting not only to be a pioneer in the organic food industry, but also a Southeast Asian creative vegetable dishes brand with a global presence.

We are waiting for you!

 


 

Team


Term Sheet


 

Founder Pitch Deck

欢迎成为马来西亚最大有机连锁店 - BMS Organics Puchong Jaya分店的股东

 

我的自述


我是Terry 李德忠,BMS Organics 的掌舵人。
 

 

2002 年,22 岁的我从墨尔本留学归来,接管了BMS Organics 的批发部门。
 

第二年,我又接手了零售部门;那时候,我们共有7 家分店。
 

第三年,哥哥们觉得时机已成熟,于是,我全面接管了公司的运营,那是BMS Organics 成立的第7 个年头。



24 年前,在台湾担任外科医生的大哥,敏锐地发觉了有机健康食品的潜力;成日为病患开刀做手术的他,一直在思索慢性病与饮食之间的关系。终于,他让全家人调整饮食习惯,并以有机食品为主轴。
 

不到一年,家人们纷纷觉得自己变得更健康了。几经考虑,哥哥姐姐们决定从事有机食品行业;其中,从事会计工作的二哥、担任电子工程师的三哥更是辞去了工作,全情投入。
 

那年我17 岁,经常在放学后,到店里帮忙,晚上就到工厂里帮忙包装。



 

其实,我对做企业一直抱有浓厚的兴趣。还记得上大学时,朋友来到我的宿舍,看到满橱的商业书籍,忘了我修读的是IT 科系,以为我是名商科生呢!
 

再往回看,中学时的我就开始对“商业”这件事有着浓厚兴趣,中四时更被遴选参与摩多罗拉(Motorola)的青年企业家培训活动,初步系统地接触了商业的运作与管理知识。
 

所以,我从墨尔本回来之后,仅在家休息了1 天,隔天就立刻投入到工作中。满腔的热血,持续至今。
 

我做了大量的调研工作,发现有机食品不仅对健康有益,对环境更是非常友善。慢慢地,我减少了对肉类的摄取,并在28 岁那年,成了一名全素食者。
 

深耕有机素食行业多年,我喜见越来越多人加入这个行列。随着养生风四起,许多人常调侃说,健康又经济的食品大都不好吃,但健康又美味的食品大多价格高昂,难以负担。
 

在BMS Organics,我们改写了这一现象——提供健康、美味、可负担的食品和产品,希望能让更多的人,拥抱健康人生、感受绿色有机生活之美。
 


我的项目
可负担的优质有机健康产品


BMS Organics,指的是Body、Mind & Soul。
 

我们坚信,只有身、心、灵都健康,才是真的健康。

 

发展至今,我们在馬來西亞共有56家零售店,中國上海有三家,其中33家是餐厅+零售的二合一店面,遍布雪隆区、新山、马六甲、芙蓉、怡保、槟城、古晋、诗巫等地。

 

 

为顾客提供多元且可负担的优质有机健康产品,是BMS Organics的承诺。

 

我们提供来自意大利、德国、美国、日本、台湾、澳洲、纽西兰等全球20个国家的有机健康产品,涵盖食品、保健品、家庭用品等多个品类。

 

多年来的用心经营,让我们拥有了一大批衷心的顾客朋友。如此稳定且大量的需求,让BMS Organics在进货时,尽享价格优势,从而惠及了我们的顾客朋友。

 

在这里,健康、美味、好用的有机产品不再是昂贵的奢侈品,而是可负担的日常用品。

 

 

除此之外,我们还有自己的研发团队,负责开发自主品牌。研发团队由营养师等专人组成,目前已研发出近100种自主产品。

 

美味又健康,是我们研发食品的基本要求。除此之外,我們保持著 “己所不欲,勿施於人”的宗旨,我們也是消費者,因此所有的食品,必須是我們先吃和過關后才可以推出市場。

 

因为我们知道,健康养生固然重要,但对许多人来说,好吃又健康最容易接受。

 

可可饮料是许多马来西亚人所喜爱的饮料。为此,我们推出了Vision Cocoa。这款可可饮料采用了可可粉、椰子油粉、有机未精致糖等优质原料,并加入了叶黄素、玉米黄质和有机蓝莓粉,让大家在享用健康好喝的可可饮料时,还能护眼,一举两得。

 

 

此外,我们还推出了五绿粉、集合三种藻类精华的Tri-Algae、专为女性而设的Olivia Lady、为男性而设的Oscar Man,还有适合小朋友的Olympeak Kid等产品。

 

其中,Olympeak Kid更获得了2018年大马保健品牌奖。

 

精心规划、用心研发;澳洲NASAA认证、马来西亚myOrganic认证、HACCP食品安全与卫生监管认证、GMP工厂认证等各大认证,是我们的承诺,更是对我们的肯定。

 

 

目前,BMS Organics为顾客提供了近1000种有机产品,为一家大小提供不同的选择。

 

成立之初,除了提供有机食品,我们还教导顾客如何种植小麦草和苜蓿芽,并开设烹饪班,让他们知道如何善用有机食材,煮出美味健康的佳肴。

 

 

后来,有许多顾客反映自己不擅烹饪、没有时间下厨,2007年,我们在蒲种开设了第一家有机素食餐厅。

 

提供美味和健康的有机素食餐点,是我们的一大使命。而好食材,非常关键。

 

我们在森美兰文丁(Mantin)设有一个5英亩的有机农场,亲自栽种有机蔬果,并与8家严选的有机农场合作,只为了能让顾客享用美味佳肴。

 

 

这还不够。

 

除了甄选优质食材,烹调的过程也不容忽视。

 

我们在烹煮时绝不添加味精、人工色素和化学添加剂,坚持不使用微波炉,让人人都能享受健康的飲食。

 

 

餐厅提供沙拉、饭、面、西餐、甜品等多种餐点。其中,豆奶咖哩手工面是我们的爆款产品。

 

2016年至今,已售出超过250,000碗,平均每天售卖超过200碗。

 

香浓的咖哩、劲道的手工面,加上秋葵、茄子、黄豆、丹贝(Tempeh)、长豆、马铃薯、豆苗等多种食材,丰盛美味、酣畅淋漓。

 

 

2017年,我们开始进军中国上海市场,目前,共有3家分店。非常庆幸的是,我们的东南亚創意蔬食料理,在那里也有着很好的口碑。

 

 

顺应时代发展,我们还提供网上购物,并推出手机App及会员系统,目前拥有超过100,000名会员。

 

23年深耕,满怀热忱; 2014年,BMS Organics获得马来西亚记录大全所颁发的“国内最大型有机连锁店”奖项。

 

 

此外,马来西亚连锁协会皇冠奖(MRCA Crown Awards)、国际诚信企业金剑奖(Asia Pacific International Honesty Enterprise Keris Awards)星洲企业楷模奖、企业白金奖(SME Platinum Business Awards)、金鹰奖(Golden Eagle Awards)、星报杰出商业大奖(The Star Outstanding Business Awards)等殊荣,更是鞭策着我们,精益求精。

 


为何发起

拓展有机产品先锋队伍

 

今年,是BMS Organics成立的第23个年头。每一次,看到顾客因为我们的分享和产品而变得更加健康,那种开心和满足感,真是非笔墨所能形容。

 

在我心中,BMS Organics不仅仅是一家店,还是一个启发美好生活和未来的所在。正如我们的公司使命,“通过教育与服务,保护地球和下一代的健康”。

 

 

所以,我快马加鞭,希望能以更快的速度,攒积更充足的资源,研发更多产品、开设更多店面、做更多的营销,让我们的产品惠及更多朋友,与大地共生息。

 

 

2017年,我们开放加盟,让更多朋友加入我们的队伍,一起宣扬有机与素食的美好。

 

然而,我们知道加盟的门槛对一些人而言依然过高,为此,我们决定展开众筹,以迎接更多志同道合和想为环保出一份力的朋友,成为我们的一份子。

 

这是一个欣欣向荣的朝阳行业。未来,期许我们不止是有机食品行业的先锋,更是立足全球的东南亚创意蔬食料理品牌。

 

就等你来!

 


团队


Term Sheet

 


Founder Pitch Deck

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Invest
RM1,000
172
Investors

    Thank you for investing in us! You will also receive this share: 

    • Type of share: 3 Years Redeemable Convertible Preference Shares

    • Number of Share: 100

    • Price per share: RM10

               100 x RM10 = RM1000

    Additional rewards: 

    • Annual returns of 5% return in cash based on invested amount
    • RM200 worth of cash voucher will be receiving in 3 years time. The first year will distribute RM100, second year distribute RM50 and third year distribute RM50.

    • One time Organics Starter Pack value RM 300 per user

Invest
RM3,000
47
Investors

    Thank you for investing in us! You will also receive this share: 

    • Type of share: 3 Years Redeemable Convertible Preference Shares

    • Number of Share: 300

    • Price per share: RM10

               300 x RM10 = RM3000

    Additional rewards: 

    • Annual returns of 5% return in cash based on invested amount
    • RM600 worth of cash voucher will be receiving in 3 years time. The first year will distribute RM200, second year distribute RM200 and third year distribute RM200.

    • One time Organics Starter Pack value RM 300 per user

Invest
RM5,000
31
Investors

    Thank you for investing in us! You will also receive this share: 

    • Type of share: 3 Years Redeemable Convertible Preference Shares

    • Number of Share: 500

    • Price per share: RM10

               500 x RM10 = RM5000

    Additional rewards: 

    • Annual returns of 5% return in cash based on invested amount
    • RM1000 worth of cash voucher will be receiving in 3 years time. The first year will distribute RM 400, second year distribute RM300 and third year distribute RM300.

    • One time Organics Starter Pack value RM 300 per user

Invest
RM10,000
48
Investors

    Thank you for investing in us! You will also receive this share: 

    • Type of share: 3 Years Redeemable Convertible Preference Shares

    • Number of Share: 1000

    • Price per share: RM10

               1000 x RM10 = RM10000

    Additional rewards: 

    • Annual returns of 5% return in cash based on invested amount
    • RM2000 worth of cash voucher will be receiving in 3 years time. The first year will distribute RM1000, second year distribute RM500 and third year distribute RM500.

    • One time Organics Starter Pack value RM 300 per user

Invest
RM20,000
8
Investors

    Thank you for investing in us! You will also receive this share: 

    • Type of share: 3 Years Redeemable Convertible Preference Shares

    • Number of Share: 2000

    • Price per share: RM10

               2000 x RM10 = RM20000

    Additional rewards: 

    • Annual returns of 5% return in cash based on invested amount
    • RM4000 worth of cash voucher will be receiving in 3 years time. The first year will distribute RM2000, second year distribute RM1000 and third year distribute RM1000.

    • One time Organics Starter Pack value RM 300 per user

Invest
RM30,000
13
Investors

    Thank you for investing in us! You will also receive this share: 

    • Type of share: 3 Years Redeemable Convertible Preference Shares

    • Number of Share: 3000

    • Price per share: RM10

               3000 x RM10 = RM30000

    Additional rewards: 

    • Annual returns of 5% return in cash based on invested amount
    • RM4500 worth of cash voucher will be receiving in 3 years time. The first year will distribute RM2500, second year distribute RM1000 and third year distribute RM1000.

    • One time Organics Starter Pack value RM 300 per user


Disclaimer by Securities Commission

  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
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