These creators may all be filmmakers, but what they're saying applies to anyone who might be thinking about running a project: research similar projects, make a detailed budget for what you need, and think about what the essentials are. And most of all, don't let the project goal intimidate you. 

Niina Pollari  (30 March 2015). A Few Tips on Setting Your Funding Goal. Retrieved from https://www.kickstarter.com/blog/a-few-tips-on-setting-your-funding-goal