A video is one of the first things your backers will see — but that doesn't mean it needs to be a big production. Use your video to connect with your backers, keep it simple, and just talk about what you're making and why you're making it. Above, a host of successful Kickstarter creators give tips on what to do to make your video a compelling one, no matter what your budget.
Publishing & Journalism: Creating a video | Kickstarter Creator Basics
Quick tips: Explain the project and why it matters to you. Find a quiet and well-lit place to record. Keep it short.
Other General Tips for video
John Wrot (07 Apr,2015). What tips do you have for making a great project video on a limited budget?. Retrieved from https://www.kickstarter.com/campus/questions/what-tips-do-you-have-for-making-a-great-project-video-on-a-limited-budget?ref=email_creator_onboarding2
Niina Pollari (23 July 2015). A Few Tips on Creating a Good Video. Retrieved from https://www.kickstarter.com/blog/a-few-tips-on-creating-a-good-video