Pak' Mund Laksa - Bringing Penang Asam Laksa to the international forefront | 携手让槟城亚参叻沙享誉国际!

RM 0
Investors 0
Minimum Target Amount RM 300,000
Maximum Target Amount RM 1,000,000
Funding Period
26/08/2022 - 20/10/2022
Funding unsuccessfully

EO TRITON SUCCESS SDN BHD

Business &
Investment Summary
Company Name

EO Triton Success Sdn Bhd

Sector

Food & Beverages

Company No.

202101010506 (1410805-D)

Share Type

Ordinary Shares

Rewards

Groceries Voucher, Gift Box, Licensing Partner

Person in Charge

Ong Soon Siang, Edmund
+60 17-339 9552

 


 

Facebook: https://www.facebook.com/PakMundLaksa.InanamCapital/

Instagram: https://www.instagram.com/pakmundlaksa/ 

Tiktok: https://www.tiktok.com/@pakmundlaksa 

Whatsapp: Contact us (Edmund Ong) | Contact us (Emily Bong)

 


Why should you invest in Pak' Mund Laksa?
1. Rapid expansion of business (Aiming to open 150 stores in a span of 5 years with the cooperation of retailer groups)


2. Has the potential to produce 6x Return of Investment (ROI) & achieve Mergers & Acquisition (M&A) by 2023/2024


3. The First & Only Penang Asam Laksa Business Licensing Model in East Malaysia
 

Project Overview
Every Malaysian has probably heard of and eaten a bowl of Penang asam laksa from their favorite stall, but how about one that’s being sold via express kiosks?

Pak’ Mund Laksa is the brainchild of Mr Edmund Ong, an entrepreneur who possesses 20 years of experience in the food and beverage (F&B), trading and retail industry along with a fervent desire to share the unique and delectable Penang asam laksa to every corner of the world.


The company was founded in March 2021 and Pak’ Mund Laksa 1st Licensing Model Store started in Nov 2021 in East Malaysia, where Penang asam laksa is extremely hard to find. They are also the first ever brand to bring express kiosks selling the dish to the Bornean states of Sabah and Sarawak.

 

About the Founder

Hi! My name is Edmund Ong and I’m the founder and managing director of Pak’ Mund Laksa, the first and only Penang Asam Laksa express kiosk to be established in East Malaysia.


For those who may not know what asam laksa is, it is an iconic dish that mainly consists of ikan kembung (mackerel/ sardine), tamarind, shrimp paste, chilies, onions, and rice noodles – making for a very spicy and aromatic dish.

In fact, Penang asam laksa has been rated #7 in CNN’s list of the World’s Best Foods in 2020, further putting this humble dish into the international limelight. 


But if you’re wondering why I chose Penang asam laksa out of all other Malaysian food, let me take you back in time and explain how it all came about.

 

The Story of Pak' Mund Laksa
As one who travels extensively for work, I often set foot in East Malaysia, specifically Sabah, for up to several months. During my time there, I began craving for Penang asam laksa and nasi lemak – dishes which are readily available at the peninsula but incredibly hard to find in East Malaysia.

As I mulled over this, I suddenly thought to myself: “Why not bring this well-loved and internationally acclaimed delicacy to over here so that the people can enjoy it without flying to Penang or KL?”


With this idea in mind, I grew excited by the minute and started to form a plan in establishing a brand that exclusively sells asam laksa to all Malaysians regardless of their location.


However, as it is with most, if not all businesses, I was met with some obstacles in my quest to bring Penang asam laksa to East Malaysia.

It all began on March 18, 2020, when Malaysia was gripped by the Covid-19 pandemic and everyone was forced to temporarily abandon their business ventures in order to prevent the spread of the virus and I was of no exception.


After more than a year later, restrictions began to ease and I was finally able to continue my journey and established the first east Malaysian outlet in May 2021. At that time, it seemed that Pak’ Mund Laksa was well on its way to overwhelming success.


Unfortunately, the business faced another roadblock in the form of MCO 3.0, where it lasted for the entire month of June and severely disrupted operations, resulting in a revenue figure of only RM202,000. During this challenging period, I had to learn to be resourceful and turned to online platforms to weather the storm.

Thankfully, the business was able to survive the economic turmoil and gradually began to rake in revenue, where it grew to a total amount of RM386,000 as of May 2022 – a 89% increase!


Fast forward to today, Pak’ Mund Laksa has established 10 outlets across East Malaysia, including the very first licensee outlet which was launched in November 2021. We have also won the Best Brand Popularity Award  for our efforts in producing Penang asam laksa for every Malaysian to enjoy.

However, my plans to share the delicious Penang asam laksa is not limited to Malaysia alone, but also to other countries abroad such as China, Thailand, Brunei, and Indonesia.


Why these countries, you ask? The reason why I decided to expand Pak’ Mund Laksa’s at these locations is that they share the same love for spicy food just like we Malaysians do.


Also, I firmly believe that Penang asam laksa is a dish that not only embodies the five key tastes of Chinese cooking (sweet, salty, spicy, sour, bitter), but is also one that fully displays the multicultural spirit that Malaysians are very proud of.

 

Potential to Develop
To fulfil the company’s mission of “sharing the iconic Penang asam laksa with everyone at every corner of Southeast Asia”, Pak’ Mund Laksa has outlined its 5-year plan which will not only do just that, but also elevate asam laksa’s status as being one of the best foods in the world at the international level.


In 2023, Pak’ Mund Laksa aims to obtain Mesti and Halal certification as this will not only ease our operations in Malaysia, but also our future entry and expansion in countries like Brunei and Indonesia where a majority of its population are Muslims.


In 2024, Pak’ Mund Laksa looks to move from being a supplier of asam laksa to being a manufacturer of its own brand of grocery products which will then be sold throughout Malaysia and exported overseas. Pak’ Mund Laksa also plans to work alongside other manufacturers in producing our very own range of sauces, instant noodles, snacks and many more.

Although the pandemic is currently at an endemic phase, many are still hesitant to go out and buy products for themselves. As such, Pak’ Mund Laksa will be forming a delivery team complete with its own transportation system. This will not only help reduce high transportation costs for licensees and customers, but also generate extra income for the delivery team. 


For 2025, Pak’ Mund Laksa will be creating a platform that comes with a complete operating system, where every order status can be traced by the licensee/customer from time to time and ensure that it is delivered right to their doorstep safe and sound. 


Last but not least, Pak’ Mund Laksa looks to establish 150 stores across Malaysia, Brunei, Thailand, Indonesia, Singapore, and China in 2026. On top of that, we also wish to issue master licenses and establish joint ventures with willing business partners overseas.

 

Pak' Mund Laksa's Core Team
Pak’ Mund Laksa is helmed by Mr Edmund Ong, an individual who has a deep passion in sharing his love for Penang asam laksa to every corner of Malaysia and eventually the world. He has 20 years of experience in working in the food and beverage (F&B), trading, and retailing industry.


Assisting alongside him is Ms Emily Bong, who has more than 17 years of experience in handling financial, accounting, human resources, and secretarial duties in the food and beverage (F&B), trading and forestry industry to make sure that Pak’ Mund runs like a well-oiled machine.

 

Funding Goals, Utilisation & Time Frame
For this crowdfunding, Pak’ Mund Laksa is planning to incorporate a minimum of RM500,000 and a maximum of RM1 million. 40% of the funds will be used for business expansion (both locally and abroad) for a period of 12 months, 20% for sales and marketing promotion for a period of 12-18 months, 20% for plant and equipment upgrades for a period of 12 months, 10% for hardware and software system upgrades for a period of 12 months, and the remaining 10% to upscale manpower for a period of 12 months.

 

Term Sheet

 

Investment Package

 

Return on Investment (ROI) & Exit

 

Contact Us
If you’re one who has a deep love for Malaysian food and want to see it being proudly showcased at multiple countries, be sure to contact either Mr Edmund or Ms Emily today and be a part of their exciting journey in sharing the unique and widely-acclaimed Penang asam laksa to the world! 

 


 


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Business &
Investment Summary
Company Name

EO Triton Success Sdn Bhd

Sectors

Food & Beverages

Company No.

202101010506 (1410805-D)

Shares Type

Ordinary Shares

Rewards

Groceries Voucher, Gift Box, Licensing Partner

PIC

Ong Soon Siang, Edmund
+60 17-339 9552

Packages
Invest
RM2,000
5
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 
    • Number of shares: 400
    • Price per share: RM 5.00

    400 x RM 5.00 = RM 2,000.00

     

    Additional rewards:

    • Cash Vouchers total worth RM 200 (RM 40/year)
Invest
RM5,000
2
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 
    • Number of shares: 1,000
    • Price per share: RM 5.00

    1,000 x RM 5.00 = RM 5,000.00

     

    Additional rewards:

    • Cash Vouchers total worth RM 500 (RM 100/year)
Invest
RM15,000
0
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 
    • Number of shares: 3,000
    • Price per share: RM 5.00

    3,000 x RM 5.00 = RM 15,000.00

     

    Additional rewards:

    • Cash Vouchers total worth RM 1,500 (RM 300/year)
Invest
RM30,000
0
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 
    • Number of shares: 6,000
    • Price per share: RM 5.00

    6,000 x RM 5.00 = RM 30,000.00

     

    Additional rewards:

    • Cash Vouchers total worth RM 3,000 (RM 600/year)
Invest
RM50,000
0
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 
    • Number of shares: 10,000
    • Price per share: RM 5.00

    10,000 x RM 5.00 = RM 50,000.00

     

    Additional rewards:

    • Cash Vouchers total worth RM 3,000 (RM 600/year)
    • Licensing Partner: 40% DISCOUNT on License Fee worth RM 20,000
Invest
RM120,000
0
Investors

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 
    • Number of shares: 24,000
    • Price per share: RM 5.00

    24,000 x RM 5.00 = RM 120,000.00

     

    Additional rewards:

    • Cash Vouchers total worth RM 7,500 (RM 1,500/year)
    • Licensing Partner: FREE on License Fee worth RM 50,000
Invest
RM2,000
5
Investors

    Early Bird Promotion
    (Pledge before 26th August 2022, 11:59 pm)

     

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 
    • Number of shares: 400
    • Price per share: RM 5.00

    400 x RM 5.00 = RM 2,000.00

     

    Additional rewards:

    • Cash Vouchers total worth RM 200 (RM 40/year)
    • Early Bird: Gift bag worth RM 40
Invest
RM5,000
2
Investors

    Early Bird Promotion
    (Pledge before 26th August 2022, 11:59 pm)

     

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 
    • Number of shares: 1,000
    • Price per share: RM 5.00

    1,000 x RM 5.00 = RM 5,000.00

     

    Additional rewards:

    • Cash Vouchers total worth RM 500 (RM 100/year)
    • Early Bird: Gift bag worth RM 100
Invest
RM15,000
1
Investors

    Early Bird Promotion
    (Pledge before 26th August 2022, 11:59 pm)

     

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 
    • Number of shares: 3,000
    • Price per share: RM 5.00

    3,000 x RM 5.00 = RM 15,000.00

     

    Additional rewards:

    • Cash Vouchers total worth RM 1,500 (RM 300/year)
    • Early Bird: Gift bag worth RM 300
Invest
RM30,000
0
Investors

    Early Bird Promotion
    (Pledge before 26th August 2022, 11:59 pm)

     

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 
    • Number of shares: 6,000
    • Price per share: RM 5.00

    6,000 x RM 5.00 = RM 30,000.00

     

    Additional rewards:

    • Cash Vouchers total worth RM 3,000 (RM 600/year)
    • Early Bird: Gift bag worth RM 600
Invest
RM50,000
0
Investors

    Early Bird Promotion
    (Pledge before 26th August 2022, 11:59 pm)

     

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 
    • Number of shares: 10,000
    • Price per share: RM 5.00

    10,000 x RM 5.00 = RM 50,000.00

     

    Additional rewards:

    • Cash Vouchers total worth RM 3,000 (RM 600/year)
    • Licensing Partner: 40% DISCOUNT on License Fee worth RM 20,000
    • Early Bird: Gift bag worth RM 600
Invest
RM120,000
0
Investors

    Early Bird Promotion
    (Pledge before 26th August 2022, 11:59 pm)

     

    Thank you for investing in us! You will also receive these shares:

    • Type of share: Ordinary Shares 
    • Number of shares: 24,000
    • Price per share: RM 5.00

    24,000 x RM 5.00 = RM 120,000.00

     

    Additional rewards:

    • Cash Vouchers total worth RM 7,500 (RM 1,500/year)
    • Licensing Partner: FREE on License Fee worth RM 50,000
    • Early Bird: Gift bag worth RM 1,000

Disclaimer by Securities Commission

  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
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